The Digital Hollywood Experience

The Digital Hollywood Experience

PDF - 2016 May Agenda - Click Here


Tuesday, May 3rd, 2016

Artists in Hollywood - Actors - Writers - Performers - Directors – Producers

3:45 PM - 5:00 PM: Guerin B, in Herscher Hall

Track IV:

The TV/Film/Video - Developing Strategies and Partnerships - Developing Hollywood Content as Brand and Franchise

Scott Weintrob, Director, Top Gear (TV Series), Commercials for Audi, Ford

Brandon Schultz, President, Street Legends Ink

Basil Shadid, Executive Producer of Video, Rational Interaction

John Reding, VP of Business Development, Vin Di Bona Productions

Saul Goldberg, Vice President, Head of Unscripted Television, Covert Media

John Attanasio, Co-Founder, Feldspar Ventures

Kimberly King-Burns, Partner, convergenz/solutions, Moderator


John Reding, VP of Business Development, Vin Di Bona Productions: As VP of Business Development and Operations for Vin Di Bona Productions, John executes strategic deals across media and technology partners for ABC's “America's Funniest Home Videos,” including deal pipeline creation, prioritization and management and business model creation and implementation. His operations responsibilities include leading the social media, online video production and YouTube programming teams. A specialist in piloting innovative entertainment partnerships, John was Co-EP of

 “CuteWinFail,” starring Toby Turner, which consisted of 100 episodes on YouTube with 202+ million views. John began his career at one of Hollywood's most prestigious talent firms - the William Morris Agency (now William Morris Endeavor). Reding was promoted to an executive role and was responsible for Agency-wide new client pitches, business development, research and industry intelligence that collectively helped differentiate company services. John worked directly with Oscar, Emmy and Grammy Award winners seeking to expand their businesses including: Mo'Nique, Hulk Hogan, Serena Williams, Michele Wie, Blue Collar Comedy, Wayans Brothers, JJ Abrams, Steve Oedekerk, Kevin Spacey, Garth Brooks and Courtney Cox, among many others. He has directly helped corporate clients with branded entertainment programs such as Anheuser-Busch, Mandalay Resort Group, Harrah's Entertainment, SK Telecom, General Motors and the NFL. A California native, he received a B.A. in International Relations from Stanford University and resides in Los Angeles.


Basil Shadid, Executive Producer of Video at Rational Interaction: Basil Shadid is an award-winning Producer whose documentary and narrative film credits include Academy Award nominated and Emmy winning films. He recently received the prestigious Gucci Tribeca and MacArthur Foundation grants for his documentary produced with Danny Glover “Angels Are Made of Light.” Basil loves to create entertaining content that engages audiences and drives brand awareness. Live@Sundance is a recent example. This daily one-hour episodic series provided the official voice of the 2014 Sundance Film Festival. Through the show, Basil and his team created 8 hours of live programming and 93 field segments in 10 days. It was the first time that the Sundance Institute delivered content on this scale during its flagship festival. Basil also believes in the power of story. To develop that craft, he created a series of writing prompts that eventually became the book 'Screenwriter's Toolkit: 101 Writing Exercises’. Previous projects have taken him through Asia, the Middle East, Europe, North America, and South America. Basil holds an MA in Mental Health Counseling and a propensity for adventure. Wait until you hear the stories.


Saul Goldberg, Vice President, Head of Unscripted Television, Covert Media: Saul Goldberg is a media executive and producer. After training at William Morris Endeavor he moved to Electus in 2012 to work alongside founder Ben Silverman. As a Creative Executive there he developed, packaged, pitched and sold a variety of concepts for television and digital distribution, including projects for NBC, CW, truTV, Discovery, MTV and Sundance. He pioneered the growth of the company’s core scripted and non-scripted businesses and cultivated key relationships with talent, network, brand and other industry partners. He served as a Producer on Fameless, David Spade’s prank show on truTV, which he developed and sold. In October 2015, Goldberg launched the TV division of Covert Media (formerly QED International) and is working across a wide range of projects for linear TV and digital distribution. Current projects include ROAD TO JUSTICE, a true crime anthology series to be executive produced and hosted by Dean Strang from “Making a Murderer”; a Latina-focused docuseries with social media star Lauren Giraldo; and an upcoming children’s animated series. Born and raised in London, he studied at McGill University and at New York University’s Tisch School of the Arts. He currently resides in Los Angeles.


