The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"


Wednesday, March 2nd, 2016

2:15 PM - 3:30 PM

Session B: Prague Room A, 3rd Floor

Leveraging Content and Celebrity For Cross-Platform Success: Brands and Star Power Collaborate

C.C. Hirsch, Television and Digital Packaging agent, CAA

Michael L. Klein, Executive Vice President, Programming and Content Strategy, Condé Nast Entertainment

Mike Wiese, Head of Branded Content & Entertainment, J. Walter Thompson

Lisa Birnbach, Award-Winning Journalist and Bestselling Author

Holden Berlin, SVP Program Marketing & Development, DEFY Media

Josh Richman, CMO, North America,

Steven Masur, Partner, Cowan DeBaets Abrahams & Sheppard LLP, Moderator


Michael L. Klein is executive vice president, programming and content strategy for Condé Nast Entertainment (CNÉ), a division of Condé Nast that focuses on the development, production, and distribution of original television, feature film and digital video offerings based on the company’s iconic media brands. He was previously executive vice president, alternative television for CNÉ. Prior to Condé Nast Entertainment, Mr. Klein was senior vice president for programming and development at Sundance Channel. He was responsible for the development, production and scheduling strategy and launched the largest slate in the network’s history. His projects included Girls Who Like Boys Who Like Boys, All On the Line

With Joe Zee and Push Girls. Previously, he was senior vice president of content for Travel Channel, where he increased audience and set prime-time rating records with original series Man v. Food, Ghost Adventures and the Emmy Award–winning Anthony Bourdain: No Reservations. Earlier in his career, he was vice president of lifestyle programming at Discovery Communications and vice president of program production at TLC, where he was responsible for the hit series Miami Ink, What Not to Wear and Little People, Big World. For his production achievements, he has been honored with numerous awards and nominations, including several Emmy nominations, World Medals from the New York Festivals and Freddie Awards. Mr. Klein started his career in his native country of Canada, where he was the executive in charge of production for Nelvana, producing several critically acclaimed dramatic television series, including Nancy Drew, The Hardy Boys and W.O. Mitchell’s Jake and the Kid.


C.C. Hirsch is a Television and Digital Packaging Agent at Creative Artists Agency (CAA), an entertainment and sports agency based in Los Angeles with offices in New York, London, Nashville, and Beijing.  Hirsch is based in the New York office where she works with many of the world’s leading writers, producers and stand-up comics in television, as well as the top digital talent and producers, and has a hand in creating the new mainstream in SVOD and TVOD. Hirsch joined CAA in 2007 after beginning her career at BBDO-New York. She graduated from the University of Illinois with a BA in Theatre Arts and received her Masters in Conceptual Inventiveness at the School of Visual Arts in New York.


Lisa Birnbach is an award-winning journalist, cultural commentator and bestselling author. Celebrated for her keen eye, sharp wit and humor, Lisa is a media favorite. Best known as the author of The New York Times bestsellers, The Official Preppy Handbook and True Prep, she’s published 22 other books, which have been translated into a dozen languages. The Official Preppy Handbook became a runaway bestseller and a tongue-in-cheek reference guide for a generation. She’s written for The New York Times, The New Yorker, Parade, Rolling Stone, New York, Psychology Today, Yahoo! and numerous websites.  She was a correspondent on CBS’s The Early Show for three years, and hosted The Lisa Birnbach Show, a daily syndicated radio show which received the Gracie Awards in 2007 for Outstanding Talk Show, and Outstanding Humor Show. Her successful (and widely imitated) Lisa Birnbach College Books led her to visit and speak at hundreds of college campuses around the country.  Additionally, Lisa was the youngest profile subject selected for Dewar’s long-running ad campaign.  She also  was lead creative for the award winning Don’t Major in Debt campaign featuring actress Jane Lynch which garnered nationwide attention addressing the issue of escalating college debt.


Mike Wiese, Head of Branded Content & Entertainment, J. Walter Thompson: Mike is an established leader in branded entertainment, focused on the creation of multi-platform entertainment and integrated marketing solutions with leading brands, ad agencies, media companies and production partners. During his career he has generated critical acclaim and millions of dollars in revenue through innovative approaches to the merger of marketing and entertainment. At J. Walter Thompson New York he leads development of content including digital, television, publishing and live events for clients that include J&J, Macy’s, Nestle, and Rolex. Mike is on the advisory board for the annual Branded Entertainment Forum in New York, Branded Content Marketing Association (BCMA), Digital Hollywood, and is a frequent participant at media conferences across North America. Mike also served as Jury Chair for the Branded Content and Entertainment category at the 2012 Dubai Lynx International Festival of Creativity and was most recently named Jury Chair for the 2015 CLIO Awards Branded Entertainment category.


Josh Richman is CMO, North America for, the world’s largest English newspaper website, and Elite Daily, one of the fastest growing millennial focused media sites, reaching a total of 65 Million monthly unique US visitors. Based at the site’s New York office, Richman oversees all of the North American marketing strategy and is responsible for creating customized native, display & video integrated marketing solutions for advertisers. Richman joined from WGN America, Tribune Broadcasting’s national cable, satellite and telco network, where he was the Vice President of Marketing responsible for all of the network’s marketing initiatives. Prior to WGN America, Richman worked at ESPN Customer Marketing and Sales, where he was the head of ESPN’s Co-marketing Group, responsible for integrated advertiser solutions on ESPN Networks,, ESPN Mobile and ESPN the Magazine. He holds a Bachelor of Arts from Tulane University and currently lives with his wife Dr. Lisa Richman and his daughter Chloe and son Jake in Manhattan.


Steven Masur, Senior Partner, Cowan DeBaets Abrahams & Sheppard, LLP: focuses his practice on corporate finance, M&A, intellectual property, strategic transactions, entertainment and new business concepts. He has over 20 years of experience advising digital media and entertainment clients on their corporate and intellectual property transactions and day-to-day business issues. Mr. Masur brings unique strategic business experience to CDAS. He has counseled enterprise level clients including Shazam, Virgin Mobile, Liberty Media, Yamaha, Nielsen Buzzmetrics, Bob Vila and Conde Nast Publications in corporate, digital media, and new business matters. He has also helped clients in a wide variety of early stage businesses, including mobile, games, digital music, film, publishing, advertising, retail sales, software and hardware to achieve breakthrough results. Mr. Masur's transactional experience includes a wide variety of deals in angel and venture capital finance, mergers and acquisitions, joint ventures and other strategic transactions in the US and abroad. He is passionate about helping new businesses break through to the mass market, and frequently assists clients with identifying and formalizing partnership opportunities with Fortune 500 and celebrity brands. Mr. Masur is especially knowledgeable about mobile, internet, social media, emerging content distribution models, e-commerce, games and mobile payments. Mr. Masur serves a variety of corporate and nonprofit boards and industry associations, lectures and regularly writes about major issues in venture capital, emerging businesses, entertainment law, technology and corporate strategy.