The Digital Hollywood Experience

The Digital Hollywood Experience

PDF - 2016 May Agenda - Click Here


Wednesday, May 4th, 2016

2:15 PM - 3:30 PM

Track IV: Guerin B, in Herscher Hall

Women in Television and Film: From OTT and OVNs to Cable, Broadcast, Advertising and Film

Cristina Malavenda, Head of Production at Feeln, Hallmark Channel

Joanne Rubino, Senior Vice President of Production, Thinkfactory Media

Naseem Sayani, Group Vice President, Strategy, Huge

Gretchen McCourt, Executive Vice President of Cinema Programming, Pacific Theatres Entertainment Corporation

Kim Getty, President, Deutsch LA

Shauna Phelan, Head of Development and Production, AwesomenessTV

Sarah Miller, CEO, Axis PR & Entertainment, Inc. Moderator


Naseem Sayani, Group Vice President, Strategy at Huge: Naseem is responsible for building a team of digital strategists who, in partnership with Huge’s creative and technology teams, infuse insight, strategic thinking, and a focus on business outcomes into everything we deliver. Prior to joining Huge, Naseem was Chief Operating Officer of Strategy& Digital Services (formerly Booz Digital), the digital innovation practice at Strategy& (formerly Booz & Company) which helped clients identify, design, and launch new digital products & businesses. She has expertise in helping clients build “user first” growth strategies and transforming these into sustainable new business models. She has been published in Strategy&Business magazine multiple times around topics

including digital commerce, the power of mobile engagement, and how to drive digital innovation in companies large and small. Naseem received a bachelor of arts in Business Economics from UCLA, and an MBA in Strategy & Operations from New York University’s Stern School of Business. She currently lives in Los Angeles with her husband Shaffiq.


Joanne Rubino, Senior Vice President of Production, Thinkfactory Media: An Emmy® nominated producer with over 28 years of experience, Joanne Rubino is a veteran of the entertainment industry. As senior vice president of production, she oversees all aspects of production for Thinkfactory Media’s vast slate of projects and over the past 16 years, has played an integral role in the growth of the company.Most recently, Joanne was a producer on the ratings juggernaut, Hatfields & McCoys (History) and also produced the behind-the-scenes companion documentary, America’s Feud: Hatfields & McCoys.  She currently is the only female producer on the highly-anticipated ten-hour television event, Texas Rising (History) and is the executive producer on its promotional documentary,Avenging The Alamo: The Road to Texas Rising.  Joanne is well-known in the industry for producing quality documentaries, and earned an Emmy® nomination for her work on Brando (Turner Classic Movies) in 2007.  Other SVP of Production credits include: the highly successful and buzzworthy, Marriage Boot Camp: Reality Stars (We TV), TV One’s highest rated franchise, R&B Divasand the fan popular, Gene Simmons Family Jewels (A&E) starring KISS front man Gene Simmons. Prior to joining Thinkfactory Media, Rubino amassed experience across a myriad of areas in the entertainment industry. Starting out reading scripts at Jersey Films, she later held positions at Arnold Shapiro Productions and Authentic Entertainment, before accepting a job at what was then known as The Greif Company (now Thinkfactory Media). Throughout her years of working up the business production side of the industry, Joanne was able to maintain a hand in creative, being a fixture both behind and in front of the camera and having had guest stints on various series such as NYPD Blue, 7th Heaven, Passions, ER, Six Feet Under, The Unit, Freddie, The District, Punk’d, Prank My Mom, Vice Academy and more. Joanne resides in Encino with her husband and her energetic, six year old daughter, Ruby.


Kim Getty, President, Deutsch LA: As President of Deutsch LA, Kim leads a world-class team of entrepreneurial thinkers who roll up their sleeves to help client businesses grow. Since joining Deutsch in 2003, Kim has been instrumental in growing the agency from approximately 270 to more than 600 staffers — recently becoming the largest agency on the west coast. Under her leadership, Kim has driven the development of new practice areas at the agency, including experiential marketing, PR and the multicultural marketing division, DLAtino. Most recently, Kim was awarded the AAF Mosaic Award for Industry Career Achiever, recognizing the high level of accomplishment in her career.


