The Digital Hollywood Experience

The Digital Hollywood Experience

PDF - 2016 May Agenda - Click Here


Brand Strategy & Services (AKA the “Creative Lab”) at Studio71, Chris spearheads the creation of integrated content campaigns and strategies for brands.  Internally, Chris has been tasked with creating and building the Creative Lab team architecture, process and company offering. Non-professionally, Chris surfs, snowboards, makes art & furniture, plays guitar, practices yoga and consistently mismatches her socks.  You can catch her playing in the inter-webs via @revchrismurphy or


Cupid Hayes is Vice President of Business Development for MCMG (Missing Channel Media Group), a multi-platform, international media distribution company. In her role, she leads strategy, brand development, partnerships and international expansion. Cupid Hayes is a successful and well respected entertainment and technology entrepreneur and activist who has spent over a decade defining and redefining how content is created, distributed, and monetized. She advocates for the rights and protections of media creatives and currently serves on the SAG-AFTRA Hollywood Board of Directors. As an award- winning commercial casting director, her clients have included LEGO, Procter & Gamble, Western Union, and Famous Footwear. Cupid also directs clients on multi-platform strategy, the execution of branded content, and upfront activations. A dedicated media disruptor and proud graduate of Columbia College Chicago, Cupid Hayes is a frequent speaker on the influence of technology as a tool for diversity and empowerment.


Anna Prosser Robinson creates and curates original content for online broadcast as Programming Manager of Twitch, the world’s leading video platform and community for gamers. Anna came to Twitch as a producer via the acquisition of GoodGame Agency, previously known as Evil Geniuses, which she joined in 2011 when the company was a nascent professional gaming team. Inspired by her experiences as the only woman in the office and gaming communities at large, she co-founded Misscliks, a live-streaming network and online community dedicated to "uplifting geeks and gamers" by providing exposure to women role models. Anna is perhaps most often recognized publicly as an on-camera personality specializing in gaming and esports content, recently hosting PAX East on Twitch and “Heroes of the Dorm” on ESPN. In her free time, Anna role plays as a cast member of multiple live-streamed Dungeons & Dragons shows, and broadcasts on her own Twitch channel under the username, AnnaProsser.


Maia McCann, Editor-in-Chief, LittleThings: Maia McCann is a new media artist turned viral content expert with a background in theatre and the arts. McCann is currently the Director of Content at LittleThings, leading a team of 30+ writers, artists, social media professionals and video producers in creating and distributing engaging and uplifting content. She earned her BFA at New York University’s Tisch School of the Arts and was later granted sponsorship by the New York Foundation for the Arts in 2009. McCann translated her expertise in web video production and curation, and her passion for writing into a career in viral media. When she's not at work, McCann can be found in lower Manhattan, shopping or visiting museums with her silver pug puppy in tow.


CARYN WARD ROSS Actress/Producer Caryn Ward Ross portrayed Erica Harrison, a feisty and out-°©_spoken NFL wife on four seasons BET's comedy series “THE GAME.” Caryn's other television credits include co-°©_starring and recurring roles on HBO's ” Entourage”, “Lincoln Heights”, “The Shield”, “Friends” and “General Hospital”. Some of her feature film credits include “Motives” (Sony) opposite Vivica A. Fox and Shemar Moore and the romantic comedy, “He's Mine Not Yours” for Image Entertainment. Currently, Caryn is co-°©_producing and starring in the provocative noir drama, THE AFFAIR written and directed by filmmaker husband Craig Ross Jr. The Ross' are shooting the entire feature on the iphone 5 using only natural light, and plan to make digital filmmaking history by creating the first ever smart-°©_phone feature solely with existing light that is capable of being projected into a movie theater screen without loss of quality. A teaser for the film can be viewed at www.theaffair-°© A professionally trained dancer, Caryn studied at the acclaimed Alvin Ailey Dance Center in New York City. She's danced with Janet Jackson, Usher, Arsenio Hall, Rosie Perez, and Jasmine Guy. Please visit for the latest news.


