The Digital Hollywood Experience

The Digital Hollywood Experience

 

Josh Entman oversees all original content initiatives for Jukin Media, including the global development, production, and distribution of formatted series across TV and digital. Prior to Jukin, Josh spent seven years as a media sales director on the West Coast. Josh has a Bachelor of Arts in Journalism and Mass Communication from The University of Iowa.

 

Rebecca Donohue, Director of Digital Content & Social Media, Vin Di Bona Productions (VDBP): producers of “America's Funniest Home Videos,” the longest-running, primetime entertainment show in the history of the ABC network, also known as “AFV.” Rebecca oversees the AFV Digital team in the production of all digital content across online platforms including Donohue produces, conceptualizes and executes innovative campaigns to expand AFV's fan base in the digital space. In addition to AFV, she works hand in hand with AFV's syndication partnerships and with the brand managers for Petsami, VDBP's pet-centric YouTube channel. Under Donohue's oversight and with the help of her dedicated team, AFV's digital footprint has experienced healthy growth with significant increase across all social media platforms. Prior to her work with AFV Digital, Rebecca wrote original concepts and copy for Maker Studios, E!'s “Fashion Police” with Joan Rivers, LA Times Web Marketing among other  properties. Rebecca is also a seasoned stand-up comedian who has performed in 30 out of the 50 states, as well as abroad with Navy Entertainment. She has appeared on “Tough Crowd with Colin Quinn,” Comedy Central's “Premium Blend,” Logo's “One Night Stand Up” and a handful of Vh1's “Best Break ups,” “Awesome 90s,” “Worst Everything” type shows.

 

Mike Pusateri is the Founder and CEO of Bent Pixels, a global media company serving creators and brands.  As a leading multi-channel network (MCN) with over 24,000 creators and one billion monthly views, Bent Pixels specializes in comedy, gaming, and mixed martial arts content.  The Bent Pixels roster of creators includes Kevin Hart and Joe Rogan.  On the brand side, Bent Pixels provides digital rights management, audience development, and influencer marketing services. Current and former brand services and copyright protection clients include FUNimation, RLJ Entertainment, WellGoUSA, Petco, College Humor, Live Nation, MNet, and many others. Prior to entering the online video space, Mike had a nearly 20-year career in the health care technology sector and, later, in mobile application development. Mobile application projects led to opportunities in the burgeoning YouTube space in the late 2000s.  Mike founded Bent Pixels in 2009, and the company has been bootstrapped and profitable since its first year.  Born and raised in Silicon Valley, Mike is a lifelong entrepreneur who has held diverse roles spanning sales, marketing, and management. He now lives with his wife and two children in Solana Beach, CA, and divides his work schedule among Bent Pixels' offices in Los Angeles and Las Vegas.

 

Rebecca Donohue, Director of Digital Content & Social Media, Vin Di Bona Productions (VDBP): producers of “America's Funniest Home Videos,” the longest-running, primetime entertainment show in the history of the ABC network, also known as “AFV.” Rebecca oversees the AFV Digital team in the production of all digital content across online platforms including Donohue produces, conceptualizes and executes innovative campaigns to expand AFV's fan base in the digital space. In addition to AFV, she works hand in hand with AFV's syndication partnerships and with the brand managers for Petsami, VDBP's pet-centric YouTube channel. Under Donohue's oversight and with the help of her dedicated team, AFV's digital footprint has experienced healthy growth with significant increase across all social media platforms. Prior to her work with AFV Digital, Rebecca wrote original concepts and copy for Maker Studios, E!'s “Fashion Police” with Joan Rivers, LA Times Web Marketing among other  properties. Rebecca is also a seasoned stand-up comedian who has performed in 30 out of the 50 states, as well as abroad with Navy Entertainment. She has appeared on “Tough Crowd with Colin Quinn,” Comedy Central's “Premium Blend,” Logo's “One Night Stand Up” and a handful of Vh1's “Best Break ups,” “Awesome 90s,” “Worst Everything” type shows.

 

Ryan Detert, CEO, Influential: As an innovator and leader in the digital media space, Ryan Detert has advised, invested, and built companies that revenue in the tens of millions. As CEO of Influential, a patent-pending Mobile First Influencer Platform, Detert has brought top influencers, brands, press, and financing to his venture-backed company, which has offices in Beverly Hills, NYC, and Las Vegas. Starting as an influencer himself, he amassed millions of followers on accounts like @Travel, @FashionAndStyle, and @Automotive, to create verticals that agencies and brands needed. Detert has brought over 7,000 of the most engaged social media influencers onto the Influential platform, and used third-party data and technology to turn the wild west of social into an agency-friendly media buy across Instagram, Twitter, Facebook, Snapchat, YouTube, and Vine. In early 2016, Influential partnered with IBM Watson to launch a technology platform that provides a cognitive service that extracts and analyzes a spectrum of personality attributes (Big 5, Values, and Needs), to help discover actionable insights about people, and in turn, guides end users to highly personalized interactions. Through natural language processing and machine learning, the platform can reveal insights from large amounts of unstructured data. Through Influential, Detert has led campaigns for top advertising agencies and holding companies including Dentsu, Interpublic, Omnicom, Publicis and WPP, for global brands like Sony Pictures, Nestle, Coca Cola, Kia Motors, General Mills, Unilever, and even The United Nations. He has also been featured in publications like Forbes, Inc., Adweek, Venture Beat, Wall Street Journal and has appeared on broadcast TV shows Entertainment Tonight, HLN’s The Daily Share, and Good Morning Britain.

 

Rich Sutton, Chief Revenue Officer, North America, Trusted Media Brands, Inc.: Rich Sutton has over 30 years of experience in management, marketing, start-ups, turnarounds and working to grow world-class brands. He is the author of Best Practices in Branded Entertainment for the Association of National Advertisers. His work with leading brands has been recognized by Ad Age, Forbes, AAAA, Adweek, and many industry publications. Previously, Rich served as Chief Revenue Officer for The Daily Mail and held leadership roles in digital media management, sales, and marketing at CBS, WebMd, and Warner Bros. Entertainment. He is a past Board Member of The Daily Mail US, Spectrum DNA, and Friskit.

 

 

 

Tuesday, October 18th, 2016

1:00 PM - 2:15 PM

Track I: Herscher Hall, 3rd Floor, Room 303-304: Live Webcast

The Power of YouTube: Unlocking the Power of Brands, Programming, and Monetization

YouTube has officially evolved from being a massive repository of extraordinary video content to a massive repository of content channels. These channels bring viewers millions of hours of global video production and spontaneity. YouTube is re-writing the future of television.

Rebecca Donohue, Director of Digital Content & Social Media, Vin Di Bona Productions

Rich Sutton, Chief Revenue Officer, North America, Trusted Media Brands

Josh Entman, Cofounder and Chief Development Officer, Jukin Media

Mike Pusateri, Founder/CEO, Bent Pixels

Ryan Detert, CEO, Influential

Jeffrey Thompson, Media & Entertainment, IBM Global Business Services, Moderator