The Digital Hollywood Experience

The Digital Hollywood Experience

 

Wednesday, October 19th, 2016

2:15 PM - 3:30 PM

Track I: Ahmanson Hall, Live Webcast from this Room

The Future of Brand Partnerships: Message, Technology, Media, Entertainment & Advertising

Steven Haft, SVP Innovation, Time Inc.

Stephen Tompkins, VP/Group Director, Media Tech, DigitasLBi

Jason Jercinovic, Global Head of Marketing Innovation & Global Brand Director, Havas

Brandon Rochon, Managing Chief Creative Officer, Kastner & Partners

Jeff Hurlow, Head of Brand Partnerships, Vimeo

Adam Duritza, Senior Director of Global Partnerships, Video & Distribution, Yahoo

Jen Dennis, EP of Branded Content and VR, RSA Films

Tom Flanagan, Partner, Nut + Bolt, Moderator

 

Adam Duritza, Senior Director of Global Partnerships, Video & Distribution, Yahoo: Adam oversees video and distribution partnerships at Yahoo. Prior to Yahoo, Adam co-founded Spotlight Analytics to advise TV and network studios on digital distribution and marketing strategy. He also managed corporate transformation projects at Marakon Associates. He graduated from Northwestern University with a B.A. in Political Science.

Jeff Hurlow is a creative executive and Head of Vimeo Brand Studio, Vimeo’s in-house studio for creating high-quality branded content for the world’s leading brands. Vimeo Brand Studio’s internal mantra is to “chase ideas, not money." With that in mind, he's worked with top brands to collaborate with the incredibly talented filmmaking community on the Vimeo platform to create some of the most compelling narrative, documentary and experimental short films for brands. His list of credits for Vimeo include original content for Intel, Microsoft, Charles Schwab, Samsung and the Lincoln Motor Company. Having spent over 20 years in entertainment advertising, content creation and design, Jeff has worked for companies such as Napster, Yahoo! and AOL and developed original series with iJustine, Tiffany Shlain, Jonathan Adler and the Sartorialist. A born entrepreneur, he is currently raising a flock of ornery chickens with his daughters.

 

Jen Dennis is Executive Producer of Branded Content and VR at RSA Films. Since joining the industry leading commercial production company in 2014, Jen has led groundbreaking VR projects such as The Martian VR Experience, which won a Cannes Digital Craft Silver Lion and an AICP honor in VR. It’s based on Ridley Scott’s critically acclaimed hit film The Martian, which was nominated for seven Oscars including Best Motion Picture of the Year. The Martian VR Experience is an unprecedented 25-minute immersive entertainment experience directed by Robert Stromberg that enables viewers to navigate the 360-degree landscape of Mars in the very capable spacesuit of stranded astronaut Mark Watney. Jen also executive produced Nike’s first-ever scripted YouTube series, the viral blockbuster “Margot vs Lily,” via Wieden + Kennedy. Winner of a Cannes Gold Entertainment Lion, the eight-episode original series directed by Tricia Brock follows the adventures of two sisters who challenge each other to go beyond their comfort zones with some very creative New Year’s resolutions.  Jen brings over 20 years global production experience to RSA. She began her career in her native New York as an agency producer at Messner Vetere Berger McNamee Schmetter (now RSCG) before moving to California. There she embarked upon a prolific 15-year freelance career that included many years in a fixed role with Wieden + Kennedy, producing all the Asia-Pac Nike business and eventually Nike Global work through the Portland office. The work took her around the world collaborating closely with celebrated athletes and icons such as LeBron James, Tiger Woods, Serena Williams, Roger Federer, Rick Ross, Samuel L. Jackson, Kobe Bryant, Spike Lee and many others. And many of those commercials garnered the industry’s top honors at Cannes, AICP and the One Show awards. In addition to her long relationship with Wieden + Kennedy, Jen worked at other top shops such as Crispin Porter & Bogusky, 72andSunny, 180 and GSD&M, as well as on the production side as a line producer and executive producer. In 2013, Jen was tapped to partner with the ECD of Samsung’s global business to open a boutique division of Leo Burnett in Los Angeles where she acted as SVP, creative content production. In that role she culled together her expertise in traditional advertising, brokering strategic partnerships with celebrities and brands, and developing innovative campaigns utilizing emerging technologies. Jen lives in West Hollywood and when she’s not knee deep in projects as a creative producer, she spends her time walking Georgie Girl, her rescue dog, in Runyon Canyon.

