The Digital Hollywood Experience

The Digital Hollywood Experience


the birth of what Forbes' called the ultimate source for discovering and watching live streaming concerts online (Forbes, July 2013), and is working to enable what Roger McNamee (Elevation Partners) calls "the first new music product since MTV."  In addition to IROCKE, Allen has founded, owned and/or managed 12 businesses in the music-food-wine sphere, and still owns/oversees 6 properties in his portfolio that exceed $13m annual revenue.


Juan Santilan is the CEO and co-founder of, a platform for virtual reality live events and fans. empowers artists and events to expand their reach using its technology to create virtual reality events with engaging social VR features for fans, turn key VR distribution and monetization tools. Juan brings over 8 years of experience creating software and content for immersive experiences in sports and entertainment prior to; including being the executive producer of immersive projects for Nascar, Wimbledon, PGA tour, The Black Eye Peas and AT&T events. Founded in 2015, has already recorded and created in-venue live VR broadcasts for more than 30 performances including such iconic music festivals as Outside Lands, Lollapalooza and Austin City Limits providing fans with the best seat in the house.


Brian Anderson, Global Music Sponsorships, Google/YouTube: Brian leads global music sponsorships at YouTube including live streaming festivals which bring hundreds of amazing performances and innovative new viewing experiences to millions of music lovers around the world every year. Through these programs and events he helps advertisers make real connections with fans by leveraging Google tools and technologies to create memorable moments. Brian has been at Google for 5 years, and before that headed up sales development for the west coast at Bloomberg BusinessWeek. Prior to that he worked at McGraw-Hill, A.D.D. Marketing, Real Detroit Weekly and Psychopathic Records.


Raymond Leon Roker, Executive Producer / Content Creative Director – Coachella/Goldenvoice: Roker is a veteran media entrepreneur, publisher and executive producer based in Los Angeles. He currently heads up content creative for Goldenvoice and the Coachella Valley Music & Arts Festival. He's also the founder/creator of URB magazine and URB.COM.


Blake Morrison, Co-Founder and Executive Producer – Ripplebox: GRAMMY-nominated producer Blake Morrison has over 15 years experience creating quality content across multiple platforms including feature films, television specials, commercials, music videos, live concerts and live events. Working with A-list directors such as David Lynch and Spike Lee, and top touring acts including Keith Urban, Arcade Fire, Kanye West, Maroon 5 and Kevin Hart, he has become a leading expert on all aspects of live event production. From ideation and physical production to post production and broadcast, he has helped shape innovative media experiences in film, tv and online.
 He is a co-founder of Ripplebox which delivers an innovative, storytelling approach to branded entertainment. The company creates, produces, and amplifies online content and provides vertically integrated solutions, from ideation to final metrics. The company transforms live events into extended, experiential campaigns and he and his team have provided innovative digital experiences and on-site activations for the GRAMMYs, Oscars, Target, AMEX Unstaged, Billboard, BET, Pepsi, Bud Light, Audi, and more.


John Petrocelli is a leader in the digital media industry with a deep and vast knowledge of the digital distribution of premium content and the digital media and video ecosystem. John has been instrumental in helping major media companies establish optimal strategies to both distribute and monetize their content for over 15 years. These companies and brands include: NBA, NHL, NBC/Universal, Discovery, Disney, Sony, YouTube/Google, American Express, VEVO, MTV, EMI, Universal Music Group, Microsoft and music icon/Rock and Roll Hall of Famer, Prince.  He founded Bulldog Digital Media, a premium digital video, execution, and implementation company that specializes in digital media and premium live streaming video content experiences to provide reach, engagement and ROI for all stakeholders looking to present optimized video content engagements to users on all connected device platforms. His expertise on how to optimize premium content using industry vetted and tested technologies, scalable tools and relationships with the world’s leading distribution and content platforms separates Bulldog Digital Media from all other digital media companies.  John has a deep understanding of digital music, having created Prince’s digital strategy that earned Prince a Webby Award, a Webby Lifetime Achievement Award and a Billboard Award for Best Use of Technology by an Artist.  Previously John was Vice President of Sales and Business Development of AEG Digital Media, the digital media services division of AEG after selling his company, Incited Media where he served as CEO, to AEG in 2009.  He singlehandedly grew AEG Digital Media to become the leading provider of managed webcasting and live streaming services in the digital media industry today including a multi-million dollar services agreement with Google. At AEG he executed services agreements to enable The Grammys, The Oscars, Coachella, Bonnaroo, Austin City Limits, Lollapalooza, American Express’s Unstaged series on YouTube and VEVO, the Royal Wedding, the MTV VMA’s, the E3 conference and live streaming events for brands like HP, Hyundai, Oracle, Heineken, Pepsi, Coke, Dell, AMD and Mars.Today Bulldog Digital Media works with companies that include Verizon, Taco Bell, Delta, Ustream, Superfly Presents, Procter and Gamble, and SONY.  John maintains trusted relationships with decision makers for any live content experience and is connected to every stakeholder in the live event ecosystem.

Thursday, October 20th, 2016

2:15 PM - 3:30 PM

Track II: Herscher Hall, 3rd Floor, Room 303-304, Webcast

Live Stream of Music Festivals and Concerts: Brands, Bands and New Technologies

Allen Sanford, CEO and Co-Founder, LiveList

Juan Santillan, CEO, Vantage TV

Brian Anderson, Global Programs Manager Music and Entertainment, YouTube

Raymond Leon Roker, Executive Producer / Content Creative Director – Coachella/Goldenvoice

Blake Morrison, Co-Founder and Executive Producer - Ripplebox

John J. Petrocelli, CEO, Bulldog Digital Media, Moderator


Allen Sanford, co-founder of Livelist operates within the independent side of the music business, and was one of the first music venue owners in the United States to stream live concerts nightly.  He has produced 1000+ live streamed music experiences from his venue and other productions in the last 7 years, working with artists across the board ranging from Jimmy Buffet to NOFX to Amos Lee.  As the first Justin.TV (now Twitch) music beta partner in 2008, Allen's early digital pioneering of the live digital performance ultimately fueled