The Digital Hollywood Experience

The Digital Hollywood Experience


David oversees SAG-AFTRA’s Office of Media & Labor Economics, which analyzes evolving economic trends in media production and distribution.  As a member of the senior executive staff at SAG-AFTRA, David collaborates with the elected leadership of the union to devise and implement strategy for the organization.  Prior to serving as the Chief Economist of SAG-AFTRA, David served as the National Director of Research & Economics at the Screen Actors Guild.  David earned a BA from Wesleyan University Majoring in Film Studies, and holds an MBA from Cornell University.


Nicholas Pepper, Head of Television, The Mark Gordon Company: As Head of Television for The Mark Gordon Company, Nicholas Pepper is responsible for identifying, developing and pitching new television projects. Once sold, Nicholas oversees all aspects of the development and production process. In the past four seasons, Nicholas has set up 44 projects – more than any other producer in Hollywood – packaged with major writers, directors, and auspices attached. His projects include work from Roland Emmerich, Billy Ray & Eric Heisserer, Joe Carnahan, Dean Georgaris, Josh Safran, Tom Donaghy, Matt Lopez, John Glenn, Pierce Gardner & Bob Daily, Michael Seitzman, Graham Yost, and many others. This season, Nicholas will serve as Executive Producer on two new hour long dramas: “Quantico" on ABC starring international phenomenon Priyanka Chopra and "Criminal Minds: Beyond Borders” starring Gary Sinise, a spinoff of the top ten juggernaut mothership. Additionally, he is exploring projects for international development and production, preparing a major limited miniseries for broadcast television, and creating an Alternative/Reality television department. With the evolving business model at The Mark Gordon Company, Nicholas now looks to focus on crafting projects both as a producer and as a studio and has multiple projects set up at major broadcaster networks, cable outlets and digital platforms. Previously, Nicholas was Vice President of Drama Programming at ABC Studios, where he developed new hour-long primetime programming. Before working at the Studio, he was Vice President at ABC Network, where he oversaw all aspects of the Emmy and Golden Globe-winning dramas, “Desperate Housewives,” “Lost”, “Ugly Betty”, and "Brothers & Sisters.” He also oversaw current dramas, “Pushing Daisies”, "Commander in Chief", "The Evidence", "In Justice" and "Invasion.” Prior to that, Nicholas was Director of Alternative Series and Specials for ABC, where he oversaw the development and production of multiple series and specials, including developing and adapting "Dancing with the Stars" for the United States. Nicholas holds a B.A. in Theatrical Studies from Lewis & Clark College, an M.F.A. from Yale School of Drama, and has received further education at the American Conservatory Theatre, University of Detroit (Mercy), and The Athens Institute for Cultural Studies.


Sam Hanson is a Creative Executive at Focus Features, working to develop, produce, and acquire feature films. During his time at the studio, Focus has been gone into production on four movies, and has acquired even more – many of which will be released this fall, including Tom Ford’s NOCTURNAL ANIMALS, Jeff Nichols’ LOVING, and J.A. Bayona’s A MONSTER CALLS. Sam also works on a development slate that includes projects at various stages of their lifecycle – from pitches, to source material like articles and books, to original screenplays. Prior to joining Focus Features, Sam worked at Annapurna Pictures – during which time the company produced David O. Russell’s JOY, Richard Linklater’s EVERYBODY WANTS SOME!, and Conrad Vernon’s SAUSAGE PARTY – in addition to developing a slate of both film and television projects. Prior to his time at Annapurna, Sam worked at HBO – where he worked in Drama Series development on shows including “True Detective,” “Game of Thrones,” “The Knick,” and “True Blood,” as well as a development slate of over 100 projects. Sam is on the board of the Westside Children’s Center, and is graduate of Bowdoin College and Deerfield Academy.


