The Digital Hollywood Experience

The Digital Hollywood Experience

PDF - 2016 May Agenda - Click Here


Friday, May 6th, 2016

9:30 AM - 10:45 AM

ThinkTank II: Haas Conference Center - Room 172-173

Social Engagement - Tracking The Real-Time Social Graph - Content, Communication, Advertising

Mark Carlson, CEO, SimpleFeed, Inc.

Ori Nakar, Chief Product Officer, Telescope

Chuck Fishman, Director, Media, Entertainment and Publishing, Acquia

Nguyen Duong, Director of Digital Strategy, INNOCEAN USA

Cathy Gribble, Director, Digital Strategy & Analytics, Team One

Shawnee Swarengin, Vice President of Content Marketing, CleverTap

Nancy King, Consultant, NewView Marketing, Moderator


Nguyen Duong, Director of Digital Strategy, INNOCEAN USA: As Director of Digital Strategy at INNOCEAN USA, Nguyen Duong finds ways to help Hyundai cars be a meaningful and worthwhile part of people's lives. It could be building an experience when they visit, or a Facebook post that is shared in their Timeline. He works closely with strategic planning, UX, technology, production, account and media teams to help architect a digital strategy that will guide the brand through various customer experiences. Prior to INNOCEAN, Duongwas the Participation Planning Director at Saatchi & Saatchi LA, where he led and developed all digital and social media strategies for Toyota. Before that he worked at Team One Advertising as a Senior Strategic Planner, and

Tracy Locke as a Strategic Planner. Throughout his career, Duong has worked in various enthusiast categories as well as agency capacities including accounts, strategic planning, and digital strategy for brands such as Giant Bicycles, Kawasaki Motorcycles, PepsiCo, Taco Bell, Lexus and Toyota.


Cathy Gribble, Director, Digital Strategy & Analytics, Team One: Cathy Gribble has been in digital marketing and analytics for over a decade. Her experience includes luxury automotive, high tech, entertainment and gaming. She is passionate about developing strategies that come from data-driven insights, audience profiling and finding the unique value propositions of brands and products. She also has a long record of leading projects that encompass results-driven integrated marketing, audience segmentation and targeting, on-going optimization and performance analytics.


Mark Carlson co-founded SimpleFeed in 2004 and has served as CEO since the company’s inception. Previously, Mark was CFO at First to File, an enterprise software company he sold to MarkMonitor. He was also general manager of the internet security group of CyberMedia, a public company later acquired by Network Associates/McAfee. Mark joined CyberMedia when it acquired Walk Softly, Inc., a company he founded and helmed as CEO. At Walk Softly, Mark led marketing and development of Guard Dog, an internet privacy and security product that became a PC Data Top 10 product. Before he started Walk Softly, Mark was CFO and vice president of business development at Digital Pictures. He began his career in the technology investment banking departments of Montgomery Securities and PaineWebber after graduating from the Wharton School, University of Pennsylvania.


Ori Nakar, Chief Product Officer, Telescope: With over 10 years of experience in Product Development in the Social and Mobile industry, Ori s a member of the senior management team at Telescope and leads technology and product development for the company. His main role is managing our solutions, product development and innovation initiatives to solve the real problems that our clients face. For example, our clients often ask 'How can we interact with consumers in a meaningful way wherever they are, and how can we measure that success.'When Ori joined the Telescope team 7 years ago, toll free voting was pretty much the only way to interact with TV shows such as Idol and Got Talent. Now we run Instagram voting for NBA, integrate social media content to live broadcast, and work closely with the teams at Twitter, Facebook and Google to bring to market new ways to engage consumers and build deeper relationships with audiences.More than anything, Ori's driven by innovation and creation. "I love taking ideas that started as an insignificant part of a conversation, rallying the team and ending up with a product that we can take to market."


Chuck Fishman, Director, Media, Entertainment and Publishing, Acquia: As Media, Entertainment and Publishing Director, Chuck Fishman leads Acquia's engagements with the various segments of those industries including music, TV, film, books and magazines, broadcasting and digital media. Acquia enables companies across all industries to develop and manage amazing digital experiences. Fishman also co-chairs the direct marketing and CRM workgroup at helping to set music industry best practices and standards for reaching music fans through artist web sites. At Cisco Systems for 5 years, he managed media and entertainment partnerships for the technology giant including managing the company's partnership with the Warner Music Group. In 2012 after leaving Cisco, Chuck successfully launched the <> music promotion platform for record labels. His work with partner Rostrum Records led to successful digital releases for superstar rappers Wiz Khalifa and Mac Miller. Fishman also manages partnerships and digital marketing for the legendary George Clinton & P-Funk All Stars and several other artists. His direct work in both the music and technology industries will benefit thought leadership at


Shawnee Swarengin is the Vice President of Content Marketing for CleverTap a mobile analytics and engagement platform. She oversees content strategy, public relations and social media for the company leveraging her extensive 15 years experience as a brand marketing executive for top tier companies like Bandai Namco Entertainment, Demand Media, Prisma Sports and other leading start-up companies in the tech space.


Nancy King, Consultant with NewView Marketing: bridges that gap between client and agency with a keen understanding of the issues that confront today's marketing executive. Ms. King formed her own marketing consulting company, NewView Marketing in 2000 after years of successful client side experiences in a variety of different industries from toys to technology to food and entertainment. She has held the position of Vice President of Marketing at Mattel Toys, and among others. For more information, go to: Ms. King has taught advanced marketing at the University of Montana School of Business Administration and holds a BSBA in marketing and finance from Boston University and an MBA from Northeastern University.