The Digital Hollywood Experience

The Digital Hollywood Experience


Rob Gabel is the founder and CEO of Tubular Labs, the most widely used video intelligence service.  Building a marketing and analytics platform for online video unites two of Rob's passions - online video and online marketing.  Rob became fascinated with the promise and power of online video as SVP of Advertising Performance at Machinima, a leading YouTube network focused on gaming entertainment, which generates 3 billion monthly views.  Rob has deep roots in online marketing, serving as SVP of Marketing for LowerMyBills and VP Marketing for Netflix and Inadco. As one of the first employees at LowerMyBills, Rob helped the company grow from pre-revenue to over $200 million organically before being acquired by Experian in 2005 for nearly $400 million. Rob earned his M.B.A. from the Stanford University Graduate School of Business and graduated Magna Cum Laude from The Honors College at the University of Houston with a B.S. in Chemical Engineering.


Mike Lee is director of digital for the Global Partnerships division of AEG, the world’s leading sports and live entertainment company. AEG Global Partnerships oversees worldwide sponsorship sales and activation for over 120 world-class venues across five continents and numerous other assets including venues, sports franchises, events, tours, festivals and digital content among other AEG holdings. Within AEG Global Partnerships, Lee will be responsible for driving agency growth and sponsorship opportunities through the integration of numerous social and digital channels. He will also directly oversee the development and execution of strategic social media initiatives, including viral marketing campaigns, social channels and user-generated content. Lee has a stellar reputation for developing digital agency capabilities, expanding sponsorship opportunities and encouraging partners to take advantage of the growing the digital space. As a result, he will also help innovate new digital offerings to meet the needs of potential and existing partners, drive new sponsorship sales and activation, and lead the development of the overall social and digital business strategy across Global Partnership’s portfolio of assets. Prior to joining AEG Global Partnerships, Lee served as the director of digital strategy and sponsorships for Insomniac Events/Live Nation Entertainment. While there, he led the agency’s digital strategy and worked with brands such as Uber, Smirnoff, Jägermeister, 7Up, Anheuser-Busch InBev and Red Bull. He was also instrumental in helping the agency achieve several milestones including the launch of the first ever “Snapchat Live Story.” Additionally he spearheaded the global live stream of Electric Daisy Carnival Las Vegas, which has been broadcasted across YouTube Live, Yahoo Live and Facebook Live. Prior to Insomniac Events/Live Nation Entertainment, Lee spent five years at OMD Worldwide in Los Angles, where he successfully helped launch three “Call of Duty” titles and oversaw digital media efforts for accounts such as Activision, CBS, CBS Sports and Levi Strauss & Co. to name a few. Lee holds a Bachelor of Arts degree from the University of California, Irvine. He currently resides in Los Angeles.


LENA LOTSEY, SENIOR SOCIAL MANAGER, IGNITION: Lena is immersed in all aspects of social media, with a passion for producing engaging and effective digital and integrated campaigns in a mobile-first and always-on world. At Ignition Creative she heads up the agency’s award-winning social team, and is constantly on the lookout for innovative ways to lead the charge on existing social platforms, and harness new and emerging technologies, to amaze clients. Among her work, she has steered the social execution for Netflix's BoJack Horseman, Daredevil and the relaunch of Arrested Development, TNT's Animal Kingdom, Paramount's Teenage Mutant Ninja Turtles, and Sony's The Shallows. Previously, Lena worked at Ignited (not to be confused with Ignition!) where she managed several first-to-market and award-winning activations for NBC Universal, MTV, CNBC Shark Tank, and Coachella. Her role played an integral part in both concept and the execution of the first Facebook premiere for MTV's Rebel Music, which focused on Native American youth. This groundbreaking work was acknowledged by a Clio shortlist and an invitation to The White House!  For six years prior to joining agency life, Lena was a Senior Producer at leading online lifestyle community, BlogHer, where she worked on influencer campaigns for a variety of brands, including, Coca-Cola, P&G, Hulu, Target, Starbucks, Disney, Dove, CoverGirl, and Nordstrom. When she’s not trend spotting on social media, you’ll find Lena enjoying the great indoors with her husband, daughter, and lively mini Australian Shepherd, Roo.


Paula Batson leads PR and Communications at YouNow. YouNow is a live social network that enables audiences and performers to connect in real time and is devoted to the unlimited potential of human creativity. The interactive entertainment platform has over 100 million user sessions a month and live-streams 50,000 hours of new video content every day. YouNow is backed by Oren Zeev and VCs Venrock, Union Square Ventures and Comcast Ventures.


Karen Allen, President, Karen Allen Consulting: Karen Allen is a digital entertainment business development executive specializing in emerging platforms in music, television, and film. She helps entertainment tech startups understand what they’ve built and where it fits in the market, devises strategies for B2B adoption of their product/service, and sources and pursues opportunities that execute on the strategy. Often startup founders have great ideas and solid tech, but no background in entertainment. Major companies build services that don’t get traction because they are out of touch with user trends. Karen leverages her considerable background in entertainment technology to address each situation and devises actionable solutions to resolve them. Most recently, Karen was VP Client Services at TAG Strategic, a digital entertainment consultancy, where she led business development for over 90 clients and ran operations. Clients included LyricFind, Tunezy, Urturn, Coca-Cola, Sandisk, and Dada. Previously she was the General Manager, Americas for the Mobile Entertainment Forum, where she led the association’s industry initiatives, oversaw operations and produced MEF Americas’ inaugural trade conference, MEFCON. Prior to MEF, Karen was the Internet Evangelist for the RIAA, the trade group that sued Napster. She worked as an in-house digital music expert with the RIAA’s lobbying, piracy, litigation, licensing, and marketing divisions, advising all on the current state and future of digital music and creating inroads with startups and other industry associations. In addition, she spearheaded the trade group’s efforts to bring their programs and services into the digital age. A true digital music pioneer, Karen was on the ground floor of (part of N2K), one of the first major music websites for fans, where she produced and marketed live broadcasts, chats and other events. In that role, Allen worked closely with artists, labels, and managers encompassing all facets of online content acquisition, event production and marketing. She began her career as an artist manager under Miles Copeland (Sting, The Police, IRS Records).

Tuesday, October 18th, 2016

1:00 PM - 2:15 PM

Track III: Haas Conference Center, Room 172-173, Live Webcast

Live Streaming – Social Streaming – The Video Phenomenon of Everything

If you haven’t noticed, every moment of every day is being captured on video and live streamed via social media.  Welcome to today’s media culture.  Fantastic new technologies and massive networks enable this phenomenon.  It’s not only Facebook, it’s everywhere!

Andy Beach, Technical Evangelist, Developer Experience, Microsoft

Rob Gabel, Founder and CEO, Tubular Labs

Michael Palmer, GM of Video, The Hollywood Reporter & Billboard

Paula Batson, Vice President, Communications, YouNow

Lena Lotsey, Senior Social Media Manager, Ignition

Mike Lee, Director of Digital, AEG Global Partnerships

Karen Allen, President, Karen Allen Consulting, Moderator

Andy Beach, Technical Evangelist, Developer Experience, Microsoft: As a Technical Evangelist at Microsoft, Andy focuses on work media partners in the eSports area such as Twitch, Major League Gaming, and Electronic Sports League.  During his career, Andy has been involved in virtually every part of the online video ecosystem, from encoders, to connected services and middleware, to consumer media applications and platforms.