The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"


Thursday, March 3rd, 2016

10:45 AM - Noon

Session B: Prague Room A (3rd Floor)

Original Internet TV - The Cross Platform Explosion

Brendan Murnane, Head of Video Business Operations & Strategy, Content & Consumer Brands, AOL

Thao Hoang, Senior Vice President of Business Development, Defy Media

Damon Williams, SVP, Music Choice

Rick Bashkoff, SVP of Business Development, ZEFR

Thomas Kramer, Vice President, Product, Bent Pixels

Emily Gray, V.P., Revenue Products and Business Development, Refinery29, Inc.

Matt Farber, Digital Media Executive/Entrepreneur, Moderator

Thao Hoang serves as Senior Vice President of Business Development for Defy Media, where she leads content syndication and licensing and corporate development efforts on behalf of Millennial-focused brands such as Smosh, Break, Clevver and Screen Junkies. Prior to Defy, Thao was Vice President of Content Distribution at Viacom Media Networks, where she negotiated distribution agreements on behalf of Viacom's cable networks such as MTV, Nickelodeon, BET, Spike and Comedy Central.  Thao also held various strategy positions at Viacom, NBC Universal and Primedia.  She began her career as an investment banker with DLJ and Credit Suisse focusing on Media & Telecom and was an analyst for a Southeast-Asian private equity fund. Thao is an accomplished sales and business

development professional with deep understanding of the media landscape, consumer and distributor needs, emerging technologies and business models.  She has a demonstrated ability to source and execute strategic partnerships and distribution deals in the digital and traditional media space.  Thao received her M.B.A. from Harvard Business School and her B.A. from the University of Texas at Austin.  She lives in New York C


Rick Bashkoff, SVP of Business Development, ZEFR: Rick is SVP of Business Development.  Reporting to the Chief Business Officer and assisting in driving enterprise value for the company, Rick manages a team responsible for sourcing, negotiating and closing new business partnerships and retaining existing business partnerships which have included NBCUniversal, Viacom, CBS/Showtime, AMC Networks, Warner Music Group and many others. Prior to ZEFR, Rick was VP of Business Development & Marketing at Howcast Media where his responsibilities included overseeing core business growth, distribution, partnership management and marketing strategy.  During Rick’s time at Howcast he established Howcast as a Top 100 YouTube channel and forged successful partnerships with some of the largest media companies in the world including YouTube, Google, Aol, Yahoo!, Viacom, Hulu, Microsoft, and Comcast. Previously, Rick was at Warner Music Group, where he was responsible for all digital video accounts and implementation of WMG’s first digital video strategy. He graduated from the University of Maryland at College Park with a degree in communications.


Thomas Kramer is VP, Product at Bent Pixels, the premier technology platform for next-generation media companies.  An experienced executive in the digital video space, Thomas leads product strategy and oversees the development of innovative enterprise software for multi-platform networks. Thomas’ experience with multi-channel networks ranges from content strategy and audience development to online advertising.  He was formerly the Senior Director of YouTube Content Strategy and Optimization at Maker Studios (The Walt Disney Company).  At Maker, Thomas led a team focused on audience development strategy for top Disney-owned brands (Marvel, ESPN, Disney Animation, and Disney Parks), as well as for many of the biggest creators on YouTube (PewDiePie, GameGrumps, and Shaytards). Additionally, Thomas has robust experience working with major brands, agencies, and content creators on multi-platform video strategy and brand campaigns.  He has managed significant digital media spends for agencies and brands (including video, social, display, and SEM).  As a consultant, he has advised content creators on organic growth strategy across platforms and played a role in brand integration partnerships. Thomas is a graduate of the University of Oregon.


