The Digital Hollywood Experience

The Digital Hollywood Experience

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and entertainment. Ms. McGrath has operated both independently and as part of management teams, generating over $1B for ventures by employing her managerial and technical expertise.  Recognizing and capitalizing on cutting-edge media trends including social networking, gamification, virtual and responsive design, McGrath has molded the business and revenue strategy for global social entertainment platforms,films, entertainment companies integrating new technologies to create sustainable business models for investment.  McGrath served as Director of World Wide Investor Relations for Asia Online, a pan-Asian web services company conducting business in 14 countries and 7 languages. Investors included CIBC, Softbank and CSFirstBoston in IPO filing. McGrath was the “face to Wall Street,” raising $185M for this global company and integrating new business models, clients and strategic partners. During her tenure, the company’s acquisitions and revenue growth led to its one billion dollar valuation ($1B) at the time of the NASDAQ registration filing for IPO.  Prior to 2000, McGrath was an Investment Banker for Aegis Capital Corp in portfolio management and corporate finance, and was Managing Director of The Berkely Fund in New York City. Previously, she worked in brokerage and corporate finance at Faherty&Faherty/Rooney Pace/Bear Stearns, and in international customer banking at Swiss Volksbank in Switzerland.


Monica Dodi, Managing Director and Co Founder, The Women's Venture Capital Fund: focused on early stage women led new ventures in digital media and sustainability, Monica has over 20 years experience as a new media pioneer. Monica is an international, multilingual new media entrepreneur with a proven track record in creating, launching and building highly successful global brands. A visionary on the cutting edge of the virtual and high-tech landscape, she has founded four highly successful companies, spearheaded rapid turnarounds and negotiated numerous licensing deals with Fortune 500 companies. As co-founder of MTV Europe, Monica's marketing expertise, operations and negotiating skills led to MTV becoming the fastest growing channel on the continent covering 16 countries and reaching breakeven in less than a year by launching the first ever Pan European advertising deals. She then joined Walt Disney/Europe where, as head of European Licensing, she was responsible for the successful turnaround of their Consumer Products business, creating new revenue streams for classic and newly released brands. Seeing an opportunity in creating a paper products venture with a Disney license, Monica founded CD Productions which was later acquired by American Greetings. Returning to the U.S. to help Warner Bros. roll out television channels worldwide, Monica was recruited by Brandon Tartikoff to be CEO in charge of launching AOL's Entertainment Asylum which soon became the fastest growing entertainment destination on the web with 4 million daily users and reaching breakeven in less than a year. Subsequently, at Softbank Technology Ventures, Monica focused on new media convergence and served as the Fund's Entrepreneur in Residence. She continues to be a sought-after advisor to and angel investor in new ventures spanning virtual worlds, music technologies, mobile applications, and social media.


Steven Masur, Senior Partner, Cowan DeBaets Abrahams & Sheppard, LLP: focuses his practice on corporate finance, M&A, intellectual property, strategic transactions, entertainment and new business concepts. He has over 20 years of experience advising digital media and entertainment clients on their corporate and intellectual property transactions and day-to-day business issues. Mr. Masur brings unique strategic business experience to CDAS. He has counseled enterprise level clients including Shazam, Virgin Mobile, Liberty Media, Yamaha, Nielsen Buzzmetrics, Bob Vila and Conde Nast Publications in corporate, digital media, and new business matters. He has also helped clients in a wide variety of early stage businesses, including mobile, games, digital music, film, publishing, advertising, retail sales, software and hardware to achieve breakthrough results. Mr. Masur's transactional experience includes a wide variety of deals in angel and venture capital finance, mergers and acquisitions, joint ventures and other strategic transactions in the US and abroad. He is passionate about helping new businesses break through to the mass market, and frequently assists clients with identifying and formalizing partnership opportunities with Fortune 500 and celebrity brands. Mr. Masur is especially knowledgeable about mobile, internet, social media, emerging content distribution models, e-commerce, games and mobile payments. Mr. Masur serves a variety of corporate and nonprofit boards and industry associations, lectures and regularly writes about major issues in venture capital, emerging businesses, entertainment law, technology and corporate strategy.


