The Digital Hollywood Experience

The Digital Hollywood Experience

 

Liz Stahl, Senior Director, Social Media, Deep Focus LA: Liz Stahl heads up our social media team managing a diverse team of social strategists and managers. Prior to joining Trailer Park, Liz assumed a variety of leadership roles in social across music, games and live events, most notably heading up social for Disney Interactive Games during the launch of the billion dollar franchise, Disney Infinity, as well as leading the Beats Music social team through the 2014 Apple acquisition.

 

Andrew Solmssen, Managing Director, POSSIBLE, LOS ANGELES:  As managing director of POSSIBLE’s Los Angeles office, Andrew leads the office's client teams and determines best practices for engagement management. He is a frequent speaker at industry events such as Digital Hollywood and CES, and is regularly quoted by business and trade media on the topics of digital advertising and technology innovation.

 

Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with several awards including, the SmartCEO Brava Award, Cynopsis Media Top Women in Digital Award, Direct Marketing News and Multichannel News 40 Under 40, L’Oréal Women in Digital Next Generation Award, and by Advertising Age as a 2015 Media Maven and 2016 40 Under 40. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service. Tania is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women.'

 

Kirstin Benson is the Editorial Director of INSTANT — People and Entertainment Weekly’s video-only, mobile-first outlet dedicated to the world of digital stars. Having worked as a digital content creator as well as in front of the camera, Kirstin brings with her a unique perspective on the entertainment, pop culture, and tech worlds. Prior to joining TIME Inc., Kirstin was the Editor in Chief of WhoSay, where she oversaw content, social media, and partnerships. While there, she worked closely with talent such as Caitlyn Jenner, Reba McEntire, Piper Perabo, Jenna Elfman, Anson Mount, and more to amplify their messages and syndicate their op-eds across outlets like ABC News, People, Time, and others. No stranger to startups, she served as the Director of Entertainment and Engagement at ConnecTV and was an instrumental member in launching Bonnie Fuller’s digital venture, HollywoodLife.com, at Penske Media Corporation. In addition to contributing to Parade Magazine and E! Online, Kirstin has produced the Primetime Emmys’ Backstage Live! show for the past four years and is a member of the Primetime Emmy Awards Digital Committee.

 

Ty Jones is Senior Director of Celebrity Talent Management at WhoSay, the leading celebrity and influencer content marketing company. At WhoSay, Jones assists clients with their day-to-day publishing and promotion of digital content, and is also responsible for new talent acquisitions for the WhoSay platform. Prior to joining WhoSay in 2011, Jones was a Coordinator in the Broadcasting & Coaches division at Creative Artists Agency, and also worked in CAA's Music and Football departments. Jones holds a Bachelor's degree in Marketing with an emphasis in Sports & Entertainment Marketing from Kansas State University. Jones currently resides in Los Angeles, California.

 

Michael Gaston is the Chief Executive Officer of Cut, a leading creator of native digital video content for distribution via YouTube, Facebook, and other publishers. He has been instrumental in producing the most innovative and spreadable videos for a digital‐first audience. Prior to Cut, Gaston was the Creative Director for Super Frog Saves Tokyo (SFST), a video production studio based in Seattle. He was in charge of exploring emerging video models and methods of viral storytelling to advance principles of predictive virality. He previously served as a Senior Video Producer at Stripes39 and Video Production Manager for CBS Radio Seattle. His work has been featured in everything from The Wall Street Journal to TMZ, and his most recent projects include "The Primary Instinct," a feature length concert film distributed by FilmBuff starring Stephen Tobolowsky, and the "100 Years of Beauty" series which was featured at TED. Gaston has also worked in contracts, logistics, and supply chain management as a Buyer for Boeing’s Major Structures department, and as the director for Rogue Scholar, a not‐for‐profit think tank he co‐founded in 2010. Gaston graduated from the University of Washington with a his Bachelor's degree in English and currently resides in the greater Seattle area.

 

Jason Molina, Director, Engagement Planning and Strategy, Fullscreen: With over 11 years of experience, Molina has spearheaded marketing efforts for brands such as adidas, Hyundai, Belkin, and AT&T with innovative media partners like ESPN, Snapchat, and Spotify. At Fullscreen Brandworks, Molina leads engagement planning and strategy, ensuring that paid and organic efforts optimally reach audiences and are measured holistically.  Most recently, he played an integral role in bringing AT&T's Hello Lab to market, as well as the fourth season of the highly successful AT&T web series, @SummerBreak.

 

Marc Karzen, CEO, RelishMIX: Relish founder/CEO Marc Karzen has been an entertainment-technology-innovator for nearly 20 years. From the Digital production revolution in 1993 (Apple, Radius, Adobe)  to the Dotcom Web Video Revolution in 2000 (Apple Quicktime Networks, Akamai, YouTube) and now, the Social TV Revolution (Social Networks for TV shows on Vh1, ABC, Discovery, MSNBC, TLC, OWN, Animal Planet and more). - Karzen worked in NYC at NBC for SATURDAY NIGHT LIVE and LATE NIGHT WITH DAVID LETTERMAN for 10 years where he shot and designed award winning on-air graphics and bumpers. - On Madison Avenue, Karzen was art director at Grey Entertainment & Media (ABC ENTERTAINMENT, RADIO CITY MUSIC HALL). - In Los Angeles, Karzen owned and ran Qstudios, the first ever full-service creative, design, animation, production, music, one-stop shop in Hollywood producing commercials, promos and TV main titles for ABC, CBS, FOX, PARAMOUNT, COLUMBIA TV, WARNER BROS TV, DISNEY, UPN, MTV, E!, LA CELLULAR and AMC. - Karzen co-founded SADDLETUDE, the online network for equestrian sport, the first international sports channel on APPLE'S Quicktime Network. SADDLETUDE became the world leader in the niche. - Karzen created and produced STRINGERS:LA, the the high-octaine docu-drama series about freelance news chasers with ABC MEDIA and 44 BLUE PRODUCTIONS on truTV. - Karzen's work was nominated for an Emmy; LETTERMAN/NBC Graphic Design and Title Sequences, Contributed to 5 Emmy Awards & 31 Nominations for LETTERMAN/NBC plus Broadcast Designers Association Gold, Cannes International Advertising Festival, Chicago Film Festival, Art Directors Club of NY, Telly Awards, NY International Film & Television Awards and the Promax Awards.

 

 

 

Tuesday, October 18th, 2016

3:45 PM - 5:00 PM

Track II: Haas Conference Center - Room 171

Social Content, Viral Campaigns & Advertising - Driving Brand Awareness, Boosting Campaign ROI and Direct Response Initiatives

Viral media campaigns define the lifeblood of marketing.  From the Ice Bucket Challenge to a film opening, the Viral Meme may be the most lasting relationship with the consumer.  While unpredictable and mysterious, the viral strategy can lead the way to success.

Ty Jones, Senior Director of Celebrity Talent - ‎WhoSay Inc.

Michael Gaston, Chief Executive Officer, Cut

Jason Molina, Director, Engagement Planning and Strategy, Fullscreen

Andrew Solmssen, Managing Director, POSSIBLE, Los Angeles

Tania Yuki, CEO, Shareablee

Liz Stahl, Senior Director, Social Media, Deep Focus LA

Marc Karzen, CEO, RelishMIX, Moderator