The Digital Hollywood Experience

Host: UCLA Center for Music Innovation Herb Alpert School of Music

Creating the Future of Music Together

Special Event at Digital Hollywood

The Skirball Center, Los Angeles, California, Thursday, October 20, 2016



Michael McCarty, Chief Membership & Business Development Officer, SOCAN; @myhitsong, Michael McCarty is responsible for leading innovation in the Membership department while creating and delivering cutting-edge, 21st Century services to current and future SOCAN members. His mandate is to ensure that SOCAN extends its place as a vital leader among global music rights organizations and the choice of Canada’s music creators. Prior to joining SOCAN, Michael served as President of EMI Music Publishing Canada and President of Canadian rights management company, ole, where he played a key role in the development and international success of many notable SOCAN members. With more than 25 years’ experience in the music industry, including his service on the Board of Directors of SOCAN, he was a member of the Canadian Music Publishers Association (CMPA), past director for the Canadian Musical Reproduction Rights Agency (CMRRA), and a founding director of the Canadian Songwriters Hall of Fame. Michael is a graduate of the Fanshawe College Music Industry Arts program.


Dennis Murcia, Codiscos/Tropisounds, Record Label Music: Dennis is an entertainment industry executive and producer with a background in A&R, marketing and media ad sales. He has held positions at KRBE radio and Telemundo TV in Houston, was international production consultant for Caracol radio, a network with stations in Colombia, Chile and France (now CADENA SER from Spain) as well as Clear Channel Broadcasting (now iHeart Media). He was Pop and rock A&R for Sony Music in Colombia, where he developed global multi platinum artist Shakira. Has produced albums for Sony Music, Universal Music, Univision, Codiscos, Fuentes, and many independent artists. He currently holds a position as International A&R and Digital Strategist for Codiscos / Tropisounds, a Latin music and app development company and one of the oldest independent music labels in the America’s. (Codiscos is home to many big Latin artists, including Nicky Jam who recently became a global superstar). Dennis has 3 Latin Grammy nominations and two Billboard recognitions. On the tech side, he helped develop close to 60 apps, many which have been on the top of iTunes charts, such as the music app Auto-Tune Star.


Tom Winsih, President, The Windish Agency: Tom Windish is the founder and owner of The Windish Agency, the largest independent booking agency in the United States and three time winner of Pollstar's Independent Agency of the Year award. Since starting the company in his Chicago apartment in 2004, Tom has grown it to include nearly 75 employees, offices in six cities, and a roster of diverse, innovative talent, including Lorde, alt-J, Diplo, Major Lazer, Tove Lo, M83, Flume, The xx, The 1975, and many more. This year, The Windish Agency saw its clients reach extraordinary milestones, from earning multiple Grammy nominations and wins to dominating stages at major festivals like Coachella, Lollapalooza, and Electric Daisy Carnival. In 2015, the agency was responsible for booking over 20,000 concerts in the USA, Canada, Mexico, South America, Asia and Australia. Tom’s career has grown tremendously since his start booking concerts over 20 years ago. His entrepreneurial pursuits have led to ownership stakes in venues, festivals, bars, restaurants, and several commercial real estate projects.  In 2015, The Windish Agency partnered with Paradigm Talent Agency, a full-service agency with offices in Beverly Hills, New York, Monterey, Nashville and London.  Paradigm Talent Agency has over 150 agents representing clients in motion pictures, television, music, corporate events, live performance/comedy, motion picture financing, alternative programming, theatre, digital media, book publishing, commercials/endorsements, literary rights and voiceover.


Carlos Chirinos, Assistant Professor of Music Business, NYU Steinhardt; Director, NYU Music and Social Change Lab: Professor Chirinos’ work explores the role of music and the creative industries in promoting economic and social development through innovation and social entrepreneurship. He has been a key consultant for radio and music projects in the Republic of Congo, Tanzania, Mozambique, Ghana, Uganda, Tunisia, and Japan, with funding from the World Bank, IDRC, DFID, Toyota Foundation and the Wellcome Trust. He was awarded the Director’s Teaching Prize at SOAS, University of London in 2009. Professor Chirinos received the award ‘Fighting Ebola: a Grand Challenge for Development’ from the White House, the Centers for Disease Control and Prevention (CDC), the U.S. Department of Defense, and USAID, for the project “Africa Stop Ebola’ a public health communication campaign that used songs and local celebrities to engage communities in the fight against the Ebola Virus Disease in West Africa, working with some of Africa’s biggest musical artists including Salif Keita, Amadou & Mariam, Oumou Sangaré, Mory Kanté, Tiken Jah Fakoly, Kandia Kora and Mokobé amongst others. The NYU Music and Social Change Lab is a hub to investigate, create and incubate social enterprises, technologies and sustainable music businesses that promote global economic

Thursday, October 20th, 2016

1:20 - 2:10 PM, Guerin C, in Herscher Hall

Changing Nature of Where:  Global Trends, Music Cities, Festivals, Clubs, and Where We Share

Can artists and communities thrive in live performance, locally and globally?  That often is the lure of streaming and global music -- that it will be the loss leader and how artists make most of their money.  The story is much more complex and intriguing than that.  Our guests will share the ongoing dynamics of “local” and “performance,” as well as the global trends of music that are being both influenced by technology and digital, and pushing/pulling the art forms of music to new combinations.

Michael McCarty, Chief Membership & Business Development Officer, SOCAN

Dennis Murcia, Codiscos/Tropisounds, Record Label Music

Tom Windish, President, The Windish Agency

Carlos Chirinos, Assistant Professor of Music Business, NYU Steinhardt; Director, NYU Music and Social Change Lab