Kylie Sparks had her professional debut at 16 as the star in IFC Films' "Pizza," alongside Ethan Embry, Julie Hagerty, Judah Friedlander, and many notable others.  Since then, she's guest-starred and recurred on such television series as "Complete Savages," "Desperate Housewives," "Bones," "Melissa & Joey," "Greek," and "ER," and a plethora of other series, including an upcoming spot on FOX's new show "Weird Loners." Kylie is also starring in the upcoming comedy indie "Mr. Intangibles," and has been part of many staged readings, including Darren Stein's "GBF" at Outfest Screenwriters Lab.  Kylie has also made her mark in the digital world, starring in the hit webseries "Squaresville," which has been featured in Entertainment Weekly, Variety, USA Today, and IndieWire among numerous other publications and won four IAWTV awards (including Best Comedy Series and Best Ensemble Cast as well as a Best Actress in a Comedy nomination for Kylie).  Kylie has also been in numerous digital series and sketches because of "Squaresville," including the recent Wing Girls sketch "If Girls Were Like Guys on Valentine's Day," which garnered 2 Million views over multiple platforms.  On the set of Squaresville, Kylie met her creative partner, Tiffany Ariany, and the two created, produced, and starred in the cult web parody "LA GIRLS," the 'west coast companion' to HBO's GIRLS.  "LA GIRLS" was an official selection at the Hollyweb and LA Webseries Festivals, was featured in Variety as a "hot spoof" with IFC's Spoils of Babylon, and also was featured in HelloGiggles (next to Tina Fey's SNL GIRLS spoof), IndieWire, Tubefilter, and Comedy TV is Dead, which named Kylie a "Woman to Watch" in Comedy.  Kylie is an alumna of the University of Southern California's School of Theatre, a pug rescue volunteer, and the mom to a pug named Scarlett and a corgi-pug-mutt named Pie.  Her favorite things in the world are brunch, SoulCycle, and Bradley Cooper.


Perrin Kaplan, Principal, Zebra Partners: Perrin is a marketing strategist with a diverse background in consumer entertainment marketing, politics and journalism. She drives strategic planning, corporate positioning, public policy and viral marketing efforts and is well entrenched in the gaming world. Prior to founding Zebra, Perrin was VP of Marketing and Corporate Affairs for Nintendo and oversaw many aspects of the internationally recognized marketing and public relations programs, including public affairs, investor relations and community relations. She also served as VP for The Rockey Company, a public relations firm; was in journalism with KING Broadcasting, Seattle’s NBC affiliate; and managed political communications for the state capitol and White House campaigns. Perrin has deep connections across traditional and citizen media and knows how to spark a viral fire that encourages an ongoing stream of impact to our client’s bottom-line.

Wednesday, May 4th, 2016

12:30 PM - 1:45 PM

Track III: Ahmanson Tent

Women & Original Content: From Internet Video and Advertising to TV and Film

Kylie Sparks, actor/producer, "Squaresville"

Anna Prosser Robinson, Programming Manager, Twitch

Chris Murphy, SVP, Creative Lab, Studio71, Los Angeles

Maia McCann, Editor-in-Chief, LittleThings

Caryn Ward Ross, Actress (BET's The Game and He's Mine Not Yours)

Cupid Hayes, V.P. Business Development, MCMG | Communications, Distribution

Perrin Kaplan, Principal, Zebra Partners, Moderator


Chris Murphy, SVP, Creative Lab, Studio71, Los Angeles; Chris Murphy is originally from a small beach town in coastal NJ, and recently moved to LA after living/working in NYC for the past 12 years.  An SVA alumna, she has worked in creative strategy, content development, advertising and social media in some capacity since 2001.  Chris was implementing digital/social strategy before anyone really what it was (including herself).  Most recently in her role as SVP of