The Digital Hollywood Experience

The Digital Hollywood Experience

PDF - 2016 May Agenda - Click Here


JR Griffin is the Vice President of Digital Marketing & Business Development at FremantleMedia North America (FMNA).  In this role, he is responsible for digital integrations for hit FMNA shows such as American Idol and America's Got Talent.  JR is a publishing and digital media executive with over a decade of new media and web content development, programming and management experience. Whether it be through stimulating viewer engagement, creating innovative digital content, or forming groundbreaking partnerships, JR has been a leader in amplifying FMNA’s social TV presence, and finding unique ways for the company’s formats to evolve. His work on American Idol has produced multiple worldwide firsts, including the debut of Google Search Voting and partnering with Facebook to show real-time voting trends. JR has also been instrumental in creating live-stream programs for American Idol, America's Got Talent and The X Factor that engaged audiences online, and complemented the show's on-air broadcasts. For the upcoming season of America’s Got Talent, JR created a partnership with YouNow to launch another worldwide first by creating live-streaming auditions to connect YouNow's talented community with the show's producers. Prior to joining FMNA, JR created and ran the New Media Programming division of NBCUniversal for their E!, Style and G4 networks.  In this role, he oversaw the creation of all video content for each of the networks’ sites and mobile applications, as well as their video syndication businesses, which included signature Academy Awards, Golden Globes and Grammy Awards coverage.


Maria Weaver is SVP and head of sales of Interactive One (iOne), the fastest growing and definitive digital platform for African American and Millennial audiences.  She is responsible for leading iOne's aggressive national growth strategy, having been an integral member of the leadership team that launched the company in 2008 and helping it grow its annual revenue from zero to $25 million, with 2014 being its most profitable year.  She was promoted in 2015 from SVP, East Coast sales and marketing, of a digital network that collectively reaches 29.4 million unique monthly visitors (as of January 2015; up 138 percent from the prior year), with 12 million collective social media followers, and a mostly unduplicated audience that engages with iOne content twice as long as its competitors.  Weaver began working with iOne in a marketing role, after working in traditional marketing at HBO and Showtime, and has successfully become a force in digital marketing.  This includes a strong emphasis on branded content ideation, creation and sales, for clients including Honda, Ford, Nissan, Covergirl, HBO, WeTV, Walmart, P&G and many others.  In addition to leading East Coast - and now National - sales and integrated marketing, she has led all public relations, pro-social initiatives, diversity partnerships, consumer, trade and sales marketing for the company. She has helped define iOne's creative vision, including the launches of several leading online destinations targeting African Americans, Latinos and Millennials.  The company's 80+ online and mobile brands, which primarily focus on social networking, entertainment, music and news, include GlobalGrind (Millennials), HelloBeautiful (Women), News One (Affluent), TheUrbanDaily (Men) and Vida Today (Latino), as well as social networking sites such as BlackPlanet, BlackPlanet RADIO and MiGente. Prior to joining iOne, Weaver was one of the co-founders of Triple Threat Films, which financed and produced films such as, Dirty Laundry and Through The Fire: The Sebastian Telfair Story. Before her film endeavors, she was director of brand development and subscriber marketing at HBO, where she developed and managed the implementation of marketing strategies targeting African American, Latino, 18-24, and LGBT audiences, as well as acquisition marketing for Direct TV. Weaver also worked for Showtime Networks in the marketing department and prior to Showtime she served on the executive management team of Global Telecom Solutions which as the vice president of marketing was instrumental in the company's rapid growth, public offering and sale. She began her career at Rainbow Advertising where she held positions in sales, marketing and design. Weaver has also been recognized for her work and as a leading female African American executive in the industry.  This includes multiple Telly and CTAM Mark Awards, the NAMIC Award of Excellence for African American Brand Advertising Campaign and more.  She also participates in a number of non-profit, community and industry organizations, including as a founding member of the Council of Urban Professionals (CUP), as a member of The Links, Inc. - Greater Hudson Valley Chapter and the Jack & Jill of America - Westchester Chapter.  Additionally, she served on the New York Board of Stand Up for Kids and a mentor for iMentor. She received her Bachelor of Arts from Pace University and a Master of Professional Studies in Design Management from Pratt Institute. Maria lives in Westchester and is a proud mother of two daughters.


Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with several awards including, the SmartCEO Brava Award, Cynopsis Media Top Women in Digital Award, Direct Marketing News and Multichannel News 40 Under 40, L’Oréal Women in Digital Next Generation Award, and by Advertising Age as a 2015 Media Maven and 2016 40 Under 40. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service. Tania is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women.'


Ty Jones is Senior Director of Celebrity Talent Management at WhoSay, the leading celebrity and influencer content marketing company. At WhoSay, Jones assists clients with their day-to-day publishing and promotion of digital content, and is also responsible for new talent acquisitions for the WhoSay platform. Prior to joining WhoSay in 2011, Jones was a Coordinator in the Broadcasting & Coaches division at Creative Artists Agency, and also worked in CAA's Music and Football departments. Jones holds a Bachelor's degree in Marketing with an emphasis in Sports & Entertainment Marketing from Kansas State University. Jones currently resides in Los Angeles, California.


Marc Karzen, CEO, RelishMIX: Relish founder/CEO Marc Karzen has been an entertainment-technology-innovator for nearly 20 years. From the Digital production revolution in 1993 (Apple, Radius, Adobe)  to the Dotcom Web Video Revolution in 2000 (Apple Quicktime Networks, Akamai, YouTube) and now, the Social TV Revolution (Social Networks for TV shows on Vh1, ABC, Discovery, MSNBC, TLC, OWN, Animal Planet and more). - Karzen worked in NYC at NBC for SATURDAY NIGHT LIVE and LATE NIGHT WITH DAVID LETTERMAN for 10 years where he shot and designed award winning on-air graphics and bumpers. - On Madison Avenue, Karzen was art director at Grey Entertainment & Media (ABC ENTERTAINMENT, RADIO CITY MUSIC HALL). - In Los Angeles, Karzen owned and ran Qstudios, the first ever full-service creative, design, animation, production, music, one-stop shop in Hollywood producing commercials, promos and TV main titles for ABC, CBS, FOX, PARAMOUNT, COLUMBIA TV, WARNER BROS TV, DISNEY, UPN, MTV, E!, LA CELLULAR and AMC. - Karzen co-founded SADDLETUDE, the online network for equestrian sport, the first international sports channel on APPLE'S Quicktime Network. SADDLETUDE became the world leader in the niche. - Karzen created and produced STRINGERS:LA, the the high-octaine docu-drama series about freelance news chasers with ABC MEDIA and 44 BLUE PRODUCTIONS on truTV. - Karzen's work was nominated for an Emmy; LETTERMAN/NBC Graphic Design and Title Sequences, Contributed to 5 Emmy Awards & 31 Nominations for LETTERMAN/NBC plus Broadcast Designers Association Gold, Cannes International Advertising Festival, Chicago Film Festival, Art Directors Club of NY, Telly Awards, NY International Film & Television Awards and the Promax Awards.


Tuesday, May 3rd, 2016

3:45 PM - 5:00 PM

Track II: Haas Conference Center - Room 171

Social Content, Viral Campaigns & Advertising - Driving Brand Awareness, Boosting Campaign ROI and Direct Response Initiatives

JR Griffin, Vice President, Digital Marketing & Business Development, FremantleMedia North America

Adam Wilensky, Executive Director, Marketing, Fox Digital Entertainment

Andrew Solmssen, Managing Director, POSSIBLE, Los Angeles

Ty Jones, Senior Director of Celebrity Talent Management, WhoSay

Tania Yuki, CEO, Shareablee

Maria Weaver, SVP and head of sales of Interactive One (iOne), Radio One/TV One

Marc Karzen, CEO, RelishMIX, Moderator


Andrew Solmssen, Managing Director, POSSIBLE, LOS ANGELES:  As managing director of POSSIBLE’s Los Angeles office, Andrew leads the office's client teams and determines best practices for engagement management. He is a frequent speaker at industry events such as Digital Hollywood and CES, and is regularly quoted by business and trade media on the topics of digital advertising and technology innovation.