The Digital Hollywood Experience

The Digital Hollywood Experience


Lamb and CTO, Steve Harshbarger to develop Multipop. Built with content creators and their publishers at the core, Multipop delivers interactive videos across virtually any platform. Quickly add a variety of content items like merchandise, advertising, commentary and voting, all without disrupting the core experience. His goal: help producers deliver effective money making content and a great user experience to the audience so everyone can win!


Steve Lyons, Product Manager, Cedexis: Steven Lyons is an veteran of internet service delivery with experience in engineering, product management and strategy. He has focused on delivering the best user experiences in data driven industries such as supply chain optimization, machine learning personalization, cloud computing and video delivery. He oversees Cedexis Openmix, a global-scale application router and intelligence engine that ensures the best possible user experience for billions of Internet users per day. He participates regularly in industry groups such as the Streaming Video Alliance and Quality of Experience Consortium.


Jeffrey Stansfield is the President and CEO of Advantage Video Systems, a leading technology provider to the broadcast, motion picture, television and motion graphics industries. Stansfield launched AVS in 2001 and has steadily built its clientele by focusing on one customer at a time. His slogan, “How can we make your day perfect?” drives him and his team to empower clients with the latest information and technology solutions. His company’s work encompasses workflow consultation, design, installation and integration. Stansfield has served as a general board member, treasurer and secretary of SMPTE (Society of Motion Picture and Television Engineers). He supports many other industry organizations including the Creative Pro User Group Network, the Digital Cinema Society, the Hollywood Post Alliance, the Society of Television Engineers and the National Association of Broadcasters. His more than 25 years of experience includes the construction of broadcast facilities as well as technology services for production and post-production facilities, special effects businesses and motion graphics businesses.  Stansfield is a certified editor in Final Cut, Avid and Adobe Premiere, and a beta tester for Adobe After Effects and Premiere. He holds certifications in cabling systems, including fiber, and offers expertise in cameras, lighting, shared storage and asset management solutions.


Travis Howe, Executive Vice President & General Manager, Sellside Global Platform Solutions, Mediaocean: Prior to joining INVISION, Travis served as Senior Vice President for the Americas overseeing Sales Development and Ad Operations functions for Sony’s Digital Ad Sales division. He founded the division in 2006 that manages digital ad sales for Sony’s entertainment companies including: PlayStation, Sony Pictures, and Sony Pictures Television across online, mobile, PlayStation 3 and Sony’s suite of connected devices. Additionally, he was accountable for ad operations in South America for Crackle’s Latin American sites. Prior to Sony, Travis was an Operational Strategy Consultant for Inforte where he focused on mergers and acquisition in the U.S. and Europe. Previous to Inforte, Travis served as a Change Management Consultant for Accenture, focusing on the entertainment, travel, tourism, and consumer products verticals.


Deb Ray, Chief Data Officer, VideoAmp: Deb Ray is the Chief Data Officer at VideoAmp, where he is focused on developing the data platform and the data science that enables advertisers and media owners to transact seamlessly across devices with a Screen Optimization Platform. Deb completed his PhD in Machine Learning and Economics at Caltech. At Caltech, he founded Pasadena Labs, an adtech company that built a hyperlocal ad platform used by clients such as Microsoft and IAC. Deb has also developed computer vision products at Microsoft Research, and machine learning algorithms for high-frequency trading. He has been awarded several patents, his publications have been highly cited, and is a frequent speaker at AI and Big Data conferences.


Lauren Cole is President of Cole Media (, a boutique consulting group that helps clients launch, evaluate, and grow media-related businesses, including a range of digital media (SVOD, iVOD, AVOD, YouTube channels), cable and satellite television networks, film distribution, broadcast and multicast television, connected TV devices, and mobile, in the U.S. and internationally. Typical projects include business strategy and plans. The company was established in 2002 and has worked with over 140 clients to date.  Past and present clients of Cole Media include Netflix, Gracenote, Yahoo!, Electus, Tribune Digital, Anonymous Content, M-Go, Technicolor, SK Telecom, Nike, Verizon Wireless, Ovation TV, TV One, Hasbro, NBCU, BBC Worldwide, and Scott Sanders Theatrical Productions (Broadway theater). Lauren was previously Chief Operating Officer of PacketVideo Corporation, an early mobile video company, and SVP, International Networks in Sony Pictures’ International Television division where she launched, made investments in, and supervised cable channel investments in Europe, Latin America, Asia, and Australia. She also has worked in Warner Bros.’ Strategic Planning Department and at Bain and Company. Lauren has an A.B. in Applied Mathematics from Harvard College and M.B.A. from the Stanford Graduate School of Business. Lauren frequently moderates panels at conferences such as Digital Hollywood, and often serves as an expert witness on entertainment-related litigation.




Friday, October 21st, 2016

9:30 AM - 10:45 AM

ThinkTank I: Haas Conference Center - Room 171

Managing Video Strategy: Distribution Channels, Advertising and Technology

Josh Lamb, Executive Producer, Multipop

Deb Ray, Chief Data Officer, VideoAmp

Jeffrey Stansfield, President and CEO, Advantage Video Systems

Steve Lyons, Product Manager, Cedexis

Steve Harnsberger, EVP Strategic Business Development, Guidebox

Lauren Cole, President, Cole Media, Moderator


Josh Lamb, Executive Producer, Multipop: Lamb has proven himself a business innovator, bringing a fresh vision and bold approach to industry leaders such as Frito Lay and Robert Half International. In 2009, Lamb co-founded The Shadow Gang, a transmedia company built to develop an original experience called BZRK in partnership with best-selling author Michael Grant and Egmont Publishing. With the sales of foreign book rights in over 14 countries, and movie option rights to Sony Pictures within a year of fruition, and prior to the mainstream book launch, Lamb proved that a multi-platform narrative experience could help build an audience and global reach. That experience led