Cristina Malavenda currently Head of Production at Feeln, Hallmark's instant streaming service, where she is producing multiple series and feature length films. These projects star a variety of talent, including Cloris Leachman, Ed Asner, Florence Henderson, Brooke Burke-Charvet, Jane Seymour, Dee Wallace, Marguerite Moreau, and Roma Downey. Born and raised in Boca Raton, FL, the award winning filmmaker received her BA in Communication Studies from Vanderbilt University and her MFA in film and television production from USC's School of Cinematic Arts. She has written, directed, and edited over thirty films in a variety of genres, including live action, documentary, motion graphic and animation.


Shauna Phelan, Head of Development and Production, AwesomenessTV: Shauna Phelan is Head of Development and Production at AwesomenessTV, a leading multi-platform media company serving the global Gen Z audience.  Phelan oversees scripted and non-scripted series for AwesomenessTV. Phelan’s credits include SMOSH: The Movie, which debuted summer 2015 as the #1 comedy movie on iTunes; Expelled, the #1 Social Movie of 2014 that debuted at the top of the iTunes charts; Richie Rich and Project Mc2 on Netflix; as well as The Royals on E!; Blue Mountain State on Spike; and Supah Ninjas, Terry the Tomboy: The Movie, and AwesomenessTV sketch

comedy series on Nickelodeon. Phelan has launched and produced dozens of series and sketch comedy videos for AwesomenessTV’s YouTube channel, which include the long-form series Side Effects and Runaways. She also recently produced the hit digital series Guidance and Betch Sketch Show for Verizon’s go90.


Gretchen McCourt is the Executive Vice President of Cinema Programming of Pacific Theatres Entertainment Corporation. In her role, she oversees all film programming, marketing and communications of ArcLight Cinemas and Pacific Theatres, including mainstream and art film selection, specialty event programming, site rentals,studio relationships, marketing partnerships and public relations. Gretchen also plays a key role in new theater site selection. During her tenure at ArcLight, Gretchen has developed key initiatives that have supported the brand’s commitment to the arts and entertainment including its involvement with the Women in Film organization and Slamdance. She is the founder and content curator for the bi­annual ArcLight DocFest that takes place in May and October. Most recently, Gretchen has led the charge on introducing the ArcLight brand into three new key markets in its national expansion while continuing to grow the brand in its hometown of Los Angeles. Prior to joining Decurion in 2007, Gretchen was Executive Vice President and Head Film Buyer at AMC Entertainment, overseeing the film and marketing of 350+ theatres across the US and Canada. She spent 19 years in various roles at AMC. Gretchen received her bachelor’s degree in Economics from Washburn University. She resides in Los Angeles with her husband and four children.


Sarah Miller, CEO of Axis PR & Entertainment, has over 16 years of strategic experience in public relations, marketing & events within the Entertainment and technology industries. Her expertise and success has resulted in an award-winning and well-known PR and events firm.   Under Sarah’s direct leadership and creativity, combined with in-depth strategic public relations, media relations, strategic marketing, new business development and high profile event planning, she has helped launch and brought numerous start-up companies to market with a successful track record. As CEO of Axis, Miller lead nationwide and global PR & Mktng campaigns for public companies as well as early stage start-ups and have successfully taken many early stage tech companies from launch to M&A stage while under her leadership. Miller also has extensive experience and success working with numerous leading   entertainment and music companies such as  Sony Music Entertainment, AEG LIVE,  AEG Digital Media, Billboard, House of Blues, Hip Digital, GRAMMYs, and others. Miller is also the Founder & Chair of the Mobile Excellence Awards, one of the most prestigious and influential mobile awards in the mobile entertainment, technology  & media industry.