The Digital Hollywood Experience

The Digital Hollywood Experience


Garry Hare, PhD. Director of the Media Psychology Graduate Program, Fielding Graduate University: Garry is the Director of Fielding Graduate University's Media Psychology Graduate Program and on the Media Psychology doctoral faculty.  He focuses on the junction where cognitive science, information design and immersive technologies impact the visualization of complex data. He advises selected media companies, foundations and venture firms on strategy and the creative use and impact of immersive media, mobile augmented reality and the disruptive impact of real time media on social advocacy.  Over two decades, Garry has founded and/or held senior management positions with companies creating rich media content and enabling technologies.  These solutions usher in new forms of entertainment, mobile communications and social impact.  He was President and CEO of Amiga, Inc., Executive Vice President of Into Networks with worldwide responsibility for Broadband Media, President and COO of, the creators of Helsinki 2000 (the first virtual world) and the Intel virtual museum project.  Garry was founder and CEO of the award winning digital publisher, Fathom Pictures Inc., specializing in sports and education simulations.  He was founding Managing Director and CEO of Philips Media Europe on behalf of Philips N.V.  As head of this European digital publishing company he built management and creative teams to support the creation and distribution of digital products throughout Europe.  He has created digital products and/or advised companies such as LucasFilm, the Griffin Group, Philips N.V., Ericsson and Apple Computer, among many others, on new media content creation and strategy.  Garry has held faculty positions at INCAE (an international campus of The Harvard Business School and The Harvard Institute of International Development), The University of Washington Graduate School of Public Policy and The University of Southern California Graduate School of Public Administration.  He began his career at the Walt Disney Company and holds a Ph.D. in Organization Behavior and Development from the University of Southern California.  Garry is affiliated with The American Psychological Association, The Broadcast Educators Association, CTIA, The National Association of Broadcasters, The Earth Institute, The Surfrider Foundation, The World Affairs Council, The Commonwealth Club, The Environmental Forum and others. As a producer, his work has been acknowledged with the Cindy Award, 5 InVision Awards, the NEVI, CDIA and Paris Super Show awards as well as Best Consumer Product at Japan’s Flower and Green. He is a frequent speaker on Innovation, Media and the impact of Real Time Data and Information at conferences around the world.   Selected keynotes and panels: The Immersive Tech Summit, Digital Hollywood, the Conference on Immersive Education, the Augmented Reality Event, IMTech, The National Association of Broadcasters, the Broadcast Educators Association,  MILIA, The Forbes New Economy Conference, The Conference on Disruptive Innovation, The American Film Institute, The Sedona Conference on Technology and Education, the Edinburgh Conference, Personal Technology Outlook, the World Affairs Council, the London Conference on Interactive Media, CES, MipComm, CTIA, The Advanced Center for Computer Studies, and The Screen Actors Guild.  Multimedia Producer Magazine selected him as one of the World’s Top 100 Producers.


Linda Durnell has worked at Apple, IBM, Xerox and as Managing Partner at Madison Lane Consulting in Silicon Valley.  Durnell teaches consumer neuroscience at Fielding Graduate University, and recently finished a project with the U.S. Department of Defense to understand the impact media has in the context of disrupting ISIL radicalization.  Positioned at the intersection of technology, consumer neuroscience and media psychology, she believes that in this evolving media technology landscape, it is paramount that we go beyond the traditional approaches in order to gain critical insights necessary to design products and strategies and understand human motivations.  You can read more of Durnell’s work at the  Huffington Post and reach her directly at

Jerri Lynn Hogg is a media psychologist, director of the Media Psychology program at Fielding Graduate University, 2015 President of the American Psychological Association’s Society for Media Psychology and Technology, co-creator of Fielding’s Certificate in Brand Psychology and Audience Engagement , and co-author of Mad Men Unzipped. She integrates her passion for branding, augmented/virtual reality, technology, and digital environments with research to advance the understanding of the positive use of media and technologies and their physical, cognitive, and emotional impact. Dr. Hogg is a coveted industry speaker and with over 50 scholarly presentations on media psychology, is a pioneer in the field of Media Psychology.  She recently spent six months working with the U.S. Department of Defense Global Operations on an anti-terrorism simulation using narrative psychology to degrade and counter terrorist messaging in Iraq, Syria, and North Africa. Her current focus is on brand psychology strategies; augmented environment design solutions; and narrative messaging for positive change. She was recently a judge for the annual SoMe Awards (Social Media). You can find her on Twitter @HoggJL. She also authors a blog called “The Digital Life.”


Tunisha Singleton is a media technology consultant and Chief Experience Officer for JabCross Media, a consultancy specializing in content development, digital strategy, and brand experience in the vertical of sports and entertainment. She is a Media Psychology PhD Candidate focusing on the impact technology has in constructing a new digitally-mediated sport experience and the influence this has on fan identification. Tunisha is an adjunct faculty member at Fielding Graduate University teaching courses within the concentration of Brand Psychology and Social Storytelling. With 10 years of experience blended across broadcasting, screenwriting, production, and digital marketing, Tunisha continuously investigates how brand and consumer identities are played out in the gridirons of physical space and digital media. Tunisha is an advocate for sport being a conduit to social change and continues to work with cause marketing groups and social good organizations to boost their messages through storytelling and technology. She is a regularly blogger at - a vertical playbook for sports, media tech, and brand culture research; and she is an avid tweeter (@TSingletonSays) where you can find her likely live tweeting a game and sharing research.


Aunna Bollman, Media Psychology PhD Candidate, Fielding Graduate University; Meta + UNESCO: Location based augmented reality and social advocacy: Doctoral Candidate Specializing in the Social Impact of Immersive Technology.  Content Development & Strategy Innovation of: Augmented Reality, Virtual Reality and Mixed Reality User Experiences for various Industries and Enterprise. Including: Entertainment, Tourism, Education, Advocacy, Outreach and Social Change.


Wednesday, October 19th, 2016

9:45 AM – 11:00 AM – The VR - AR - Immersive Track

Session II: Haas Conference Center - Room 172 & 173, Live Webcast

Inside the Experience: The Psychology of Immersive Design

This panel recasts Marshall McLuhan’s famous axion where the platform and interface become the message. Every new medium introduces new forms of narrative. While immersive media, augmented reality and virtual reality create tremendous disruption, vertical markets are likely to take very different paths to immersive success. From brand extension to social advocacy, the immersive interface is more than a visual cue. It needs to be rooted in both human behavior and design. Ideally, this focus opens the door to engagement and extension of the Sports experience, augmented location-based innovations such as the World Heritage sites and the visualization of complex environmental data.

Aunna Bollman, Media Psychology PhD Candidate, Fielding Graduate University - Meta + UNESCO: Location based augmented reality and social advocacy

Linda Durnell, Partner, Madison Lane Consulting - The human factor in immersive interface design

Garry Hare PhD, Scepter, Inc. - Visualizing real-time environmental data

Tunisha Singleton, JabCross Media and PhD Candidate, Fielding Graduate University: 3E Immersion: Emotion, Engagement and Virtual Experience in the Sports market

Jerri Lynn Hogg, Director, Media Psychology PhD Program, Fielding Graduate University, Moderator