The Digital Hollywood Experience

The Digital Hollywood Experience

PDF - 2016 May Agenda - Click Here


Ben Silverman at NBC. Prior to  that, Bregman was an independent web producer with his production team Half Day Today!, whose creations continue to receive millions of views.


Jody Simon, Partner, Entertainment Department Production Practice Chair, Fox/Rothchild is a seasoned and savvy entertainment law attorney who has been helping clients in the industry produce innovative and sophisticated television and new media content for more than 25 years. From the early days of his career in the mailroom of the William Morris Agency in New York to his current status as one of the industry’s go-to lawyers and chair of the Entertainment Department’s Production Practice, Jody is a passionate advocate for his clients, negotiating the deals that bring to life many of today’s popular entertainment vehicles. Throughout his tenure as an entertainment lawyer, Jody has actively counseled his clients in nearly every type of legal matter spanning the spectrum of the industry: television (including a special focus on reality television and Canadian and international co-productions), digital media outlets, publishing, live stage, live action and animated programming and graphic novels. For his clients who are content creators and owners, such as television networks, production companies and executive producers, Jody assists in all aspects of financing, development, production, distribution and the exploitation of projects across multiple media and platforms. Jody also facilitates licensing, branding and merchandising deals on behalf of a wide range of clients – including marquee performers, video game publishers, visual artists, auto manufacturers and universities – to help them monetize their brands.  Some of his well-known clients include BBC Worldwide Productions (producer of Dancing with the Stars), PB&J Television, DiGa Vision, Six Point Harness, 310 Entertainment, Titmouse Animation, leading comic book writer Mark Wald, Thunderbird Films, Sphere Media, Clay Newbill, Sara Rea and Liquid Theory.


Scott Ehrlich, CEO and Co-Founder, The QYOU: Scott Ehrlich is responsible for day-to-day business operations including strategy, marketing initiatives, and developing key industry partnerships. He brings a three decade long track record of successfully creating new ventures in television, technology and new media. As a new company bringing the best of Internet to television, The QYOU brings together Scott Ehrlich’s unique blend of creative and technical skills. Mr. Ehrlich is a proven innovator in the world of digital video, from development and production of new intellectual property to the creation and growth of both subscription and advertising distribution models. Throughout his career Mr. Ehrlich has fostered numerous high-level strategic deals with major media entities including CNN, MLB,, NBA, ABC, E! Entertainment, FOX Sports, Starz, PGA Tour and Playboy. In prior roles Ehrlich served as CEO of Agility Studios, Founder and Managing Partner at Impulse Media, Vice President of Media Acquisition and Distribution for RealNetworks.


Rafi Mamalian is the chief revenue officer of theAmplify, a data-driven advertising technology company that develops scalable visual storytelling experiences for the world’s most innovative brands. A 15-year veteran in the digital advertising industry, Mamalian has forged a proven track record in branded entertainment and content marketing on YouTube, Instagram, Vine, Snapchat, Facebook and other emerging video platforms.  He most recently served as EVP, Sales at Collective Digital Studios, a leading global multi-channel network (MCN).  Previously, Mamalian built a successful digital video media sales organization at Blip Networks (acquired by Maker).  Mamalian also serves as an advisor for Portal A, an award-winning digital studio that develops, produces, and distributes video built for conversation.


