The Digital Hollywood Experience

The Digital Hollywood Experience


Jeff Hochberg, Vice President, Data Activation, ShareThis:  Jeff Hochberg works with clients and partners to enhance their global technical architecture via The Trade Desk’s industry-leading APIs. Previously, Jeff was the Vice President of Business Development at Audience Science, where he was responsible for the extensive publisher and data framework that was an integral part of their enterprise advertising management platform. Prior to that, he was the Vice President of Sales for AOL's Audience Targeting product suite responsible for leading revenue generation and sales execution. Jeff holds a BA in Political Science from Syracuse University and an MBA from New York University's Stern School of Business. He resides with his wife and two daughters in New Rochelle, New York.


Rebecca Kaykas-Wolff, Global Director of Product Strategy, AOL: As Global Director of Product Strategy, Rebecca Kaykas-Wolff heads up the team that brings to market AOL’s cohesive Data, Mobile and Video initiatives. In addition to leading positioning, packaging and sales enablement, Rebecca manages analyst relations and marketing operations for AOL’s global product marketing organization. Before joining AOL, Rebecca led global data management product marketing at Oracle. She has also held marketing leadership roles at Adobe, Microsoft, Liberty Mutual and R/GA. Rebecca lives in the Bay Area with her husband and three children. She is actively involved in nonprofit work and fundraising for local arts and education groups.


Lucas Krump is Director, Demand Partnerships BrightRoll Exchange from Yahoo! He is responsible for growing programmatic demand for video, display and native inventory via Demand Side Platform partnerships in North America. Before joining BrightRoll, he was head of global business development and publisher acquisition for Vdopia, a mobile video ad network. Prior to that he spent seven years in Asia where he was responsible for launching multiple international print and online media properties. He holds a BA in Journalism from the University of Kansas and an MBA from the UCLA Anderson School of Management.


James Loza, Programmatic Specialist, The Weather Company, an IBM business: As programmatic specialist for The Weather Company, an IBM business, James is responsible for driving premium display, mobile, video demand to IBM/The Weather Company and its digital properties and for managing existing programmatic relationships with DSPs, ATDs, DMPs, SSPs, Agencies, Exchanges and Ad Serving Platforms and driving demand for PMP sales.  In this role he is also tasked with developing programmatic media plans and educating agencies and trading desks on value of programmatic and publisher-direct PMPs.  Before joining The Weather Company, James held sales leadership positions within companies such as Conversant, a division of Epsilon and Alliance Data, Adello, and Rocket Fuel, Inc.  James received his degree from the University of California, Berkeley.


Lewis Rothkopf, Chief Revenue Officer, AdsNative : As Chief Revenue Officer of AdsNative, Lewis Rothkopf leads worldwide sales, strategic partnerships and marketing for the company's suite of monetization solutions for leading publishers and app developers. Rothkopf joins AdsNative with 17 years experience in the digital advertising industry, most recently from Aol’s Millennial Media, where he was responsible for all supply-side relationships and publisher-facing sales worldwide as SVP of Global Monetization Solutions. He joined Millennial via the company's acquisition of Jumptap, where he led the mobile ad network's publisher acquisition and network development as SVP. Prior to Jumptap, Rothkopf served as general manager of AMP, a sell-side data and media management platform, for multi-screen company Collective. Previously, Rothkopf was SVP of Network and Exchange at BrightRoll (now part of Yahoo), where he built, scaled, and managed the company's industry-leading video ad network, programmatic video ad exchange, and mobile inventory businesses. Earlier in his career, Rothkopf led content distribution partnerships for NBCUniversal’s digital video syndication and advertising platform. Additionally, he spent five years at DoubleClick (now Google) in strategic sales, building strong relationships with large publishers and multimedia networks.


Juan Suarez, Vice President, Account Services, Xaxis: Juan leads the west coast office based in LA and manages the operation that services GroupM agency clients across entertainment, retail, travel and other verticals. He is responsible for driving growth for Xaxis through the development of strategic relationships with agency partners and their clients and is instrumental in the commercialization of new products, managing new business pitches, and executing large scale programmatic media buys . Immediately prior to his current role, Juan was a Global Client Development lead and worked closely with our top 25 clients and their respective agency partners. Juan joined Xaxis from GroupM where he served as Director of Business Development for GroupM’s Data and Analytics practice. Juan began his career at IBM where he spent 5 years as Senior Marketing Manager for IBM’s Software Group, responsible for global marketing strategy in the Telco and Media industries. Juan holds an MBA from the University of North Carolina at Chapel Hill. He has been a featured speaker at various industry conferences and is fluent in three languages: English, Spanish and Portuguese. Juan lives in Santa Monica, CA with his wife and two children.

Tuesday, October 18th, 2016

1:00 PM - 2:00 PM, Haas Conference Center, Room 171

Programmatic Buying and Targeting: Strategies in Cross Platform Advertising

Programmatic buying and targeting has revolutionized the relationship between advertiser, agency and platform.  Automating the buying and optimization of media inventory not only streamlines the process, it substantially enhances decision making and efficiency.  Welcome to a world of programmatic media.

Lucas Krump, Director, Demand Partnerships, Brightroll, Yahoo

Jeremy Woodlee, Director, Google Media Platforms - ‎Google

Lewis Rothkopf, Chief Revenue Officer, AdsNative

Juan Suarez, Vice President, Xaxis West, Xaxis

Rebecca Kaykas-Wolff, Global Director of Product Strategy, AOL

Jeff Hochberg, Vice President, Data Activation, ShareThis, Moderator