Brandon Schultz --  President Street Legends Ink: With an emphasis on hip-hop/global youth culture and music themed content, Brandon's clients  include Disney, Nestle, TBWA/Chiat-Day, Nike, Cartoon Network, Jive Records, Paramount, and New Line Cinema among others. Brandon wrote and produced “BLOOD THIRSTY” an animated short featured on New Line Cinema’s “BLADE TRINITY” soundtrack, wrote a 1-shot comic book for Marvel comics and Atlantic records, and co-wrote and developed the breakthrough award-winning comic book “BLOKHEDZ” created by the illustrating twin brothers, Mark and Mike Davis. With BLOKHEDZ as the flagship, Brandon co-founded Street Legends Ink, a toy production, comic book producer.   As president of Street Legends Ink, he brokered licensing and sponsorship deals with several major brands including Adidas, Gatorade, Image comics, Def Jam, Carhartt clothing, and Simon & Schuster among others. In addition to this work, enjoys the opportunities he’s had creating programs for high school youth, acting as a jurist for Pan African Film-Fest and speaking on writing for animation, hip hop and comics, and Black masculinity in fiction, at USC School Of Cinema/TV, and Brown University. Brandon is currently hosting the podcast "On Some Hip Hop Sh!t" with Meltdown Comics which was recently identified by Apple as  one of the "New and Noteworthy" podcasts on the itunes store. In addition, Brandon is consulting on the reboot of the classic Hip Hop film Krush Groove with Warner Bros and Blitz entertainment,  and developing the BLOKHEDZ animated series he produced and co-wrote for Cartoon Network.


John Attanasio, Co-Founder, Feldspar Ventures: John is Co-Founder of Feldspar Ventures which is an incubator studio that produces entertainment franchises.  Prior to launching Feldspar, he was Vice President of Global Marketing & Innovation at Warner Bros. where he and his team developed and executed product strategies and brand campaigns for franchise properties including Harry Potter, Lego, The Dark Knight and The Hobbit. He has designed and launched multiple digital media transformation initiatives including the Innovation Incubator (i2) at Warner Bros. and was an advisor for several Media Camp start-ups as part of the company’s tech accelerator.  John has done extensive work in the digital content space and has digital distribution expertise in both mature and emerging markets.  He also supports the advancement of creativity and commerce through advisory roles with several media industry accelerators and business programs. John has successfully led marketing, business development and innovation teams at Warner Bros., DreamWorks, Nabisco and E&J Gallo.  He received a BA from Loyola Marymount University and an MBA from the USC Marshall School of Business.


Kimberly King-Burns, Partner, convergenz/solutions, Moderator: King-Burns is a managing partner with NetworkBahamas, EnergyCaribe and EnergyBahamas, technology collaborative advisories to the public/private sector throughout the Bahamas and Caribbean; serves as EB-5 business development strategist on a variety of projects around the USA with active investor networks in South America, China and the Middle East; assists major companies and government relations team with their targeted ethnic social media outreach to the African-American, Caribbean, Spanish and Asian markets; worked as chief operating officer and president of Greenbridge Capital's digital media, alternative energy/green technology consulting groups in Los Angeles; was active on the community advisory board of KCET Channel 28 Los Angeles (PBS); and founded The Briland Modem Fund, a community development foundation serving the Out Islands of the Bahamas. King-Burns was raised on Harbour Island, Bahamas, and studied English literature at Salem College in Winston-Salem NC.  Kimberly was recently selected to serve on the 23rd Annual Screen Actors Guild awards nominating committee, one of 1,200 members nationwide.