The Digital Hollywood Experience

The Digital Hollywood Experience


Pete Blumel, co-founder, CEO, and Creative Director, The Rogue Initiative: Producer, creator and designer of real-time, story-driven immersive entertainment with 21 years of experience in feature film, animation and blockbuster AAA interactive production. Prior, he served in a key producer role for 8 years at Activision’s Infinity Ward game development studio where he became intimately involved as co-creator of the CALL OF DUTY: MODERN WARFARE series and GHOSTS video games utilizing his filmmaking background to bring more high-end cinematic production values and immersive real-time story telling to the CALL OF DUTY franchise which has since come to characterize the long running series earning a combined total near $4 BILLION in worldwide grosses and winning countless awards including three BAFTAs.   Before joining the CALL OF DUTY founders, Blumel spent over 10 years at DREAMWORKS SKG first at Dreamworks Feature Animation Technology and later at Amblin Entertainment.


Cristina Mancini, EVP Franchise Management, 20th Century Fox: Over the last 20 years, Cristina Mancini has become known across the media, technology and entertainment industries for merging rich mythology and cutting edge technology to develop inspired fandoms. Cristina leverages emerging platforms to empower audiences to become part of the story. These participatory connections build emotional attachments that drive the lifetime value of some of the world’s most recognizable franchises.  As the EVP of Franchise Development at Twentieth Century Fox, Cristina manifests this vision by identifying and engaging strategic partners across varied disciplines to design and develop immersive experiences for Fox’s $10+B film franchise portfolio. In her prior role as Senior Vice President of Worldwide Marketing, Mancini was the primary architect of marketing strategy for all international content, sales, markets, and key publicity events. Her work with festivals, international broadcasters, domestic television production groups and the division's own sales offices played an instrumental role in developing global audiences for one of the world’s largest distributors of motion picture and television programming.


Greg Coleman, VP, Worldwide Marketing & Franchise Management, Walt Disney Animation Studio: Greg Coleman is the Vice President, Worldwide Marketing & Franchise Management, at Walt Disney Animation Studios (WDAS) and Disneytoon Studios (DTS) – responsible for leading the studio’s branding, communications, marketing strategy and franchise oversight. In the last five years, Coleman has helped Walt Disney Animation Studios launch some of the most successful films in its 93-year history, including Frozen, Big Hero 6, and Zootopia. In Coleman’s role as head of WDAS Creative Legacy Trust, he continues to manage franchise executions for these films, working with partners across the Walt Disney Company. Coleman’s tenure at Disney began in 2005 when he joined the Walt Disney Studios marketing team, responsible for optimizing the performance of creative marketing campaigns across domestic and international markets through application of consumer insights and research analytics. In his next role, leading the Animation Strategy team, he helped the studio unify the strategic direction of its marketing campaigns, creative materials and media plans, leveraging audience insights, new technology and digital media trends. Prior to Disney, Coleman worked in the marketing department of MGM Studios, along with start-ups in the digital marketing and mobile technology industry. Coleman holds a Bachelor of Science degree in Business Administration from Pepperdine University, where he graduated Magna Cum Laude. He’s a two-time Ironman triathlon finisher, FAA-certified pilot, and has lived in California, Texas, Germany, the United Kingdom and Norway.


