The Digital Hollywood Experience

The Digital Hollywood Experience

 

Mark Carlson co-founded SimpleFeed in 2004 and has served as CEO since the company’s inception. Previously, Mark was CFO at First to File, an enterprise software company he sold to MarkMonitor. He was also general manager of the internet security group of CyberMedia, a public company later acquired by Network Associates/McAfee. Mark joined CyberMedia when it acquired Walk Softly, Inc., a company he founded and helmed as CEO. At Walk Softly, Mark led marketing and development of Guard Dog, an internet privacy and security product that became a PC Data Top 10 product. Before he started Walk Softly, Mark was CFO and vice president of business development at Digital Pictures. He began his career in the technology investment banking departments of Montgomery Securities and PaineWebber after graduating from the Wharton School, University of Pennsylvania.

 

Terry Redfield has always had a love affair with social media and video games. She started at age 15, helping to test and create content for text based online communities called BBSs, MUDs, and MOOs, until the birth of graphical virtual worlds called Massively Multiplayer Online Games or MMOs. She spent over 5 years immersed in one of the first MMO's, Everquest, leading and organizing over 300 users at a time for the test server design staff. After completing her Bachelor's Degree in Graphic Design at San Jose State, she started her career in games at 3DO in 1996, and has designed and created art for AAA titles ranging from the highly stylized, award winning game "Psychonauts" to casual online projects like "vMTV" and Disney’s “Gardens of Time”. In 2009 she was the founder and CEO of the start up company, Real Life Plus, creating a comfortable synergy between casual games and real life goods.  In 2014 she founded the company Wicked Fun to create and explore a brand new genre of games, puzzle battlers.  In June 2015 Wicked Fun launched its first beta in this genre, “Force of Elements”.

 

Chuck Fishman, Director, Media, Entertainment and Publishing, Acquia: As Media, Entertainment and Publishing Director, Chuck Fishman leads Acquia's engagements with the various segments of those industries including music, TV, film, books and magazines, broadcasting and digital media. Acquia enables companies across all industries to develop and manage amazing digital experiences. Fishman also co-chairs the direct marketing and CRM workgroup at DigitalMusic.org helping to set music industry best practices and standards for reaching music fans through artist web sites. At Cisco Systems for 5 years, he managed media and entertainment partnerships for the technology giant including managing the company's partnership with the Warner Music Group. In 2012 after leaving Cisco, Chuck successfully launched the <http://official.fm/>official.fm music promotion platform for record labels. His work with official.fm partner Rostrum Records led to successful digital releases for superstar rappers Wiz Khalifa and Mac Miller. Fishman also manages partnerships and digital marketing for the legendary George Clinton & P-Funk All Stars and several other artists. His direct work in both the music and technology industries will benefit thought leadership at DigitalMusic.org.

 

