The Digital Hollywood Experience

Host: UCLA Center for Music Innovation Herb Alpert School of Music

Creating the Future of Music Together

Special Event at Digital Hollywood

The Skirball Center, Los Angeles, California, Thursday, October 20, 2016



Les Borsai, Co-Founder and President, SongLilly, @Lesborsai: Les Borsai’s 21-year career in the music and entertainment industry has included every facet of artist management, publicity, marketing, co-op, advertising, and distribution. His Los Angeles-based company, gridMob, quickly emerged as a top iPhone app developer when it introduced “iOKi.” a franchise game, combining the best of music and gaming into an interactive, social media karaoke game with storefront to purchase additional songs.  Borsai executed deals with EMI, Sony/ATV, Universal Music Publishing Group, Disney Music Group and Warner/Chappell. To date, gridMob apps have surpassed 10 million downloads. Les Borsai Consulting was founded in 2010 with the mission of defining new business models for content acquisition from record companies and music publishers.  While most mobile companies were still offering revenue shares to game and app developers, Les changed the model and convinced the record companies and publishers to accept flat fees for the use of their compositions. Clients have included Neowiz Games, Restoration Hardware, Conduit, UJAM, Dysonics, Membran Entertainment Group, Audiosocket, Monstrous, Biobeats, Peercover and Ripple.


Jeff King, Chief Operating Officer, SOCAN, @jeffking17: Jeff King is responsible for strategy, licensing, distribution, international, information technology and corporate planning. He is accountable for SOCAN’s revenue and expense management for key operations. Since joining SOCAN in 2001, Jeff has held a number of senior positions throughout the organization and lead initiatives that significantly heightened member and licensee satisfaction. As Vice President of Licensing, Jeff developed a robust strategic plan to expand SOCAN’s customer base and increase efficiency. As Vice President of Membership, Jeff led the development of a number of industry-leading e-commerce tools and the creation of SOCAN’s Information Centre. Prior to joining SOCAN, Jeff was Vice President of Underwriting at Old Republic Insurance Company and helped to lead that organization from industry laggard to industry leader within 3 years. Jeff holds an BA Honours from Wilfrid Laurier University and has been keynote speaker at several international conferences on innovation and free-trade.


Jesse Feister, Director, Client Technology Solutions, Kobalt Music: @flashfeister: Jesse has over 10 years of experience across early stage startups, the music business, and IP data infrastructure. As Director, Client Technology Solutions in Los Angeles, Jesse is a bridge between Kobalt's creative clients and its product development team, leveraging the company's industry-leading rights management technology to build and implement products that empower music creators and their teams to better understand and manage their business with transparency. Prior to Kobalt, Jesse co-founded the Nashville-based content and workflow management startup Songspace, where he managed product and business strategy and was instrumental in establishing the SaaS platform as a leader in b2b music technology services. He also previously helped launched the edtech startup LiveSchool, overseeing a period of growth that included being named a Wall Street Journal "Top 10 Startup of 2013." Jesse is a former professional drummer and songwriter who has collaborated with some of the world's top songwriters and has recorded and written music for MySpace Records, Island/Def Jam Records, and Warner/Chappell Publishing.


Michael Shanley, VP, IT Business Development, Music Reports: Michael has more than 15 years’ experience implementing enterprise-level software solutions in the music and intellectual property rights business sector, currently leading the development of Songdex.   Shanley began at Music Reports in 2004 as Senior Software Developer, and was later Director of IT Business Development. Throughout his time at Music Reports, Shanley has led all engineer staffing and resource allocations; managed software processes for more than 450 clients; acted as the main architect in the creation and implementation of software processes currently utilized by Microsoft, Apple, SiriusXM, Amazon, Soundcloud, and more; and has helped navigate Music Reports' IT-centric approach to music rights administration, setting the standard for technological innovation in the music industry today.  Prior to Music Reports, Shanley started and ran a consulting company focused on physical distribution ecosystems. He attended University of Albany, SUNY, and has been a longtime music lover and guitarist.


Dae Bogan, Co-Founder and CEO, TuneRegistry; Lecturer, UCLA Herb Alpert School of Music, @daeboganmusic; As a serial entrepreneur, Dae is the founder of music & artist marketing agency, Maven Promo, and co-founder of TuneRegistry; a next generation music rights and metadata management platform that enables independent artists to take control of the information surrounding their catalog. Prior to founding Maven Promo and TuneRegistry, Dae founded a number of music-related businesses, including an independent record company (Loft24 Records), an artist management company (Renaissance Artist Management aka RAM Artist), a music publishing company (Loft24 Publishing), event entertainment companies (Club 2Dae Productions, Young Hollywood Entertainment, and Black Card Events), and music tech start-ups (SongBank and ChazBo Music).  As a consultant and mentor, Dae has provided services and guidance to a portfolio of music tech and digital media start-ups including Mydiveo, Hangwith, Acapella, PlayItNow, PicPlayPost, TunePort,PhotoPanda, Ampsy, DreamTuner, Featuring.Me, Language Zen, Platformz, OneSound, Sonabos,TryTracks, and Wego Concerts.  As a writer and speaker, Dae covers topics surrounding music, tech, start-ups, digital media, and the DIY indie musician on music industry websites and blogs including Hypebot, CD Baby’s DIY Musician Blog, and Indie On The Move.

Thursday, October 20th, 2016

10:20 - 11:05 AM, Guerin C, in Herscher Hall

Infrastructure: Building New Pipes, New Rights, and New Micropayment Systems

Many companies and innovators are working hard to redo the plumbing in a streaming-driven world.  This panel will discuss not only the current efforts and politics, but also where the pressures and frictions are building up that may create new avenues for growth and challenges for artists -- and where the money might be made in transforming more than the consumer-facing sides of the music industry.

Les Borsai, Co-Founder and President, SongLily

Jeff King, COO, SOCAN

Jesse Feister, Director, Client Technology Solutions, Kobalt Music

Michael Shanley, VP, IT Business Development, Music Reports

Moderator: Dae Bogan, President, TuneRegistry