The Digital Hollywood Experience

The Digital Hollywood Experience


Throughout the last decade following his tenure at Sony Pictures contributing to marketing and content campaigns for some of the highest grossing films of all time, Jon played a principal role in building global marketing campaigns and inspiring teams across a wide spectrum of clients and industries in the brand space. A consumer at heart, Jon is constantly aiming to seamlessly bring together all the working pieces to impact the direct brand-to-customer experience.

Craig Dalton is the cofounder and CEO of DODOcase, a San Francisco manufacturer of tablet and phone accessories.  DODOcase has emerged as a premier provider of cardboard Virtual Reality Viewers in strategic partnership with Google. An MBA graduate from UC Irvine, Craig has been involved in technology for years helping manage mobile and social media start-ups. His early career was defined by years in the bicycle industry, running sales and marketing for storied brands such as Avocet and DEAN Bicycles. Craig has enjoyed coming full circle by combining his experiences in craftsmanship and technology with DODOcase.  Craig calls San Francisco home.

Radu B. Rusu is the CEO and Co-Founder of Fyusion, Inc. Radu is also affiliated with the public benefit Open Perception organization where he acts as its President. Before Fyusion, Radu was a Visiting Lecturer at Stanford University, a Research Scientist at Willow Garage where he created the Point Cloud Library (PCL) project, and a world renowned expert in 3D data processing with over 10 years of experience in the field. Radu received his Ph.D. in Computer Science from the Technische Universities Muenchen (TUM), Germany in 2009 with summa cum laude. During his Ph.D., Radu was affiliated with the CoTeSys (Cognition for Technical Systems) excellence cluster at TUM, the AIC (Artificial Intelligence Center) at SRI (Stanford Research Institute) as an International Fellow Researcher, and Willow Garage, working on 3D semantic mapping techniques for mobile robots. Over the past years, Radu has been on the board of many workshops and scientific events in the field, held at prestigious conferences such as: RSS, ICRA, IROS, ECCV, ICCV, AAAI, CVPR, 3DIMPVT, etc. He has co-/authored over 70 peer-reviewed scientific publications, including 2 books, and three best paper awards and nominations (ICAR 2009, RSS 2011, and EURON George Giralt PhD award). Radu is a senior IEEE member, and the recipient of theIEEE RAS Early Career Award 2013. Radu also won the Open Source Software (OSS) World Challenge in 2011 with PCL.

Michael Rucker is the owner and COO of OmniVirt, a Virtual Reality and 360° Video advertising and distribution platform. Prior to OmniVirt, Michael spent 7 years at YouTube holding a variety of different responsibilities during that time. Most recently, Michael led YouTube's content strategy across its 5 main verticals: Entertainment, Music, Sports, News, & Education. Before that he was the Product Manager for YouTube's Original Programming and Multi-Channel Network initiative. Joining YouTube in 2007, Michael helped helped drive YouTube's growth from its early days. From launching YouTube's first monetization products to leading consumer marketing for the site across Asia-Pacific, Michael has touched both the consumer and business side of the digital video business. Michael received his Bachelor's degree from Yale University and his Master's degree from Stanford University.

MATT SILVERMAN — HEAD OF INTEGRATED PRODUCTION, IGNITION: Matt’s job is to live in a world that’s ahead of the tech curve. He challenges traditional models and helps to cultivate the future of agency/studio integration, and he thrives on innovating new ways to forge the evolution of the brand-to-audience experience through VFX, Motion Design, Experiential and Animation. Now an award winning veteran, Matt kick started his entertainment career in music and live-event production, before studying law at the University of Central Florida. Working as a VFX coordinator by day and a sound engineer by night, he’s since merged his knowledge of legal principles, business methodologies and technical skills to make art in entertainment advertising. His forward-thinking strategies enable him to unite with brands that want to push boundaries, resulting in successful campaigns and benchmark industry work for clients, including, Netflix: Daredevil, The Hunger Games, ESPN: Monday Night Football, The Weinstein Company: Hateful 8 and HBO: John Oliver, and Netflix: The Defenders. A charismatic speaker and enterprising strategist, Matt is anything but traditional and all things creative.

Kuangwei Hwang, Founder & CTO, Vrideo: Prior to founding Vrideo, a VC-backed venture at the intersection of technology and entertainment, Kuangwei was lead engineer at ZEFR, the most advanced YouTube technology partner today, leading an 8-person engineering team on a significant channel management product. Before ZEFR, he was a member of the first three core engineers at BetterWorks, and was responsible for tools, platform and infrastructure engineering from day one, as well as web development for user facing features. An MVP was completed in two months complete with payment processing with a continuously deployable web architecture. Kuangwei possesses a deep and diverse range of industry experiences, from early startup web engineer, engineering manager, server infrastructure architect, Cisco Internet engineer, software engineer, to AMD microprocessor design engineer. Other experiences include small business owner of an aircraft leasing operation and 501(c)(3) non-profit manager.

Ted Cohen, Managing Partner, TAG Strategic: industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen's guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI's global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI's artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize '98 & '99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/ and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.

Thursday, October 20th, 2016

10:15 AM – 11:15 AM – The VR - AR - Immersive Track

Session II: Herscher Hall, Room 202

360 Video and VR/AR - Content and Advertising - A Cross Platform Experience

Michael Rucker, Co-Founder and Chief Operating Officer, Omnivirt

Craig Dalton, cofounder and CEO, DODOcase

Jon Simon, VP of Integrated Marketing, Ayzenberg Group
Matt Silverman, Head of Integrated Production, Ignition

Radu B. Rusu, CEO and Co-Founder, Fyusion

Kuangwei Hwang, co-founder and CTO, Vrideo

Ted Cohen, Managing Partner, TAG Strategic llc, Moderator


Jon Simon, VP of Integrated Marketing, Ayzenberg Group: Chicago-native, almost-engineer and lifelong golfer/snowboarder/athlete, Jon continually leverages a balance of talent, expertise and insights to be an agent of change and drive impact, all while constantly driven by the idea that “”perfection is not attainable, but if we chase perfection we can catch excellence.” Jon cut his professional teeth in entertainment, then transcended progressively into many hands-on roles in brand marketing, strategy and consumer experience.