The Digital Hollywood Experience

The Digital Hollywood Experience

 

Dan Levi is executive vice president and chief marketing officer of Clear Channel Outdoor Americas. He leads the organization’s overall marketing strategy and execution in support of the company’s vision of enabling advertisers and brands to captivate audiences wherever they are. Dan brings deep expertise in developing digital marketing strategies and has a proven track record of driving significant revenue growth, developing brands and creating opportunities for B2B and B2C marketing organizations. He joined CCOA from Levi Media Advisory, a consulting company he founded. Prior to launching his own firm, Levi was chief marketing officer at Captivate, and held senior-level digital marketing positions at companies including Zoom Media, Monster Worldwide, WWE and MTV. Since 2008, Dan has focused on the intersection of digital media, technology and location-based marketing through involvement with the digital place-based advertising industry. He has helped the industry’s nascent embrace of ad tech, mobile and programmatic buying opportunities, building partnerships that bridge the gap between traditional “off-line” media and the digital and mobile ecosystem that drives today’s modern marketing and advertising businesses. Dan has served as advisory board member of Digital Signage Association, chair of creative standards committee and member of the mobile integration committee for Digital Place-based Advertising Association, and member of technology innovations committee of Outdoor Advertising Association of America. He holds a BS in Marketing from Penn State University and lives in Brooklyn, NY.

 

Beau Avril, Global Head of Commercialization, Google Preferred, Google Inc.: As Head of Product Commercialization, Beau is responsible for bringing Google’s premium cross-platform reserve (non auction) video products to global markets.  This includes partner and O&O (YouTube) inventory and is anchored in Google Preferred, YouTube’s top 5% of content. Google Preferred is currently live in 21 markets and was introduced at the US New Fronts in Spring 2014. It provides marketers with a turn-key, scaled solution to reach the most passionate and engaged audiences in their favorite YouTube content.  Google Preferred uses real time data signals like watch time, shares, and likes to surface the most relevant content that is being watched right now.  Beau leads the group that manages all aspects of Google Preferred in-market offering, sitting between product and sales to manage the product roadmap and to develop global strategy, pricing, deal structures, packaging, measurement and promotion.  Beau also has oversight of YouTube’s Global Partner Sales Program which enables shared inventory sales between YouTube, media companies like CBS/NBC, and established multi-channel networks like Vevo, Maker Studios, Machinima, FullScreen, and Studio 71.  The program provides on-going management and support for YouTube’s largest partners so they can sell effectively into their YouTube channels.  The program was launched in 2011 and provides direct support to hundreds of large YouTube partners throughout the world.  Previously at Google, Beau led YouTube sales development for Priority Accounts in the Finance, Entertainment, Auto, and Travel industries, selling Google/YouTube’s suite of advertising solutions to well known brand advertisers including American Express, Mastercard, Ford, GEICO, Warner Brothers Theatrical, CBS/Showtime, NBC Universal and Disney/ABC.  This includes mobile and desktop search, display advertising via Google’s Display Network, and video solutions on YouTube. Prior to joining Google, Beau sold US first-run and off-network syndicated television for CBS Television Distribution Group, licensing TV shows and movies to domestic TV broadcast groups and network O&O’s including Gannet, Liberty, Sinclair, ABC, CBS, NBC, FOX and the CW.  During his time at CBS, Beau was responsible for negotiating programming distribution deals for shows like Frasier, Everybody Loves Raymond, Entertainment Tonight, The Insider, Oprah Winfrey, Dr Phil, Wheel of Fortune and Jeopardy.  Beau attended Cornell University and lives in Los Angeles.

 

Steven Haft is currently SVP Innovation at Time Inc., largest publisher in the U.S. and U.K, owner of such iconic brands as TIME, PEOPLE, Sports Illustrated and Fortune Magazines. Prior to joining Time, Haft built Indyworks, a media consultancy, where over the past decade he established himself as a thought leader on the impact of emerging technology on media for over 20 clients including Comcast Cable, Edelman Worldwide and Burson-Marstellar. In 2000, Steven Haft launched his digital career at AOL, rising to the role of Chief Strategy Officer of AOL’s $1.2 billion Interactive Marketing Group. Haft returned to AOL in 2012-13 as Senior Strategic Advisor. For two decades prior, Haft produced films and television which garnered 8 Academy Award nominations; BAFTAs and, for television, 8 Emmy nominations and the Peabody Award. Notable works include DEAD POETS SOCIETY, EMMA, PIRATES OF SILICON VALLEY, HOCUS POCUS and MADtv. Steven Haft is an elected Member of the Motion Picture Academy and Trustee (Emeritus) of Robert Redford’s Sundance Institute and the PGA (East). Mayors Bloomberg & DeBlasio appointed Haft to the Board of the Brooklyn Navy Yard Corporation, home to Steiner Studios. Steven Haft is a member of The Bar of the U. S. Supreme Court.

 

Andrew Solmssen, Managing Director, POSSIBLE, LOS ANGELES:  As managing director of POSSIBLE’s Los Angeles office, Andrew leads the office's client teams and determines best practices for engagement management. He is a frequent speaker at industry events such as Digital Hollywood and CES, and is regularly quoted by business and trade media on the topics of digital advertising and technology innovation.

 

Aaron Gallagher serves as Senior Vice President of Digital Ad Sales for Scripps Networks Interactive. In this role, he oversees digital sales for the company’s home brands, including HGTV, DIY Network, and Great American Country, as well as all related digital display, video, mobile, and social efforts. Gallagher joined Scripps Networks from Time Inc., where as Vice President of Digital Ad Sales, he harnessed the power of the company’s digital assets across multiple platforms and worked with some of its largest advertisers. While at Time Inc., he also held sales leadership positions at People Digital and CNNMoney.com and he started his career in digital advertising at BusinessWeek and IDG. Gallagher has been recognized with several industry honors, including being named a finalist at the MIN Sales Executive of the Year Awards. Gallagher graduated with a bachelor’s degree in English from the College of the Holy Cross in Worcester, Massachusetts. He is located at Scripps Networks Interactive’s Manhattan office.

 

David Cutbill, U.S. Advisory Leader, Media & Entertainment, Deloitte & Touche LLP: David leads the US Advisory Media and Entertainment practice for Deloitte & Touche LLP. He has worked in the media and entertainment industry for more than 25 years in both Europe and the United States. His experience includes external and internal audits, financial and operational consulting, acquisition due diligence, and public offerings. David has worked with all of the major studios, film producers and distributors, cable and broadcasters, music labels, interactive games, and new media.

Wednesday, January 4th, 2017

1 - 2 PM

Session I - DH7

LVCC, North Hall, Room N264

Transforming Contextual Advertising and Media Platform Relationships

Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead.  It is a fascinating mix of analytics, content, media and advertising.

Steven Haft, SVP Innovation, Time Inc.

Aaron Gallagher, Senior Vice President, Digital Ad Sales, Scripps Networks Interactive

Dan Levi, EVP, Chief Marketing Officer, Clear Channel Outdoor

Andrew Solmssen, Managing Director, POSSIBLE, Los Angeles

Beau Avril, Global Head of Product Commercialization, Google

David Cutbill, U.S. Advisory Leader, Media & Entertainment, Deloitte & Touche LLP, Moderator