The Digital Hollywood Experience

The Digital Hollywood Experience


Ariella Lehrer, Ph.D., CEO and President, Legacy Games: A well-known video game industry veteran, Ariella Lehrer is the founder of three successful companies. Lehrer has dedicated her career to creating unique interactive experiences that serve to expand the overall market, and her growing portfolio of products has consistently engaged new customers, especially women, for more than three decades. Lehrer currently serves as CEO of Legacy Interactive and Legacy Games, both of which she founded in 1998. Based in Los Angeles, Legacy Interactive is a design and development firm dedicated to empowering consumers to master new ways to learn, play, and interact. Its products combine the company’s experience in creating engaging apps with cutting edge technology. Legacy Games is best known for its PC and mobile games featuring some of Hollywood's biggest licenses, including Tarzan, Criminal Minds, Murder She Wrote, Twilight Zone, Ghost Whisperer, Law & Order, E.R. and others. Legacy's longstanding partnerships with major companies including Crayola, NBC, CBS, A&E, Fantasy Flight, and BBC have established Ariella's reputation as a leading expert in interactive game licensing.

Lehrer holds a PhD. in Cognitive Psychology from Claremont Graduate University.


Jerri Lynn Hogg is a media psychologist, director of the Media Psychology program at Fielding Graduate University, 2015 President of the American Psychological Association’s Society for Media Psychology and Technology, co-creator of Fielding’s Certificate in Brand Psychology and Audience Engagement , and co-author of Mad Men Unzipped. She integrates her passion for branding, augmented/virtual reality, technology, and digital environments with research to advance the understanding of the positive use of media and technologies and their physical, cognitive, and emotional impact. Dr. Hogg is a coveted industry speaker and with over 50 scholarly presentations on media psychology, is a pioneer in the field of Media Psychology.  She recently spent six months working with the U.S. Department of Defense Global Operations on an anti-terrorism simulation using narrative psychology to degrade and counter terrorist messaging in Iraq, Syria, and North Africa. Her current focus is on brand psychology strategies; augmented environment design solutions; and narrative messaging for positive change. She was recently a judge for the annual SoMe (Social Media) Awards. You can find her on Twitter @HoggJL. She also authors a blog for called “The Digital Life.”


Brian Marr, Chief Strategy Officer, Smashing Ideas ; Brian Marr is a marketing strategist, business leader and educator. In his role as Chief Strategy Officer at Smashing Ideas, Brian is passionate about creating digital experiences that harness the Power of Motivational Design– what he believes is one of the most powerful tools in creating an engaged, loyal audience. Brian has been fortunate to work for several great technology companies and startups, including Microsoft and Hewlett Packard, in product management and marketing roles focused on bringing new consumer technology to market and evolving communications through emerging media. In 2007 he transitioned to an agency role, joining the Wexley School for Girls as Managing Director. His clients have included Boeing, Getty Images, Mattel, Microsoft, Panasonic, Philips, Pepsico, Wilson and the Seattle Sounders. Brian grew up in Silicon Valley and graduated from the University of California, Santa Cruz with a bachelor’s degree in psychology. He currently teaches two graduate courses in the Master of Communication Leadership program at the University of Washington.


Don Daglow, CEO, 4thRing Inc., President, Academy of Interactive Arts & Sciences Foundation: Don Daglow is a three-time Inc. 500 CEO and 2008 Technical Emmy® Award recipient who advises game developers and publishers around the world, as well as teaching entrepreneurs at the Founders Space accelerator in San Francisco. His clients range from small mobile game startups to large international publishers.  Don is the only games industry executive who has led development teams on every generation of the first three decades of video game consoles, working on each cycle from the Intellivision in 1980 to the PS4 today. He produced two of EA’s first three sports titles and led development teams on the award-winning sports games La Russa Baseball , Madden NFL for PC, and NASCAR Racing.  He speaks extensively in North America, Europe and Asia at conferences focused on interactivity and entertainment.  He also serves as President of the Academy of Interactive Arts & Sciences Foundation, the charitable arm of the AIAS.  Don's career in game design began in 1971 (before Pong), and he has been designing online titles since 1987 (before the Internet). In addition to an Emmy® Award for Technology and Engineering in 2008 for his creation of Neverwinter Nights, the first graphical MMORPG, he also received the CGE Award in 2003 for "groundbreaking achievements that shaped the Video Game Industry," and his game Utopia is featured in the touring Smithsonian Museum "Art of Video Games" exhibit.


Keyvan Peymani is a veteran senior executive and thought leader working in the intersection of technology, media and venture capital. Keyvan joins Touchdown Ventures after serving as the Managing Director, Digital Strategy Division, overseeing venture, digital and business development activities at ICM Partners since 2012. Keyvan has a keen interest in startups in the consumer technology, mobile, analytics, VR/AR and general media spaces and has partnered with companies including Wickr, Screenz, Streamup, Trance, and Cinemacraft. Before joining ICM Partners, Keyvan spent a decade in senior operating roles at Netflix, Warner Brothers, Disney and Nettwerk Music Group, where he led several industry first initiatives in content distribution, mobile applications and new business development. Keyvan began his career leading his own web/tech services and eCommerce startup and has advised Fortune 100 companies around the world. In addition, he currently serves on the faculty of USC’s Annenberg School for Communication and Journalism, covering entertainment and emerging business models.




Wednesday, January 4th, 2017

1 - 2 PM

Session II - DH8

LVCC, North Hall, RoomN262

Pokemon GO - The Phenomenon of AR Gets Real

Industries are based on “hits” and AR has arrived as a mega-hit. Totally unexpectedly, months before the arrival of the anticipated Hololens and Magic Leap, an ingenious mobile game did it, in a superb combination of GPS technology and AR trickery.

Matthew Short, R&D Manager, Accenture Technology Labs

Brian Marr, Chief Strategy Officer, smashing ideas

Jerri Lynn Hogg, Director, Media Psychology PhD Program, Fielding Graduate University

Don Daglow, CEO, Daglow Entertainment

Keyvan Peymani, Partner, Touchdown Ventures

Ariella Lehrer, Ph.D., CEO and President, Legacy Interactive and Legacy Games, Moderator