Geoffrey Long, Creative Director, USC, World Building Institute and World Building Media Lab: Geoffrey Long is a storyteller, scholar, designer, and the Creative Director for the University of Southern California's World Building Institute and World Building Media Lab. Previously he was Creative Director and a Research Fellow for USC's Annenberg Innovation Lab; Lead Narrative Producer for Microsoft Studios and cofounder of its Narrative Design Team (where his projects included the HoloLens, the Xbox One, SmartGlass, Quantum Break, Adera, Ryse and Halo); in a think tank under Microsoft's Chief Experience Officer and Chief Software Architect; a researcher and Communications Director for the Singapore-MIT GAMBIT Game Lab and MIT's Comparative Media Studies Program; a magazine editor and an award-winning short film producer. Geoffrey's writing has appeared in the extended edition of Spreadable Media by Henry Jenkins, Joshua Green and Sam Ford; The Rise of Transtexts: Challenges and Opportunities, co-edited by Benjamin W.L. Derhy Kurtz and Melanie Bourdaa; Revisiting Imaginary Worlds, edited by Mark J.P. Wolf; The Comics Journal's Guttergeek; and the Journal of Transformative Works and Cultures, and he co-edits MIT Press' Playful Thinking series with William Uricchio and Jesper Juul. Geoffrey holds bachelor's degrees in English and Philosophy from Kenyon College and a master's degree in Comparative Media Studies from MIT, and he is currently finishing his doctorate in Media Arts & Practice at USC. In his various lives he has worked with BET, Cisco, the City of Los Angeles, DirecTV, FOX, Havas, HBO, IBM, Intel, the Los Angeles Times, MTV, Turner Broadcasting, Walt Disney Imagineering and Warner Bros.


Justin Clibborn-Booth, CMO/Head of Business Development, Psyop: As Managing Partner/Executive Producer of Psyop from 2001 to 2012, Justin was instrumental in building the company into a World leader in design, animation, and mixed media communication and storytelling. With Justin at the helm, Psyop garnered an unparalleled reputation as creative visionaries and award winning cutting edge digital content producers, with creatively led projects, across a range of industries, for agencies and clients throughout the World, including Adidas, AT&T, Audi, BMW, Coke, Fanta, Fedex, IBM, LG, Michelin, MTV, Nike, Reebok, and VW. From 2012 to 2014 Justin was Head of Integrated Production, and a member of the management team in NY, for global creative agency BBH, overseeing strategic content creation across Google, Sony Playstation in their critical PS4 launch year, the US launch of “Keep Walking” for Johnnie Walker, Unilever, and Newell Rubbermaid. In April 2014, Justin moved from NY to LA to launch The Creative Studio, a content creation company and joint venture between global creative Advertising Agency BBH and entertainment and music management powerhouse Scooter Braun Projects, creating branding, launch strategy and content for emerging vodka brand Zodiac; creative content strategies across multiple brands for BBH client Newell Rubbermaid; and brand films, music videos and content for Google Play, Westin, Ariana Grande, the Teddy Bears, and Dan + Shay. The work Justin has overseen at Psyop, BBH and The Creative Studio, has won two Emmys, including Outstanding Commercial of the year in 2009, dozens of awards at Cannes, the Webbys, the Clios, Epica, D&AD, BDA's, The One Show, and the Andy's, and been inducted into the MOMA in NY at 13 AICP shows.



Thursday, October 20th, 2016

11:30 AM – 12:30 PM – The VR - AR - Immersive Track

Session II: Guerin A Live Webcast

The Hollywood Strategy: Building the Film-TV-VR-AR-Game - The Collaborative Vision of Franchise and Brand Extension

Cristina Mancini, EVP Franchise Management, 20th Century Fox

Justin Clibborn-Booth, CMO/Head of Business Development, Psyop

Greg Coleman, VP, Worldwide Marketing & Franchise Management, Walt Disney Animation Studio

Pete Blumel, co-founder, CEO, and Creative Director, The Rogue Initiative

Geoffrey Long, Creative Director, USC, World Building Institute and World Building Media Lab

Josh Feldman, Executive Producer, Head of Television Development and Production and Strategic Advisor for Digital Media - ‎Telltale Games/Lionsgate, Moderator


Josh Feldman, Executive Producer, Head of Television Development and Production and Strategic Advisor for Digital Media - ‎Telltale Games/Lionsgate: Josh Feldman began his career at DreamWorks before spending six years at Tom Hanks’ production company, Playtone, working in film, television and digital media. Josh co-wrote and produced the award winning animated series Electric City.  Working at the nexus of linear and interactive content, Josh has produced film content for the Halo video game franchise and is currently working with Lionsgate and Telltale Games and a new creative joint venture.  Josh’s original short films have screened and won awards at a variety of film festivals.