Teri Thompson, Marketing & Social Media Strategist, Rocky Peak Enterprises, LLC: Teri Thompson is an award-winning advertising, promotions and social media strategist, adjunct professor, author, and international public speaker specializing in social media, new technology, and marketing for entertainment, education, automotive, retail, government, non-profit clients, and the luxury leisure industry. She has held creative and executive positions at Disney/ABC, CBS, NBC, and Fox Sports Net where she won awards for launching stars, series, movies, stations, and networks. She has developed sales marketing partnerships with McDonald’s, General Motors, Toyota, Coors, Microsoft, Dominos, Nokia and other major brands. Thompson implemented global social media strategies for Audi of America's Super Bowl XLIV “Green Police" campaign recognized as #1 by the Wall Street Journal and Remote Area Medical that drew worldwide attention. She served as Media Director at Initiative/IPG Global on U2 Bono’s (RED)™ project combating AIDS in Africa in conjunction with partners Apple, Converse, Motorola, Emporio Armani, Gap, and the United Nations Global Fund. As part of the Innovations Team, she strategized emerging technology marketing campaigns for direct clients Lions Gate Home Entertainment, Hyundai Motors of America, Kia Motors America and collaborated on Dr. Pepper/Snapple, Home Depot, CBS Network, Showtime, Lions Gate Films and Victoria Secret. In addition to consulting corporate, non-profit, and government clients, Thompson is a Social Media Marketing Adjunct Professor teaching MBA and undergraduate students of all ages at domestic and international universities. In the U.S., she has lectured at the Harvard Faculty Club, USC and UCLA Extension. International presentations on social media have taken her to Austria, Canada, Cuba, The Netherlands and Nigeria. Thompson has also conducted in-person social media marketing presentations for Mercedes-Benz/China, government officials from Jiangsu Province, China and a webinar for Moscow, Russia. By virtue of serving on the advisory panel of Maverick Angels, an angel investing firm, where she participated in arena meetings with investors from around the globe, Thompson’s expertise includes consulting start-ups on branding, growth hacking, lead generation and venture capital pitch preparations.  Thompson is the co-author of The Power of Real-Time Social Media Marketing by McGraw-Hill Professional. She can be heard as a social media subject matter expert on the KNX Business Hour radio program in Los Angeles. A much sought-after speaker on the subject of real-time social media, her public and private corporate audiences have included the Academy of Television Arts and Sciences, Disney Cable Networks, CBS Radio and numerous Bar Associations. She has advised the Los Angeles Chamber of Commerce, the nation’s second largest COC, and their members on strategic use of social media for business growth. She also spearheaded a national social media research study for the Los Angeles Department of Cultural Affairs Public Art Division on city use of social media for branding and citizen engagement. Thompson is a native Southern Californian and graduated with honors from California State University, Long Beach. With extended family throughout the area, she resides in Simi Valley, California with husband, Rick Thompson, Supervisor, MX Digital, CBS Corp., Los Angeles.

 

Lindsey Buchanan is the Director of Social Media at Ayzenberg, a leading West Coast agency with top-tier clients. Lindsey received her Bachelor of Arts degree in Telecommunications at Indiana University – Bloomington before beginning her career journey in Los Angeles. Lindsey is a creative thinker and strategic marketer with a knack and serious passion for bringing content, brands, and audiences together in unique and innovative ways. Her work is a hodgepodge of creative strategy, entertainment, brand marketing, and technology. Lindsey began her career in the television department at Brillstein Entertainment Partners where she worked with several A-list actors and writers on development projects. From there, she discovered the world of branded entertainment where she executed digital marketing strategies + gaming programming for leading brands including Cisco, Doritos, Duracell, and GameStop. Lindsey continued to work in gaming space with a brief stint at Machinima until she found herself entering the world of entertainment PR as lead Creative Strategist at Rogers & Cowan. At R&C, Lindsey helped secure new business clients including Tinder, Mondrian, The Recording Academy, GRAMMYs, AARP, and Topps + Bazooka. Having been an early adopter of all things digital and social, Lindsey’s expertise lead her to where she is now, at Ayzenberg Group, implementing creative strategy for clients including City of Hope, Xbox, and Zynga. For some reason she can’t seem to get away from gaming.

Thursday, October 20th, 2016

9:00 AM - 10:00 AM

Track II: Haas Conference Center - Room 171

The Social Phenomenon of Pokemon Go: Tracking and Monitizing the Real-Time Social Graph

Mark Carlson, CEO, SimpleFeed, Inc.

Chuck Fishman, Director, Media, Entertainment and Publishing, Acquia

Teri Thompson, President, Rocky Peak Enterprises, LLC

Lindsey Buchanan, Director of Social Media, Ayzenberg

Terry Redfield, CEO and Founder, Wicked Fun

Nancy King, Consultant, NewView Marketing, Moderator

 

Nancy King, Consultant with NewView Marketing: bridges that gap between client and agency with a keen understanding of the issues that confront today's marketing executive. Ms. King formed her own marketing consulting company, NewView Marketing in 2000 after years of successful client side experiences in a variety of different industries from toys to technology to food and entertainment. She has held the position of Vice President of Marketing at Mattel Toys, FreeConference.com and Youbet.com among others. For more information, go to: newviewmarketing.com Ms. King has taught advanced marketing at the University of Montana School of Business Administration and holds a BSBA in marketing and finance from Boston University and an MBA from Northeastern University.