The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"


Thursday, March 3rd, 2016

3:45 PM - 5:00 PM

Session A: Grand Ballroom (4th Floor)

VR-AR Production on the Edge - The Amazing Journey of Imagination: Storytelling in Content and Advertising

Jesse Kirshbaum, CEO, NUE, Moderator

Eric W. Shamlin, Managing Director / Executive Producer, Secret Location (The Sleepy Hollow: VR Experience)

Michael Roche, SVP, Sales & Partnerships, REVOLT

Nicholas Longano, CEO, OTT Networks (Paula Deen Network)

Debra Anderson, Chief Strategy Officer & Founder, datavized

Cory Melious, Senior Sound Designer/Mixer, Re-Recording Engineer, Heard City

Cory Haber, CEO, Rivet Media (VR for Blue Note Entertainment)

Eric W. Shamlin, Managing Director / Executive Producer, Secret Location: Eric is an Emmy and Cannes Lion award-winning storyteller with 20 years of experience across multiple creative industries; film, television, visual effects, advertising and digital.  Now with an emphasis on virtual reality.  Eric is Vice President, Managing Director and Executive Producer of Secret Location’s US office. Secret Location is a content studio for emerging platforms. They were among the first companies to pioneer storytelling in this new medium and were recently honored with the first ever Emmy given to a VR experience. Secret Location is currently developing a slate of traditional television content, VR games, VR cinematic experiences and several digital platforms. Secret Location has offices in Los Angeles and Toronto. They are represented by UTA and VRSE.


Michael Roche, SVP, Sales & Partnerships, REVOLT: As the SVP of Sales & Partnerships at REVOLT, Michael leads a team of energetic music experts in their mission to connect brands with Millennials and Gen Z-ers.  Michael has over 15 years experience in music and media and is skilled in branded content creation, music-driven events, and technology-fueled partnerships. He has formulated first of its kind co-sales initiatives with major players including ESPN, Jaunt VR, Twitter, VEVO, Electus, and Funny or Die. Michael was recently named Cablefax’s “Sales Person of the Year” for the groundbreaking partnerships that were executed in 2015. Prior to REVOLT, Michael spent 13 years with Fuse and MuchMusic serving as VP of Advertising Sales and overseeing the Eastern Region's TV and Digital teams. Prior to that he opened Fuse's first ever Midwest office in Chicago. Michael earned his bachelor's degree from University of Delaware's Lerner College of Business and Economics. His passion for music and technology was already in focus, working with Hi Frequency Marketing, interning at Blue Note Records, and hosting his own show on WVUD's college radio station.


Debra Anderson is based in New York and is Chief Strategy Officer and Founder of datavized, an immersive design and technology studio with a focus on strategy and production for Virtual Reality, Augmented Reality and 360° desktop and mobile environments.  She is a Producer/Director specialized in digital storytelling and media impact, building data-driven and researched based approaches to immersive experiences and next generation human-machine interfaces. Her pioneering VR film In\Formation, is a 25 minute 360° 3D (stereoscopic) live action immersive documentary about the potential of VR to inspire empathy in its audience.  She is producer for fully immersive experiences at the intersection of VR, neuroscience, artificial intelligence, journalism, technology and gaming. Award-winning projects include The Enemy, SoundSelf and Less Than Human.  At Datavized, Debra is currently designing high quality WebVR experiences combining immersive visual storytelling, filmmaking, animation, coding and rapid prototyping to build virtual experiences with real impact and is building a team to innovate in this area. Debra founded the innovation consultancy Culture Shock in 2007; presented groundbreaking interactive works with NFB at Sundance New Frontier, Tribeca Storyscapes and curated arts/tech projects at Volta Art Fair NY & Switzerland. Debra designed and instructs the first Big Data: Consumer Research course at The New School for Public Engagement and is currently building new curriculum in Immersive Storytelling at Parsons, The School of Art, Media and Technology (AMT).


Nicholas Longano has been the President of Interactive Media Division at Mojo LLC since May 2004. Mr. Longano served as Chief Marketing Officer and President, New Media of Massive Incorporated. He has over 15 years in consumer packaged good marketing, with 4 years as General Manager and Head of Marketing for Vivendi Universal Games. He served as General Manager for Calvin Klein Cosmetics Canada and Latin America operations, and head of marketing, worldwide. He has extensive track record of launching successful franchises worldwide and served as President of MOJO Advertising in Los Angeles - where he formed a new video game division, with clients such as Atari, ESPN Games, VUG, and Groove Games. Mr. Longano served as Group Vice President of Marketing at Vivendi Universal Games where he successfully launched marketing campaigns for several franchises such as The Hulk, Battlestar Galactica, Crash Bandicoot, Spyro the Dragon, Jurassic Park and SWAT: Global Strike Team. He served as Senior Vice President of Marketing and Strategic Development of Sierra where he managed all Massive Incorporated, core and casual titles. Mr. Longano holds Business Degree in Marketing from the David Syme Business School, and Bachelor's Degree in Psychology from Monash University, Melbourne, Australia.