 

Jason Jercinovic, Global Head of Marketing Innovation & Global Brand Director, Havas: Jason' s a veteran digital marketer with a diverse career in advertising and marketing. Jason has been involved in marketing on a variety of levels: from agency to client, spend to buy, as well as from startup to established global engagements. Jason's career has spanned the development of the Internet as a premiere marketing tool. With an energetic obsession in all things digital, Jason has most recently focused on successfully applying social and mobile trends to brand engagement, his work running the gamut from global marketer (Nike) to media super star (Taylor Swift and Justin Bieber). Earlier in his career Jason headed up Havas Worldwide Digital in Australia, working on Global accounts (Intel & Dell) as well as helping to establish success with local clients (Sony Australia, Northern Territory Tourism Commission, Tourism Australia). Also while living in Australia, Jason ran the Asia Pacific-based mobile connectivity and integrated marketing services provider Communicator, funded by Australia's leading private equity/VC firm Allen and Buckridge (A-B.com.au). Prior to re-joining Havas Worldwide Digital in 2011 as the President of Havas Worldwide Digital, Jason was running the Nike Global Brand business at R/GA. Jason currently manages the Global Social Agency of Record business for IBM at Havas Worldwide. Jason is also active in preaching the Digital word to the next generation as a regular on the speaking circuit.

 

Steven Haft is currently SVP Innovation at Time Inc., largest publisher in the U.S. and U.K, owner of such iconic brands as TIME, PEOPLE, Sports Illustrated and Fortune Magazines. Prior to joining Time, Haft built Indyworks, a media consultancy, where over the past decade he established himself as a thought leader on the impact of emerging technology on media for over 20 clients including Comcast Cable, Edelman Worldwide and Burson-Marstellar. In 2000, Steven Haft launched his digital career at AOL, rising to the role of Chief Strategy Officer of AOL’s $1.2 billion Interactive Marketing Group. Haft returned to AOL in 2012-13 as Senior Strategic Advisor. For two decades prior, Haft produced films and television which garnered 8 Academy Award nominations; BAFTAs and, for television, 8 Emmy nominations and the Peabody Award. Notable works include DEAD POETS SOCIETY, EMMA, PIRATES OF SILICON VALLEY, HOCUS POCUS and MADtv. Steven Haft is an elected Member of the Motion Picture Academy and Trustee (Emeritus) of Robert Redford’s Sundance Institute and the PGA (East). Mayors Bloomberg & DeBlasio appointed Haft to the Board of the Brooklyn Navy Yard Corporation, home to Steiner Studios. Steven Haft is a member of The Bar of the U. S. Supreme Court.

 

Brandon Rochon, Managing Chief Creative Officer, Kastner & Partners: Brandon Rochon (Managing Chief Creative Officer) – Has spent his entire career trying to find an interesting way to not make advertising, but build brands that are some of the most loved brands in culture. Although new to the Kastner & Partners crew, he started his career on the hard streets of Madison Ave. where he worked on Hennessy, Lugz Shoes, and Sapporo Beer. With a few years in the NYC under his Jordan’s, he decided to move to Europe where he joined the award winning TBWA/Paris and worked on brands like Absolut Vodka, McDonalds, PlayStation, Heineken and Nissan. After 5 years at TBWA/Paris he decided to take on another challenge in the most romantic city in the world and moved to Ogilvy Paris, there he became the Global Creative Director of Coke Zero, while working on other brands such as Louis Vuitton and Perrier. The red white and blue was calling him back and after 7 years in Paris Brandon came back to the US of A to Leo Burnett where he has spent the last three years as the SVP, Global Creative Director of Samsung Electronics, helping usher the brand into the pop-cultural icon it has become to date. Brandon has won every major award in the industry on both continents and is one of the world’s youngest and freshest CCO’s in the business, but when you meet him you will realize he is just a kid with a big heart.

 

Tom Flanagan, Partner, Nut + Bolt. As a co-founder and partner of Nut + Bolt, Tom is responsible for driving content strategies and creative services for global brands and entertainment companies. As a former EVP for Leo Burnett, Tom launched the company's NYC office and helped lead the company's entertainment marketing and content creation efforts. As a marketer, Tom has extensive experience in the sports, music and film industries. He has also launched digital divisions of global companies, and created start-ups focused on video production  and technology consulting. In Asia, Tom has worked closely with industry leading entertainment companies in China and Japan. His co-workers have helped him win many awards, including a Gold Cannes Lion and Gold Clio for Branded Content. He is proud to be a board member for the Love Hope Strength Foundation. www.ntblt.com