The Digital Hollywood Experience

The Digital Hollywood Experience

PDF - 2016 May Agenda - Click Here


product since MTV."  In addition to IROCKE, Allen has founded, owned and/or managed 12 businesses in the music-food-wine sphere, and still owns/oversees 6 properties in his portfolio that exceed $13m annual revenue.


Raymond Roker, HEAD OF CONTENT STRATEGY/EP/DIR, Goldenvoice: Roker is a veteran media entrepreneur, publisher and executive producer based in Los Angeles. He currently heads up content creative for Goldenvoice and the Coachella Valley Music & Arts Festival. He's also the founder/creator of URB magazine and URB.COM.


Kat Chung, Client Director of Strategy at Initiative has been in the media space for over 10 years with experience across a large roster of brand clients. She currently runs Integrated Media Strategy for the Dr Pepper Snapple Group beverage portfolio with the last few years dedicated to 7UP and their music initiative.


Hank Neuberger, President, Springboard Productions: Founder of Springboard Productions, Grammy-winning Producer, and the Supervisor of Broadcast Audio for the annual Grammy Awards telecast.  Producer of live multi-channel Music Festival Webcasts since 2005, including in 2013:  Coachella, Bonnaroo, Lollapalooza, Outside Lands, and Austin City Limits Festivals. Producer of HD broadcasts for Palladia, AXS, Fuse, Vevo, and PBS featuring artists including Arcade Fire, Kanye West, The Dave Matthews Band, Kaskade, Nine Inch Nails, Pearl Jam, Kings of Leon, John Fogerty, Phish, and Muse, among many others.


Terry Koosed is founder and CEO of Bel Air Internet, a full service communications provider, and BAI Live, their Pop Up Internet division. BAI Live, has provided temporary “Pop Up Internet” and Managed Wi-Fi for hundreds of special events, conventions and concerts throughout the Southern California and Las Vegas area. Notable events include the red carpets for the Grammys, Oscars and Golden Globes, KIIS FM’s Jingle Ball concert, the summer Twilight Concert series at the Santa Monica Pier, the KCRW Live Concert Series, the Sunset Strip music festival, CBS Radio’s “We Can Survive” annual concert at the Hollywood Bowl and the Yves Saint Laurent 2016 fall fashion show, all of which were live-streamed. BAI Live is also the in-house Pop Up Internet provider for the Hollywood Palladium and powers the live-stream for the venues’ concerts and events. Koosed has founded and successfully run seven companies in the high tech industry during the past 40 years, sometimes concurrently, from the 1970’s with the advent of the personal computer through to today’s Internet revolution.


John Petrocelli is a leader in the digital media industry with a deep and vast knowledge of the digital distribution of premium content and the digital media and video ecosystem. John has been instrumental in helping major media companies establish optimal strategies to both distribute and monetize their content for over 15 years. These companies and brands include: NBA, NHL, NBC/Universal, Discovery, Disney, Sony, YouTube/Google, American Express, VEVO, MTV, EMI, Universal Music Group, Microsoft and music icon/Rock and Roll Hall of Famer, Prince.  He founded Bulldog Digital Media, a premium digital video, execution, and implementation company that specializes in digital media and premium live streaming video content experiences to provide reach, engagement and ROI for all stakeholders looking to present optimized video content engagements to users on all connected device platforms. His expertise on how to optimize premium content using industry vetted and tested technologies, scalable tools and relationships with the world’s leading distribution and content platforms separates Bulldog Digital Media from all other digital media companies.  John has a deep understanding of digital music, having created Prince’s digital strategy that earned Prince a Webby Award, a Webby Lifetime Achievement Award and a Billboard Award for Best Use of Technology by an Artist.  Previously John was Vice President of Sales and Business Development of AEG Digital Media, the digital media services division of AEG after selling his company, Incited Media where he served as CEO, to AEG in 2009.  He singlehandedly grew AEG Digital Media to become the leading provider of managed webcasting and live streaming services in the digital media industry today including a multi-million dollar services agreement with Google. At AEG he executed services agreements to enable The Grammys, The Oscars, Coachella, Bonnaroo, Austin City Limits, Lollapalooza, American Express’s Unstaged series on YouTube and VEVO, the Royal Wedding, the MTV VMA’s, the E3 conference and live streaming events for brands like HP, Hyundai, Oracle, Heineken, Pepsi, Coke, Dell, AMD and Mars.Today Bulldog Digital Media works with companies that include Verizon, Taco Bell, Delta, Ustream, Superfly Presents, Procter and Gamble, and SONY.  John maintains trusted relationships with decision makers for any live content experience and is connected to every stakeholder in the live event ecosystem.



Thursday, May 5th, 2016

2:15 PM - 3:30 PM

Track II: Guerin B, in Herscher Hall

Live Stream of Music Festivals and Concerts: Brands, Bands and New Technologies

Mark Demarest, CEO, Spinnable

Allen Sanford, CEO and Co-Founder, LiveList

Kat Chung, Client Director, Strategy at Initiative (IPG)

Raymond Roker, HEAD OF CONTENT STRATEGY/EP/DIR, Goldenvoice

Hank Neuberger, President, Springboard Productions

Terry Koosed, founder and CEO, Bel Air Internet

John J. Petrocelli, CEO, Bulldog Digital Media, Moderator


Allen Sanford, co-founder of Livelist operates within the independent side of the music business, and was one of the first music venue owners in the United States to stream live concerts nightly.  He has produced 1000+ live streamed music experiences from his venue and other productions in the last 7 years, working with artists across the board ranging from Jimmy Buffet to NOFX to Amos Lee.  As the first Justin.TV (now Twitch) music beta partner in 2008, Allen's early digital pioneering of the live digital performance ultimately fueled the birth of what Forbes' called the ultimate source for discovering and watching live streaming concerts online (Forbes, July 2013), and is working to enable what Roger McNamee (Elevation Partners) calls "the first new music