The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, October 18th, 2016

4:00 PM - 5:00 PM, The Advertising VR-AR-Workshop, Herscher Hall, 202

360 Video and VR/AR - Content and Advertising - A Cross Platform Experience

Joergen Geerds, CEO, Koncept VR

Jess Engel, Director of Original Content, Within (Vrse)

David Birnbaum, Design Director, Immersion Corporation

Kevin Shuster, Executive Producer, Team One

Camie Baker, Director of Branded Content Partnerships, GET Creative studio, USA TODAY NETWORK

Daniel Oberlerchner, Director of Content Operations, Deluxe VR

Alejandro Dinsmore, CEO, EEVO, Moderator


Joergen Geerds, CEO and Creative Director, Koncept VR: Joergen Geerds began as an award-winning creative in the 1990s, working at advertising agencies like Ogilvy & Mather, Saatchi & Saatchi, & Wunderman. Later, he turned his passion for photography into a career as a fine art panoramic photographer and took leadership roles in groups like the IVRPA and the 360° VR Professionals Facebook group (6,300+ members). In 2011, he invented the first fully

-spherical 360° VR camera system, enabling VR filmmakers to create a viable commercial industry. Combining a highly creative approach with superior technical acumen, he creates breathtaking cinematic 360° VR films. His creative process identifies VR-specific narrative needs - simultaneously discovering unique vantage points and designing custom solutions for each project. Self-described as a “maker of stuff,” Mr. Geerds prefers to get his hands dirty, iterating solutions until they meet rigorous, professional standards.


Chad Woods, Immersive Reality Designer, Team One: Chad Woods pushes the worlds of virtual reality, mixed reality, and augmented reality forward at Team One as the resident VR expert. He designs and develops these cutting-edge experiences, taking elements from game, human-centric, and experiential design as he merges art and technology for clients including Lexus and The Ritz-Carlton. Woods is a 2014 graduate of the VCU Brandcenter’s User Experience track. He went on to found the Creative Technology lab at Publicis Seattle where he worked on creative tech for brands like American Girl, T-Mobile, and Scalage while still finding time to help write Super Bowl commercials. While at Team One, Woods founded the VR Lab. This hotbed of futuristic experience educates both client and coworkers while creating enthralling experiences with the custom, hand-built super computer that powers the lab. His most recent creation, a room-scale configurator experience for Lexus, was unveiled recently at the Pebble Beach Concours D’Elegance.


Jess Engel is a VR Producer and Executive. She recently joined Within as Director of Original Content. There she works alongside Chris Milk and Aaron Koblin to create extraordinary story-driven experiences in virtual reality.  Previously she was the Executive Producer at Virtualize in New York. Recent projects include Fistful of Stars, a multimedia VR space experience about the Hubble Telescope (BRIC! Celebrate Brooklyn Festival); Giant, an immersive VR narrative experience (2016 Sundance Film Festival); Flash of Color, a conceptual VR hypnosis piece (2015 Chart Art Fair, 2015 MUTEK); and Unstitched, a VR fashion video (SXSW 2016). Previously, she was the Creative Executive at Electric City Entertainment in Los Angeles. There she worked on critically acclaimed films such as Matt Ross’s CAPTAIN FANTASTIC and Derek Cianfrance’s THE PLACE BEYOND THE PINES. Jess is a 2016 Sundance New Frontier Fellow.


Camie Baker is the Director of Branded Content Partnerships for the GET Creative studio at USA TODAY NETWORK and has more than 15 years of experience in media and the digital media space. She is responsible for connecting advertisers and brands with unique opportunities to engage with their audience at the local and national level through premium content experiences across all mediums including virtual reality. Prior to joining USA TODAY NETWORK, she previously served as West Coast Sales Director for Gawker Media where she oversaw eight west coast properties and tripled revenue in the territory under her leadership. She has also held sales positions at Wired Magazine and Clear Channel Radio. She has a journalism degree from the University of Nevada-Reno.


David Birnbaum, Design Director at Immersion Corporation, leads a team responsible for developing the tactile aesthetics of emerging technologies. Most recently he’s been focused on bringing the sense of touch to mobile video and ads. Driven by a desire to tell stories with the sense of touch and to bring emotion and realism to digital experiences, David has been creating haptic experiences for over 10 years, in which time he’s been named as an inventor on over 70 patents in the fields of user experience, wearables, gaming, medical devices, mobile communication, and rich interactive media. He holds a B.S. in Music Industry from USC and a M.A. in Music Technology from McGill University.


Daniel Oberlerchner, Director of Content Operations, Deluxe VR: As Director of Content Operations for Deluxe VR, Daniel guides clients through all aspects of content creation in this new medium. His background blends deep immersion in VR with VFX pipeline expertise, production operations and brand management. He joined Deluxe’s Company 3 in 2012 as Executive Producer of content for games-related productions before shifting his primary focus to VR with the launch of Deluxe VR. Prior to joining Deluxe, Daniel worked at games publisher Deep Silver as International Brand Manager for top titles.