Brad Gelfond has a unique background that includes expertise in branded entertainment, monetizing content, business development and marketing.  His experience includes representing talent, working with brands on entertainment marketing programs, selling content to advertisers, and representing new technology companies. Brad has been representing and working with artists his entire career, and recently expanded his business by working with digital content creators – those who have a big following primarily on YouTube.  He works with clients to develop their brand, monetize their content, diversify their revenue streams, and continue developing their careers outside of YT. Strike up the Brand has been a strategic music marketing resource for brands, primarily creating music and entertainment marketing solutions for brands as a way to have a meaningful conversation with consumers.  Recent programs for H-P (Live Beats was the first webcast music series on Facebook), McDonald’s, Blue Moon Beer and Bacardi have been across multiple platforms, including broadband, mobile, and experiential/live events. Brad was SVP Brand & Content Partnerships and Strategic Development at Warner Bros. Records.   At WBR, he developed new ways to monetize digital content, found new distribution channels, and new avenues for promotion. Brad opened up relationships with the advertising community including digital and media buying agencies, and worked across the impressive Warner Bros. Records content roster creating brand partnerships with Unilever, Sprint, American Express, Blackberry, Trojan, Macy’s, and many others. A deal that Brad partnered with BBH, the City of New York, and the band Oasis won the Grandy at the 2009 Andy Awards as well as a Titanium & Integrated Lion and Gold Lion at Cannes, and is currently a part of the permanent collection at MOMA in New York. Prior to WBR, Brad started Strike up the Brand, working with brands like Bacardi, Nokia, Kia and Keds in crafting marketing programs centered around music.  In addition, he has acted as a business development consultant to IMG (both BD and Corporate Consulting groups) and their corporate clients like Marriott and Verizon.  Brad has also worked with ad agencies like Saatchi & Saatchi and FCB on music for advertising campaigns. Brad worked during Internet 1.0 doing BD with viral marketing company, Gizmoz (predecessor to widgets) to introduce their platform to content businesses, and strategized with (precursor to “podcasts”) to expand their business with music content.  He developed a BD strategy for personalized video company MX Entertainment, created an entertainment marketing strategy for Sony Television (for “The Rikki Lake Show” and “Donnie and Marie”), and worked with Warner Music Latin America to expand their alternative division through a branded live event offering.  He also worked with BSMG (True North/IPG) on sponsorships and entertainment marketing for their clients (e.g. a tour sponsorship deal for Varilux. French eyewear company). Brad was also Worldwide Head of Business Development at The Agency Group (recently purchased by UTA), where he crafted sponsorship and marketing deals with companies as diverse as Jim Beam, Nokia, Cingular (AT&T), and Anheuser-Busch for clients like Nickelback, Default, Creed, and Evanescence. Brad got his start as a talent agent, beginning at Regency Artists, Triad Artists and became Vice President and the West Coast Head of Contemporary Music at the William Morris Agency, representing Paul Simon, Tina Turner, New Order, Kate Bush, Lou Reed, Whitney Houston, and Cyndi Lauper.  He also established Reluctant Management, guiding the careers of Kate Bush, Lou Reed and several developing artists.


David Tochterman, Co-Founder and CEO, Canvas Media Studios: David is the CEO of Canvas Media Studios which he co-founded with Emmy Award winning digital creator Bernie Su.  Canvas' first project VANITY is a partnership with StyleHaul and Maybelline.   David is also a partner in Pemberley Digital, a YouTube channel and media company which produces videoblog adaptations of classic literature, including two Emmy Award-winning interactive web series, The Lizzie Bennet Diaries and Emma Approved.  Through his consulting company Versatility Media, David provides strategic representation of media and marketing companies, and content creators including ABC Digital, PBS Digital Studios, Sway Group and YouTube influencer Meghan Camarena (Strawburry17).   David launched Innovative Artists Digital Media, one of the first strategic talent agency digital entertainment divisions, where he represented media companies as well as award winning content creators.  Prior to joining Innovative, David became an early crossover digital media pioneer when he was recruited to launch the groundbreaking interactive video website CHANNELBLAST, which featured live branded content and was featured in Forbes and the NY Times.  He was a content strategy consultant for both media and marketing companies including DECA and Interpublic Emerging Media Lab, and an Executive Producer of the digital-to-TV series, FAT GUY STUCK IN INTERNET for Adult Swim.  Earlier, David was Executive Vice President for the launch of Will Smith's production company Overbrook Entertainment and led its television division.  As Senior Vice President of the television powerhouse Carsey Werner Company, David played an integral role in the development and production of successful hit shows including THAT 70S SHOW, 3RD ROCK FROM THE SUN, and was an Executive Producer of GRACE UNDER FIRE.   David has been a speaker at media conferences including CES, SXSW, NATPE and StreamMarket and is a member of the ATAS Interactive Peer Group.






Wednesday, May 4th, 2016

3:50 PM - 5:00 PM

Track II: Guerin B, in Herscher Hall

Original Internet TV - The Cross Platform Explosion

Kai Hasson, Creative Director, Portal A

Scott Ehrlich, Chief Executive Officer, QYOUTV

Rafi Mamalian, Chief Revenue Officer, theAmplify

Jody Simon, Partner, Fox/Rothchild

Brad Gelfond, Principal, Strike up the Brand

David Tochterman, Co-Founder, Canvas Media Studios, Moderator


Evan Bregman, Head of Original Content, Portal A:  Evan Bregman is the Head of Original Content at Portal A, an independent creative studio based in San Francisco and Los Angeles that develops, produces and distributes video built for the web.  Bregman is an award-winning producer most recently served as Executive Director of Digital Media at Electus prior to Portal A, where he oversaw creative, production and audience development for all of the Electus Digital properties. In this role, Evan was Executive Producer for nearly 100 scripted and non-scripted projects for digital and TV, including YouTube hits K-Town, Massholes, Colibritany and Isla Presidencial, Amazon kids' pilot Maker Shack Agency, and the multi-platform launch of rap battle league Total Slaughter,  \in partnership with Eminem's Shady Films. A founding member of the Electus team, Evan previously worked with Electus Founder and Chairman