Shannon Flynn is an accomplished, energetic and thriving film and television director. She has directed a wide array of hit shows, including AwesomenessTV’s Betch Sketch, Nick Jr.’s Mutt and Stuff (produced by the legendary Sid and Marty Krofft), TV Land’s Instant Mom. Currently, she is in preproduction for a new show with ABCDigital. After which, Shannon will start production on her first full-length feature film. Other directing credits include, Disney Channel’s Bunk’d, Best Friends Whenever, Jessie, Liv & Maddie and Austin & Ally, Nickelodeon’s Bella and the Bulldogs, The Thundermans, Nicky, Ricky, Dicky and Dawn and The Haunted Hathaways, DisneyXD’s Mighty Med, Hannah Montana, Good Luck Charlie, Marvin Marvin and How to Rock. In addition, she has directed webisodes for Marvin Marvin, industrial videos for PepsiCo, and is the creator/producer of the web comedy series, Voodoo Skidoo. Shannon began her career mentored by director Lee Shallat Chemel on such hit series Gilmore Girls, Bernie Mac and Arrested Development. After founding the award-winning theatre company The Hunger Artists (serving as Artistic Director), Shannon returned to school and received her MFA in Directing from the prestigious Yale School of Drama


Daniel Tibbets, President-GM, El Rey Network: With more than 20 years of entertainment programming and producing experience, Daniel Tibbets serves as President and General Manager for El Rey Network, overseeing day-to-day operations for the genre-busting English language channel targeting the most diverse audience in the history of media. Spearheading the overall growth of El Rey, Tibbets manages digital expansion, content strategy and development, program planning and scheduling, productions, acquisitions, talent relations, ad sales, business affairs and business development. Tibbets most recently served as Chief Content Officer at Machinima where he was responsible for the programming organization, including content strategy and development, program planning and scheduling, production, acquisitions, and business affairs. Prior to Machinima, Tibbets was Senior Vice President Digital Media for Bunim/Murray Productions and led Bunim/Murray’s digital department including developing short-form programming for the web, mobile devices and other online and connected device distribution platforms. Tibbets joined Bunim/Murray after six years serving as Studio Chief at GoTV Networks where he oversaw all programming, development, production, and licensing of video content for mobile and broadband, as well as new distribution models. Tibbets led GoTV Studios to become the largest producer and distributor of original video content accessible to mobile users in streaming and ondemand formats on all U.S. based wireless carriers, mobile operating systems, as well as for online and internationally. Before joining GoTV, Tibbets held the position of Vice President, Production at Twentieth Television, and oversaw FOXLAB, Inc. While at Fox, Tibbets developed a number of successful television programs including the first convergence program to air on broadcast television, “Classmates” with Tibbets is also credited with creating the "mobisode™" including Executive Producing the first two original content mobisodes™ Love and Hate and Sunset Hotel (winner of the Golden Eagle Award for Excellence). Previously, Tibbets served as Vice President, Entertainment for Fireworks Television, where he developed live-action dramas for syndication with Tribune Entertainment and children’s half-hour series’ for Nickelodeon and NBC/Discovery Kids. Tibbets was also responsible for the U.S. sale of the eight-hour miniseries Robocop: Prime Directives to the Sci-Fi Channel as well as the two-hour MOW Stolen Miracle to Lifetime. From his work at Papazian-Hirsch/Rysher Entertainment Tibbets is credited with the development and sale of the HBO series “ROME” and television films A Mother’s Testimony and Determination of Death for Lifetime and Face Value for Court TV. Earlier in his career Tibbets served as a writer and producer on a number of notable television programs and specials including the Emmy-Award winning Streetwise, World Champions of Golf and BuzzTV, and the BBC/PBS mini-series Signs and Wonders starring James Earl Jones. Tibbets has produced and/or contributed to the production and development of other award-winning, made for television series, including: Martha Stewart Living, Bob Vila, Pensacola: Wings of Gold, Psi Factor - Chronicles of the Paranormal, News for Kids, The Extremists, George Michael’s Sports Machine, America’s Most Wanted, Good Day Live, Judge Alex, On-Air with Ryan Seacrest, and many others. Tibbets has a Bachelor of Science degree in Marketing with an emphasis in International Marketing and Business from Arizona State University. Tibbets is Co-Founder of e-publishing company Premier Digital Publishing, orchestrating a successful exit in 2012.


