The Digital Hollywood Experience

The Digital Hollywood Experience


technology sectors. Stein spent over a decade in finance as an attorney and investment banker raising capital for startups, publicly traded companies, mergers & acquisitions, leveraged buy-outs, turnarounds, restructurings, reorganizations, and project finance for Bear Stearns, AndrewsKurth and Cahill Gordon & Reindel.  While working with start-ups that successfully gained funding but were unable to execute their strategic plans due to inexperienced management, Stein shifted his efforts toward helping to solve that specific (and growing) business conundrum.  He developed a methodology of teaching, while supporting managerial teams on planning, reporting, and day-to-day management protocols instead of just funding.  This philosophy was tested and refined to great success by scaling companies across a variety of business arenas, including film, television, print and digital architecture, and sales in companies as varied as Indomina Media (entertainment finance), Mobotory (enterprise risk management software), Bird Street Books (publishing) and AdLov (fashion project management and industry data analytics). Stein currently leverages his experience to build and grow companies for himself, while continuing to work with client companies of all sizes and from varied industries that usually incorporate new digital technology, such as social media platforms and Virtual Reality, into their business models.  Stein’s unique mix of business, legal and quantitative experience continues to allow him to solve complex problems with speed and insight, and a dynamic team approach.


Evelyne Ouellet, Chief Marketing Consultant, SAFIRA Entertainment Marketing: Evelyne Ouellet is a French Canadian Entertainment Marketing expert based in Los Angeles, California. With the strength of her experience at the front line of high-profile campaigns, she has developed solid expertise in branding and an intimate knowledge of the media arena. She has built an extensive international network and has proven herself as a brilliant strategist and value creator. As Director and Manager of Public Sales for world-renowned Cirque du Soleil, Evelyne worked at a grassroots level in the key hubs of most core U.S. markets. She moved on to become the Head of Marketing for 24 radio stations and launched the Virgin Radio brand in Canada. Then, as Vice President of Marketing at Canadian media company (Astral (Bell Media), she oversaw two music-based TV Networks, MusiquePlus and MusiMax. English-French bilingual, Evelyne has an MBA from HEC (Hautes Études Commerciales) in Montreal. In addition, she studied in Europe - Université Canadienne en France, Nice, and the Copenhagen Business School (CBS), Denmark - and completed a Certificate in the Business and Management of Entertainment at UCLA (awarded with distinction). Prior to founding Safira, Evelyne was selected for an assignment with Creative Artists Agency in the Film Marketing department, which she successfully completed. Evelyne's recent clients include Cirque du Soleil, who recently won an Emmy for their VR production of Kurios and Digital Dimension who completed a partnership for a VR project in Brazil. She is currently acting as the Chief Marketing Consultant for Reflector whose CEO is Assassin's Creed's Creative Director, Alexandre Amancio on upcoming gaming and VR IPs. In addition, she has created a group of VR experts designed to identify business opportunities in this dynamic and emerging market.