Nicholas Longano, CEO, OTT Networks (Paula Deen Network): For twenty-seven years, Nicholas Longano has been an entertainment and technology entrepreneur and leading senior executive overseeing the creation of exciting new business ventures and leading innovations in the online digital entertainment, media and video game markets. Longano has spent the last several years working on the development of revolutionary online and mobile content distribution and monetization platforms for entertainment properties, such as Paula Deen’s OTT network and Oscar De La Hoya’s Golden Boy Promotions and Ring TV digital channels and Apps. Prior to this, Longano was involved in several innovative ventures, including his most acclaimed entrepreneurial endeavor, Massive Incorporate, where as President and CMO of Massive Incorporated, he led the strategic business operations, marketing, licensing and content acquisition for the company. He created Massive’s core strategy and oversaw execution of the world’s first video game advertising network. Massive was sold to Microsoft in 2006. Longano has served in several executive roles at Vivendi Universal Games, which published such top worldwide franchises as World of Warcraft, Diablo, Half Life, and Counter Strike. He also worked with key partners for the publishing and development of titles for Disney, Fox Interactive and Interplay. He later played a pivotal role in the acquisition of the Fox Interactive titles, such as The Simpsons Hit and Run Franchise. He later went on to be General Manager of Universal Interactive, where Longano was responsible for all Universal film-based franchises, including, Lord of the Rings, The Hulk, Fast & Furious, The Chronicles of Riddick, Scorpion King, Jurassic Park, Buffy the Vampire Slayer, Battlestar Galactica, The Thing, Van Helsing, and Cat in the Hat Prior to entering the video game industry, Longano held key positions in the fashion and beauty industry, including General Manager and Vice President for Calvin Klein Cosmetics where he launched the Calvin Klein Cosmetics line in over 20 countries and over 120 worldwide retailers. Calvin Klein brought Longano on board in 1997, following his tremendous success with turning Revlon’s color cosmetics and fragrances businesses into an international success. He began his career in cosmetics with L’Oreal, where he launched the Studio Line product line onto the Australian market and then overseeing the Performing Preference and Excellence Crème lines in the U.S. At Cadbury Schweppes in Australia, Longano was the Marketing Manager for all Schweppes soft drinks. He licensed several top franchises for distribution, manufacturing and marketing for the Australian market, and was responsible for launching Pepsi, Evian Spring Water and the Sunkist brand of beverages onto the market.


Cory Melious, Senior Sound Designer/Mixer, Re-Recording Engineer, Heard City: At audio post production company, Heard City, Cory Melious splits his time between commercials, feature films, documentaries, and VR/AR experiential projects. He has recently worked on Blue Ruin, Kumiko, the Treasure Hunter, and the Peabody award-winning PBS show, Art21: Art in the Twenty-First Century. His commercial reel includes spots for Chobani, American Express, Delta, and Memorial Sloan Kettering. Heard City’s recent VR projects include the Gatorade 360º Bryce Harper VR experience and Stella Artois Star 360°.


Jesse Kirshbaum, CEO, NUE: For more than a decade, Jesse Kirshbaum has been at the forefront of the music business, specializing in securing talent for concerts, tours, and endorsement deals for his clients and brand partners internationally. Jesse founded Nue Agency — a creative music agency that was recently named to the Inc. 500 as the third fastest-growing media company in America — to sit at the center of music, brands, and technology. Jesse is also the co-founder and visionary behind SoundCTRL, the authority in music technology culture, news, and events. It features op-eds, first-look interviews, behind-the-scenes looks at startups, and much more. SoundCTRL’s newsletter goes to more than 10,000 music tech influencers and enthusiasts weekly and is syndicated on the television network Fuse. Jesse is the executive producer for the hit digital series CRWN and the annual FlashFWD Awards, which honors premier stars in music technology. He sits on the advisory boards of Magnises and Bombas, as well as Social Media Week and Digital Media Wire, where he shares a dynamic enthusiasm and passion for shaping the new music business.