Juston Brommel, Founder, Advisor, CXO, Growth Strategist: Juston Brommel ( drives valuation, revenue, user growth, and ROI for Internet and mobile investments.  He is a highly sought-after strategic consultant to technology and media CEOs, their boards and their teams. Juston consults to Fortune 500 companies, capitalized startups, and investment funds in the technology and media sectors with a focus on Internet and mobile.  His work creates successful results across five domains: marketing, product, technology, analytics and business management. A value-driven professional, Juston’s clients say he “clear-cuts a path right to bottom-line results,” is “brilliant at bridging strategy and operations across departments.”  He has an “uncanny comprehension of the marketing and technology landscapes”, and is “always presenting attractive alternative options.” His clients have been in the business, enterprise and consumer sectors; with companies in technology, SaaS, IaaS (info), DaaS (data), software, services, mobile, media, publishing, advertising, affiliate, lead generation, gaming, travel, finance, direct response, dating, info marketing, events, subscription services, CPG and retail. He has worked on US, European, Chinese and Global initiatives.As a strategist, revenue driver, and digital growth expert, his work balances risk, reward and revenue across departments (marketing, product, technology, analytics, business management) and creates clarity between the C-level execs and the management team.


Leif Reinstein, Film and TV Finance Partner, Reed Smith.  Leif is a partner in the Entertainment and Media Industry Group. He is a leading entertainment attorney and Hollywood insider who focuses on high-level business and finance transactions for the development, production, distribution, monetization and exploitation of television and small-screen content. Having worked in corporate finance, talent, in-house at a multi-national production/distribution studio, and on the company-side, Leif has sat on all sides of the table and so counsels his clients from an exceedingly informed and holistic perspective. His wide array of clients includes major television networks and premium subscription video on demand (SVOD) exhibitors, feature film mini-major studios expanding into television and series programming, well-leveraged production companies, equity funds and high-net worth individuals investing in television and shows, and Fortune 500 companies. Leif expertly provides his clients with superlative "all-in-one" counseling which includes business affairs, financial structuring, legal advice, risk management, leveraging of his industry relationships, and global marketplace strategy. Leif has a renowned track record for negotiating and drafting successful U.S. and overseas television and SVOD license, co-production and distribution agreements; domestic and international co-production, co-financing and investment deals; the vast array of agreements for original programming; and second-run digital window and syndication deals. He is an authority on entertainment finance, and prides himself on advising clients starting from creative inception and the financing stage, into content development and production, and then in how best to monetize programming and libraries to increase his client companies’ value and brand. Some of Leif’s recent and current projects include the international co-production The Young Pope for HBO/Sky/Canal+; the cinematic series Twin Peaks for Showtime; the ultra-premium, cross-border SVOD show Marco Polo; and the Fox comedy hit Brooklyn Nine-Nine. Leif began his career at an institutional law firm as a corporate associate working in mergers and acquisitions and finance, and on initial public offerings for media conglomerates and start-ups. He then became a talent attorney at a top entertainment boutique where for ten years, as a partner, he represented A-list actors, writers, showrunners, producers, directors and companies on some of the industry's most successful movie franchises and television shows. Leif has also worked in-house, running FremantleMedia’s scripted television business and legal affairs division in Los Angeles. While there, Leif implemented new corporate policies, led negotiations with major U.S. broadcasters and co-production partners, and was instrumental in cross-border financing and distribution deals out of its London headquarters. Leif also worked closely with Fremantle's digital unit, FMX, and its production and exploitation of original online and mobile content. With his deep background in corporate transactions, talent representation and in-house business, legal & financial affairs, Leif is uniquely able to advise clients from multiple commercial vantage points so as to conclude thoughtful deals for them which address today's changing, complex world for entertainment.








Thursday, May 5th, 2016

2:15 PM - 3:30 PM

Track III: Herscher Hall, 3rd Floor, Room 305

Entertainment and Technology: Investment, Financing & Packaging Projects: Unique Content - Unique Technology

Monica Dodi, Managing Director, Women's Venture Capital Fund

Diane McGrath, Managing Director Media and Technology, Streicher, J Streicher Capital

Steven Masur, Senior Partner, Cowan DeBaets Abrahams & Sheppard LLP

Juston Brommel, Founder, Advisor, CMTO, CSO, Free(dom) Agent

Leif Reinstein, Film and TV Finance Partner, Reed Smith, Moderator


Diane McGrath, Managing Director Media and Technology, J Streicher Capital,LLC: Diane McGrath has over 20 years of experience in the business development and investment banking . Her unique balance of intuition and empirical support ability to recognize trends, disruptive technologies and long-term growth potential has led to success in designing revenue models and maximizing returns on investments across industry sectors for companies and customers alike. Her dual background in finance and business development has allowed her to position companies strategically for introduction to new markets and worldwide expansion, especially within the industries of technology, media