DAMON WILLIAMS, Senior Vice President, Programming Strategy and Partnerships, MUSIC CHOICE: Damon Williams is the Senior Vice President, Programming Strategy and Partnerships for Music Choice, the premier consumer destination for music on television. Williams leads and develops high level programming strategies, initiatives and partnerships to help increase usage and audience for Music Choice. Williams is responsible for the company’s overall music strategy and label business development.   He leads all new business partnerships with artists, labels, managers and third party distributors like Maker Studios and Omnia Media to help drive network usage and grow its consumer audience. Williams joined Music Choice in 1998, spending his first years with the company as the lead programmer for the urban music channels, which under his direction, emerged as the most popular channels in the line-up.  Considered one of the leading music programmers in the country, Williams’ has over 25 years of broadcast experience and has been quoted extensively and appeared on television as a national authority on music. In addition to his work at Music Choice, Williams serves as the Chairman of the Board of the Rhythm and Blues Foundation a non-profit organization dedicated to preserving the legacy of R&B music and assisting legacy artists in need with grants and donations.


Emily Gray is the VP of Business Development and Strategic Partnerships at leading lifestyle media company Refinery29. There, she oversees Refinery29’s distribution strategy, brokering partnerships with existing and emerging platforms and media companies that allow Refinery29 to deliver content to millennial women everywhere. Emily got her start at Yahoo! Music, followed by managing business development and strategy at Martha Stewart Living Omnimedia. Prior to joining Refinery29, she was VP of Premium Publisher Relationships at Medialink. At Refinery29, Emily has brokered deals with companies including Snapchat, Uber, Comcast, Verizon, and Facebook, and spearheaded the development of Her Brain On Digital, Refinery29’s insights study into the minds of millennial women. She has a knack for using creative insight to amplify work with brand partners in interesting and unique ways. Emily received her bachelor’s degree in English Literature and Language from Union College in Albany, New York. She sits on the board of The Philanthropic Foundation. Emily enjoys spending her free time skiing and is currently remodeling her New York City apartment.


Brendan Murnane, Head of Video Business Operations & Strategy, AOL Content & Consumer Brands: Brendan brings 10+ years of diversified professional experience to the ever-changing video industry. In his current role as Head of Video Business Operations & Strategy for AOL’s Content & Consumer Brands, Brendan is tasked with driving AOL’s consumer video strategy across a wide spectrum of stakeholders, including studios, finance, sales, marketing, packaging, yield, business and corporate development, as well as O&O properties such as Huffington Post, TechCrunch, Engadget, Autoblog, Moviefone and Makers. Additionally, Brendan oversees AOL On, AOL’s dedicated OTT application across web, mobile and 19 OTT / Connected TV platforms. Prior to his current role, Brendan worked in AOL’s corporate strategy function, where he coordinated Board of Directors sessions, supported large-scale M&A and strategic partnership deal opportunities with in-depth analysis, and led projects across finance, ad tech, programmatic television, video syndication and organizational alignment. Before joining AOL, Brendan was a Manager in Deloitte Consulting’s Media Practice, and worked in Sony Music’s digital strategy and business development group. Brendan is a graduate of Northwestern University (BA, Economics) and New York University (MBA).

Matt Farber is a successful video content executive and entrepreneur with a proven track record of developing content businesses for new platforms. Farber currently consults for companies including FVOD and SVOD services, MCN’s, and live streaming platforms helping them with content strategy, business development/strategic partnerships, and deal negotiation. Current and recent clients include Conde Nast Entertainment, AMC Networks/WE tv, YouNow, Big Frame, Livestream, and Dailymotion. Recently, Farber created profitable native digital video content companies DoubleBounce (branded entertainment), and Gwist (YouTube niche MCN). Over the years, Farber held a number of executive roles in digital media and television. He was MTV’s first Chief Digital Officer; General Manager of MTV2; CEO of Sequoia backed digital music platform Tonos; and most recently, Executive Vice President, Programming for the Fuse cable network. Additionally, Farber owned and/or operated a collection of assets targeting a “gay-ish” demographic. He founded and developed the Logo cable network, selling it to Viacom; created a syndicated radio show acquired by Clear Channel; started an imprint label with Sony Music; and partnered with Community Connect to create an LGBT-centric social network. Farber graduated Summa Cum Laude from the Wharton School.