The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"

 

Wednesday, March 2nd, 2016

3:50 PM - 5:00 PM

Session B: Prague Room A, 3rd Floor

The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment

Brandon Rochon, SVP/Global Creative Director, Kastner & Partners

Ben Tatta, President, Media Sales, Cablevision Systems Corporation

Gayle Troberman, Executive Vice President and CMO, iHeartMedia

Ken Hertz, Senior Partner, Hertz Lichtenstein & Young LLP

Harvey Schwartz, founding Partner, SVP of Talent, WhoSay

Dan Ratner, Executive Chairman and co-founder, Public Good

Tom Flanagan, Partner, Nut + Bolt, Moderator

 

Brandon Rochon, SVP/Global Creative Director, Kastner & Partners: Brandon Rochon (Managing Chief Creative Officer) – Has spent his whole career trying to find an interesting way to not make advertising, but build brands that are some of the most loved brands in culture. Although new to the Kastner & Partners crew, he started his career on the hard streets of Madison Ave. where he worked on Hennessy, Lugz Shoes, and Sapporo Beer. With a few years in the NYC under his Jordan’s, he decided to move to Europe where he joined the award winning TBWA

/Paris and worked on brands like Absolut Vodka, McDonalds, PlayStation, Heineken and Nissan. After 5 years at TBWA/Paris he decided to take on another challenge in the most romantic city in the world and moved to Ogilvy Paris and became the Global Creative Director of Coke Zero, while working on other brands such as Louis Vuitton and Perrier. The red white and blue was calling him back and after 7 years in Paris Brandon came back to the US of A to Leo Burnett where he has spent the last three years as the SVP, Global Creative Director of Samsung Electronics, helping usher the brand into the pop-cultural icon it has become to date. Brandon has won every single major award in the industry on both continents and is one of the worlds youngest and freshess CCO’s in the business, but when you meet him you will realize he is just a kid with a big heart.

 

Ben K. Tatta, President, Cablevision Media Sales, Cablevision Systems Corporation:  Ben K. Tatta is president of Cablevision Media Sales (CMS), the division responsible for local television and online advertising sales across millions of households in the New York DMA.  In this capacity, Mr. Tatta oversees overall media sales strategy, vision, innovation, product and technology, budget and data-driven results. The division comprises three sales groups including local ad sales, News 12 Networks, and the New York Interconnect (an LLC Partnership with Comcast) and includes a comprehensive portfolio of advanced data analytics solutions designed to maximize the ROI of TV advertising investments.  Under Mr. Tatta’s leadership, Cablevision has continued to innovate its pioneering approach to data paving the way for an audience-driven approach to television advertising and providing deep insights into audiences in the nation’s most influential viewing market. The company’s census-level audience data combined with its leading addressable TV advertising solutions provides marketers a high level of precision in delivering the right messages, to the right audiences.  Before becoming President of Cablevision Media Sales, Mr. Tatta served for nearly a decade as Senior Vice President of New Business Development for Cablevision. In this role, he developed new, advanced advertising capabilities, products and technology partnerships. Before joining Cablevision, Mr. Tatta led digital media, advertising, and e-commerce initiatives for several leading media and technology companies including Walt Disney/ABC, USA Networks, Lagardere Media, and IBM. Mr. Tatta was also a founding member of Concrete Media, one of the first commercial web development firms in the U.S.  Mr. Tatta received a B.A in Economics from Villanova University and currently lives in New York City with his wife and two children.

 

Gayle Troberman is Executive Vice President and Chief Marketing Officer for iHeartMedia, Inc. As such, she leverages the company’s extensive range of content, experiences and technologies to bring brands together in new ways with consumers across all of the company’s businesses, including Clear Channel Outdoor, iHeartMedia’s 859 radio stations and iHeartRadio. Troberman is a marketing innovator and visionary. Prior to iHeartMedia, she served as Chief Marketing and Ideas Officer for IPG Mediabrands; before that, she spent 16 years at Microsoft, first launching Internet startups and building the first branded entertainment team online, and then as their Chief Creative Officer, overseeing their portfolio of brands and global advertising campaigns across consumer and business-to-business products, including Windows, Office, Bing, and XBOX.

 

Harvey Schwartz is Executive Vice President of Talent at WhoSay, the leading celebrity and influencer content marketing company. At WhoSay, Schwartz oversees the company’s celebrity talent acquisition strategy and implementation, including pairing celebrity talent with brands for campaigns. WhoSay currently worked with over 2,000 of the world’s biggest celebrities and influencers. Prior to working at WhoSay, Schwartz worked in the entertainment business as VP A&R for Universal Music/Capricorn as well as managing Grammy award winning artist Peter Gabriel in North America. Schwartz is based in WhoSay’s New York office.

 

Dan Ratner is Executive Chairman and co-founder of Public Good, which helps people find, connect with and support organizations working on the causes they care about. Prior to Public Good, he was Director of Development helping to build the technology team for President Obama‘s 2012 reelection campaign. Before the campaign, Dan served as co-founder and COO/CTO at Sittercity, the nation’s largest service dedicated to helping parents find quality childcare online. In addition to his startup and campaign work, Dan is on the boards of Open Books, a Chicago literacy organization and Fulcrum Point New Music Project. He’s also an impact investor and serves on the board of Impact Engine, an accelerator and early stage investment fund for impact business. When not working, he loves to write and has published two non-fiction books on nanotechnology and is working on an upcoming novel. He lives in Chicago with his wife Genevieve Thiers and their amazing twin sons Ari & Leo.

 

Kenneth Hertz is a Senior Partner in the Beverly Hills law firm of Hertz Lichtenstein & Young LLP.  Ken and his partners specialise in representing talent and new media companies in the sports and entertainment industries.  The firm's clients include Will, Jada Pinkett, Willow and Jaden Smith, No Doubt, Gwen Stefani, The Black Eyed Peas, will.i.am, Keith Richards, Herbie Hancock, Jason Mraz, Britney Spears, Janet Jackson, David Blaine, Shaun White, Wayne Gretzky and Alex Rodriguez.  Prior to joining the firm, Ken was in charge of music - business and legal affairs - for the Walt Disney Company.  Ken is also a principal in Membrain - an entertainment marketing and strategy consulting firm.  Membrain consults a number of firms engaged in businesses operating in the entertainment content, fashion, technology and marketing industries (Membrain's clients include JibJab, BigChampagne, Hasbro Toys, McDonald's, Intel, MillerCoors, and Coty.)  Ken is a frequent speaker and commentator on the subjects of entertainment, marketing and convergence, is often quoted in the New York Times, Los Angeles Times and Wall Street Journal, has appeared on CNBC's monthly newsmagazine Business Nation, and has been an instructor at UCLA's Anderson Graduate School of Management, and an adjunct professor of law at USC.

 

Tom Flanagan, Partner, Nut + Bolt. As a co-founder and partner of Nut + Bolt, Tom is responsible for driving content strategies and creative services for global brands and entertainment companies. As a former EVP for Leo Burnett, Tom launched the company's NYC office and helped lead the company's entertainment marketing and content creation efforts. As a marketer, Tom has extensive experience in the sports, music and film industries. He has also launched digital divisions of global companies, and created start-ups focused on video production  and technology consulting. In Asia, Tom has worked closely with industry leading entertainment companies in China and Japan. His co-workers have helped him win many awards, including a Gold Cannes Lion and Gold Clio for Branded Content. He is proud to be a board member for the Love Hope Strength Foundation. www.ntblt.com