The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, October 19th, 2016

“The Martian VR Experience”, 20th Century Fox and RSA Films

Jen Dennis, EP of Branded Content and VR, RSA Films, (Ridley Scott & Associates Films)


Jen Dennis is Executive Producer of Branded Content and VR at RSA Films. Since joining the industry leading commercial production company in 2014, Jen has led groundbreaking VR projects such as The Martian VR Experience, which won a Cannes Digital Craft Silver Lion and an AICP honor in VR. It’s based on Ridley Scott’s critically acclaimed hit film The Martian, which was nominated for seven Oscars including Best Motion Picture of the Year. The Martian VR Experience is an unprecedented 25-minute immersive entertainment experience directed by Robert Stromberg that enables viewers to navigate the 360-degree landscape of Mars in the very capable spacesuit of stranded astronaut Mark Watney. Jen also executive produced Nike’s first-ever scripted YouTube series, the viral blockbuster “Margot vs Lily,” via Wieden + Kennedy. Winner of a Cannes Gold Entertainment Lion, the eight-episode original series directed by Tricia Brock follows the adventures of two sisters who challenge each other to go beyond

their comfort zones with some very creative New Year’s resolutions.  Jen brings over 20 years global production experience to RSA. She began her career in her native New York as an agency producer at Messner Vetere Berger McNamee Schmetter (now RSCG) before moving to California. There she embarked upon a prolific 15-year freelance career that included many years in a fixed role with Wieden + Kennedy, producing all the Asia-Pac Nike business and eventually Nike Global work through the Portland office. The work took her around the world collaborating closely with celebrated athletes and icons such as LeBron James, Tiger Woods, Serena Williams, Roger Federer, Rick Ross, Samuel L. Jackson, Kobe Bryant, Spike Lee and many others. And many of those commercials garnered the industry’s top honors at Cannes, AICP and the One Show awards. In addition to her long relationship with Wieden + Kennedy, Jen worked at other top shops such as Crispin Porter & Bogusky, 72andSunny, 180 and GSD&M, as well as on the production side as a line producer and executive producer. In 2013, Jen was tapped to partner with the ECD of Samsung’s global business to open a boutique division of Leo Burnett in Los Angeles where she acted as SVP, creative content production. In that role she culled together her expertise in traditional advertising, brokering strategic partnerships with celebrities and brands, and developing innovative campaigns utilizing emerging technologies. Jen lives in West Hollywood and when she’s not knee deep in projects as a creative producer, she spends her time walking Georgie Girl, her rescue dog, in Runyon Canyon.