Devery Holmes, Founder & CEO, Spark Alliance Marketing: Devery Holmes is a recognized leader in brand, entertainment and partnership marketing. She founded Spark Alliance Marketing in 2009, after serving as President and CMO for NMA Entertainment & Marketing. SparkAM services include full service marketing solutions for brands as well as content providers, and in 2013, added branded entertainment and product integration to its list of services with the acquisition of Creative Entertainment Services (CES).  Under Devery’s leadership, SparkAM has developed and managed partnership marketing programs for brands and content providers such IHOP, 20th Century Fox Filmed Entertainment, Marvel Heroes and Marvel Super Hero Squad Online video games, Hostess Brands,, Zipcar, Brown Forman, Boston Beer, Focus Features, D3M Licensing representing Flo Rida, CBS Films, Inc., Warner Bros. Domestic Syndication, Pretzel Crisps, Bigelow Tea, Barilla Pasta, LG, Ice Chips Candy and Just Born. Holmes’ involvement in award winning campaigns include the 2014 Gold Reggie and Pro Award for the Hostess Brands "Minionize your Twinkie,” Wonder Bread/Talladega Nights “Ready, Set, Talladega,” Sears/Chicken Little “Wish Big” campaign, Baskin-Robbins “Shrek’s Hot Sludge Sundae is Back” campaign, Philips/Austin Powers “Let’s Make Things Better, Baby!” and Heineken/Austin Powers “It’s All About the Beer, Baby!” campaigns, the Super Reggie Award for both the BMW/James Bond/GoldenEye “BMW Z3 Roadster,” and the Samsung global campaigns for The Matrix Reloaded. Other recent partnerships of note include: Hostess/Minions Twinkie Minion Selfie, Hostess/Ghostbusters Key Lime Slime Twinkies, Pretzel Crisps/Inside Out, and Ice Chips Candy/Finding Dory. A Southern California native, Holmes began her career at ABC Television, she has chaired the Entertainment Center of Excellence Committee for The Brand Activation Association (BAA), owned by the ANA, sits on the Women’s Entertainment and Technology Board of Digital Hollywood and has her M.B.A. in marketing and management from Loyola Marymount University.


Justin Hochberg is the founder of Just Entertainment Inc. a Television and new media studio focusing on branded entertainment and reality TV with projects at half a dozen US networks and working with fortune 500 brands and digital agencies. Over the course of Hochberg's career he created and sold over 40 TV series and completed more than $112 million in product integration deals with broadcast and cable networks and over 150 of the world's leading brands including P&G, the NFL, Pepsi, Sports Illustrated, Royal Caribbean, Marquis Jet, Staples, DirecTV, Planet Hollywood Resorts, Fosters, Las Vegas Convention Visitors Bureau, Dick Clark's “Rockin New Years Eve”, Skype,, Camping World, , Deutsch Advertising, NYC 2012, the N.Y.P.D., and Tony Winner “Kinky Boots”. Hochberg made TV headlines recently for guiding four different cable networks into reality programming for their first time, brokering over 20 different branding deals on them. Among them USA Network's first reality series, “The Moment”, hosted by Super Bowl MVP Kurt Warner and TNT's "The Great  Escape", an action-packed program Hochberg created and produced with Hollywood greats Ron Howard, Brian Grazer and Bertram van Munster. In addition, this past summer he launched “Race to the Scene,” a movie themed competition series for the Reelz Channel hosted by Dolph Lundgren, which Hochberg engineered the sale of to a dozen countries before its US premiere, followed by CNBC's new #1 rated show, “The Profit”. Hochberg was recently nominated for the Critic's Choice Award for Best Reality Series and Real Screen's Best Documentary, and has been recognized as Hollywood Reporter's “50 Most Powerful Reality Producers”. Prior to entering the television industry, Hochberg served as Microsoft Corporation's Director of Business Development for Interactive TV, before becoming the company's Head of Business Development for its Digital Media TV efforts.


Jonathan Lowe is a strategic marketing and promotions professional with a proven track record of creating dynamic and innovative campaigns for sports teams, live events, music artists and consumer products. In his 12th year with sports and live event leader, AEG (Anschutz Entertainment Group), Jonathan has created and executed marketing campaigns for its most prized assets including STAPLES Center, The Los Angeles Kings, The Los Angeles Galaxy and The StubHub Center as well as national music tours and pay-per-views. Currently, Jonathan serves as the Vice President of Marketing for AEG Sports, overseeing creative/branding, advertising, media buying, promotions as well as playing a key role in driving digital and social media innovation.  Jonathan has been behind a number of innovative digital and social media “firsts” that have positioned his properties as leaders in this ever-changing landscape. His marketing campaigns and promotions have received regional and national recognition in media outlets including the LA Times, New York Times, Daily News,,, Fast Company, Life, Sports Illustrated, Los Angeles Business Journal, Entertainment Tonight, E!News, ABC (Los Angeles), ESPN TV and In addition, Jonathan has created marketing and promotions campaigns for The Los Angeles Lakers, 10 World Championship Boxing Events, Celine Dion’s Las Vegas Show A NEW DAY, The King Tut Exhibit at LACMA as well as national concert tours with Prince and Rod Stewart, just to name a few.  In addition to his role at AEG, Jonathan is also an Adjunct Instructor at the University of San Francisco’s Graduate Program in Sports Management and serves on the Promax BDA Sports Media Marketing Awards Advisory Council