Maya Zuckerman is a multiplatform producer, Culture Hacker and emerging technology aficionado who applies the power of transmedia to world-changing ideas She brings a wealth of experience from different media silos: visual effects, film, production, gaming, startups, product management and brand narrative. She has worked with big feature films and on game cinematics such as "Ghostbusters" and “Star-Trek online” for companies such as Ubisoft, EA, Vivendi and Activision. She has also worked in product development for companies such as the Chopra Center, Harpo Productions and Current projects include: Transmedia SF - An agency and a meetup group exploring where storytelling meets technology in San Francisco. She is the co-founder of the agency . Keyframe-Entertainment - where she is creating a thriving media and business ecosystem for the whole Transformational culture. Lucidity Six Year Mythos project - as a Transmedia Producer SF WEB FESTIVAL - Board of Directors Brave Ventures - A VC media firm out of NYC - she is currently an Expert-In-Residence there HardwareCon - a 2 day conference for Hardware Startups, featuring wearable tech, IoT, robotics, 3d printing, virtual reality and more Em’s Theory - A Sci-Fi book Trilogy, digital animation series, Game, VR and franchise Maya was featured as one of the “women in transmedia” – honoring women pioneering the field in an article written by Liz Nord for PBS/POV website. She is a blogger on Huffington Post as well and has recently completed a series about the New Human Narrative.


Simone Nelson, Director, Marketing & PR, California State University Entertainment Alliance, Moderator: Simone Nelson has developed and produced films, theater productions, festivals, and digital media entertainment start-ups for more than 20 years. She’s worked with, among others, the former head of Disney Studios & Theatricals Peter Schneider; filmmaker/writer Rebecca Miller and actor Daniel Day Lewis; Forensic Films; Film Arts Foundation; the Mill Valley Film Festival/California Film Institute; the Global Film Initiative; San Francisco Opera; The International Festival of Arts & Ideas and London’s famed Royal Court Theatre & Shakespeare’s Globe. More recently she produced the Berlin Film Festival award-winning documentary City of Borders; was a two-term President of Bay Area Women in Film & Media; served as head of distribution & partnerships for Webby Awards founder/filmmaker Tiffany Shlain’s Moxie Institute Film Studio; and as managing director of the inaugural Social Change Film Festival in Bali, Indonesia. Besides her work for CSU, Simone is a producer for Richard Branson’s Virgin Disruptors and a new narrative feature film, The Last Black Man in San Francisco. Simone is also a strategic communications & creative development consultant working at the cross section of entertainment and technology. She is skilled at crafting innovative, engaging & high impact new & traditional media funding, marketing, publicity, & distribution strategies across multiple platforms & channels generating increased presence, audience share & revenue. Simone trained as an actor and has performed in venues all over the U.S. and abroad in musicals, plays and as the lead singer of several bands.  She’s taught producing, acting and directing at The Art Institute of CA–San Francisco sand has trained at New York’s American Academy of Dramatic Arts, The Lee Strasberg Theatre Institute and the British American Drama Academy in London, England.  She graduated from Northwestern University with a B.S. in Theater and has an MFA from Yale University’s Graduate School of Drama.

Wednesday, October 19th, 2016

2:15 PM - 3:30 PM

Track III: Herscher Hall, 3rd Floor, Room 303-304, Live Webcast

Working in the Industry: An In-Depth Discussion with Executives and Creatives from TV, Film and Technology

Shannon Flynn, Television Director, Nickelodeon, The Disney Channel

Maya Zuckerman, Multiplatform Transmedia Producer & Culture Hacker

David Viviano, Chief Economist, SAG-AFTRA

Daniel Tibbets, President and General Manager, Robert Rodriguez's El Rey network

Brandon Lawrence, Television group, CAA

Nicholas Pepper, Head of Television, The Mark Gordon Company

Sam Hanson, Creative Executive, FOCUS FEATURES

Simone Nelson, Director, Marketing & PR, California State University Entertainment Alliance, Moderator


David Viviano is the Chief Economist at SAG-AFTRA (Screen Actors Guild – American Federation of Television & Radio Performers).  In this capacity, David plays a primary role in negotiating and enforcing employment contracts for actors and other performers in television, film, digital media, and commercials.