Mark Wolf, Writer, Director, Producer, Change The World Productions: Mark Wolf has a strong passion to make a positive difference in our world through digital media & film production. His media background includes working at ABC’s LOST, PBS, The White House, and managing his own production company. He has worked on a total of over 200 film and media projects, with films that have played at and won awards at Sundance, Tribeca, Berlin, and other international festivals. The works he is most proud of are the films created with a public service cause. Mark has written, directed, and produced documentary and narrative content for The 2008 Barack Obama Campaign, at The 2013 Inauguration of President Obama for The Smithsonian, The US Navy, The Emperor and Empress of Japan, The Red Cross, The University of Hawaii, The University of Southern California, and Congressman and Governor Neil Abercrombie. Mark had the honor of serving in The Executive Office of The President at The White House, where he helped produce videos and media strategies for President Obama and his administration. He also served as New Media Director in Governor Neil Abercrombie’s Administration, and he has taught media production classes at the University of Hawaii Outreach College and Creative Academies. Currently, he owns his own production non profit organization, Change The World Productions, which focuses on creating good stories that make a social impact and inspire action. He also works with President Obama's sister, Dr. Maya Soetoro-Ng, on several service projects including The Obama Foundation and her non profit organizations Ceeds of Peace and Our Public School. He now lives in LA and works on several projects in the Film and TV industry.


Ari Avishay is an Executive at CAA Marketing, a division of leading entertainment and sports agency Creative Artists Agency (CAA). Avishay works in the Los Angeles office and helps provide corporate clients with creative solutions that leverage the power of entertainment to build brands and drive business results.  He works on behalf of many of the world’s leading brands, including Cadillac, Chevrolet, Chipotle, and Diageo.  CAA Marketing was the driving force behind Hasbro’s Transformers film franchise and Chipotle’s “Cultivate” campaign, including the animated short film “Back to the Start” featuring Willie Nelson covering Coldplay and its follow-up “The Scarecrow.” The campaign has won four Cannes Grand Prix awards in four different categories in the past three years. CAA Marketing is responsible for the first and second brand films ever accepted to the Sundance Film Festival, the first-ever live interactive show on Hulu, nine Webby Awards in six years for four different clients, and eight Emmy nominations and four wins for such clients as Old Navy, Chipotle, and Dolby. Prior to CAA, Avishay worked at Davie-Brown Entertainment, developing branded entertainment for brands such as Wells Fargo, Pepsi-Co, and Fox Sports. Avishay began his career as a marketing executive within the UCLA Athletic Department.  Avishay graduated from Indiana University with a degree in Marketing.



Wednesday, October 19th, 2016

3:50 PM - 5:00 PM

Track I: Ahmanson Hall, Live Webcast from this Room

Leveraging Content and Celebrity For Cross-Platform Success: Brands and Entertainers Collaborate

Brands, entertainment content, celebrity talent, new media startups and big marketers are teaming up in new ways for cross-platform success. Hear from top executives leveraging pop culture and content to connect with consumers.

Ari Avishay, Marketing Executive, CAA Marketing

Justin Hochberg, CEO, Just Entertainment

Evelyne Ouellet, Chief Marketing Consultant, SAFIRA Entertainment Marketing

Devery Holmes, President & Chief Executive Officer, Spark Alliance Marketing

Jonathan Lowe, Senior VP of Marketing, AEG Sports

Mark Wolf, Writer, Director, Producer, Change The World Productions

Josh Stein, Special Counsel, MG+, Moderator


Josh Stein, Special Counsel, MG+: Josh Stein is an experienced executive and attorney with strong strategic sensibility and a keen focus on revenue generation for mature and start-up companies from both the entertainment and