The Digital Hollywood Experience

The Digital Hollywood Experience

 

Mike Dyer, President and Publisher, The Daily Beast: Mike Dyer serves as President and Publisher of The Daily Beast. Previously he was Co-Managing Director, Chief Product and Strategy Officer of The Daily Beast where he oversaw company strategy and all operational units for product and marketing. Prior to this role, he served as Chief Digital Officer at NewsweekDailyBeast, where he was responsible for Newsweek Digital and The Daily Beast product strategy. Before joining The Daily Beast, Mike was Senior Vice President at Hill Holliday, where he founded their industry-leading content marketing practice. He has also played leadership roles in developing digital content strategies across a wide range of industries including: advertising, global philanthropy, politics and entertainment. Mike has won virtually every major digital creative and strategy award, and is a recognized leader in content marketing theory and practices. Mike is also an award-winning writer and filmmaker.

 

Linda Ong is the Chief Culture Officer of Civic Entertainment Group, a Seacrest Global Group company, one of the nation’s most award-winning marketing services companies serving blue chip brands – including HBO, Ford, Verizon, Airbnb, Facebook, CNN, NFL and NBC, among many others – with special practice areas in Big Event and Experiential Marketing, Strategic Marketing Partnerships, Public Relations, Influencer Campaigns and Pro Social Initiatives.  Formerly the CEO and Founder of TruthCo., an omnicultural branding and insights firm, Ong has been at the center of some of the most high-profile brand transformations in the media and entertainment industry over the past 20 years and was named one of Fast Company’s 100 Most Creative People in Business for 2014. At TruthCo, she oversaw the brand strategy for History Channel and Ellen , the relaunches of Bravo and Animal Planet, and the brand portfolio of Univision Communications Inc. Her influence extends to brands in other creative industries such as Etsy, Gilt City, Sundance Resort, Food & Wine Magazine, Chefs Club, (RED), Sony Pictures Entertainment, Fullscreen and NPR. Ong’s award-winning work and involvement serving on the boards of AIGA/NY and PROMAX/BDA have led her to be a popular industry speaker and cultural commentator for Ad Age, Huffington Post, Variety, TheWrap, Digital Hollywood, The Hollywood Reporter  and Entertainment Tonight . Her groundbreaking work on cultural insights related to Hispanics, Millennials and the changing cultural landscape have positioned Ong as a sought-after cultural advisor and speaker for industry organizations such as the National Association of Hispanic Journalists, the US Travel Association and the Luxury Marketing Council. Ong served as “Innovation Ambassador” to the 2014 United Nations World Summit on Innovation and Entrepreneurship and a delegate to the 2016 United Nations Media for Social Impact Summit. In 2015, she was appointed as a founding member of the Creative Alliance for Civic Nation, a non-profit, nonpartisan organization that works with the White House's Office of Public Engagement to address some of the nation's most pressing challenges. Ong’s culture and brand expertise has been featured in several books including Joel Beckerman's The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy;  Scott Stowell's Design for People;  and Chiqui Cartagena's Latino Boom II.  Prior to founding her own shop, Ong was senior vice president of marketing for Oxygen Media, where she oversaw the multi-platform launch of the Oxygen Network. Before that, she was managing director of strategy and creative director for Lee Hunt Associates, a segment producer for Videofashion! Inc., and an art director for McCann-Erickson USA. Ong splits her time between New York and LA as she patiently waits for her son Paolo to finish college. Follow her @lindaong100.

 

Simon Kelly, Co-CEO Story Worldwide: Simon Kelly has been recognized as a pioneer of the branded content industry and is credited with introducing the first integrated approach for custom content providers in the US. Since then Kelly and his partners at Story Worldwide have evolved that audience-first approach to create a brand narrative practice that he believes will replace traditional advertising. Kelly began his career with IDG, then went on to co-found TPD, one of the leading independent custom publishers in the UK at the time. In 1995, Kelly moved to Seattle to launch the company’s US operation with the launch of Microsoft Magazine – incidentally its companion web-site also marked the launch of one of the world’s first web-zines. In 1997 he spearheaded the launch of the Custom Publishing Council and in 1999 he was named in the Folio: 40 for his work integrating print and web content. Kelly was the first recipient of the John Caldwell Lifetime Achievement Award for his contributions to the content marketing industry. In 2001 TPD became part of Interpublic. In 2005 Kelly and his partners bought it back and rebranded the company Story Worldwide. (www.storyworldwide.com). Since then, they have transformed a custom content company into a global, multi-channel content advertising and branding agency. Story Worldwide’s signature approaches, storyfinding and making, help turn their clients’ brands into engaging media channels. Today, with over 100 employees and offices in New York and Seattle, Story is leading the post-advertising revolution. Story’s clients include FX Network, Lexus, Unilever, USVI, RCI, Pernod Ricard, Criteo and SEI. Most recently Story led the world record-breaking twitter marathon for every Simpsons episode ever.  Simon regularly addresses marketing, advertising and media professionals about the rapidly-changing advertising landscape and why it is that brands that tell the best stories will win in the post-advertising age.

 

Jennifer Cooper, Global Head, M&E and Broadcast Industry Strategy & Marketing, Adobe: Jennifer Cooper brings more than 20 years of experience in sales, business development and strategy management in technology, publishing and digital media industries. Her work with C-level digital media executives provides her with extensive knowledge of publishing, media and entertainment industries as well as best business practices and solutions. Prior to joining Adobe, Jennifer was Founder and CEO of Mixercast, a social applications company. Before that, she served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including Hearst, Scripps, ABC/Disney, Viacom, Time Warner, Fox and NBC Universal. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!. Jennifer began her career managing sales at enterprise technology companies such as Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products. Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. She also participated in the MBA program at UC Davis and studied law at Golden Gate University.

 

Jonathan Perelman is the head of the digital strategy department at ICM Partners, a talent and literary agency representing clients in the fields of motion pictures, television, publishing, music, theater, branded entertainment and digital media.  ICM Partners is one of the predominant agencies in the United States and Europe, with its principal offices in Los Angeles, New York and London. Mr. Perelman leads the agency’s efforts in the technology and digital sectors andexpand the agency’s business of representing content creators in the digital space.  A former Vice President of Motion Pictures at BuzzFeed, Perelman led strategy, operations, development and partnership and helped the company to grow into one of the top video producers on the Internet, with 1.5 billion monthly views and releasing 75 original clips a week.  In addition, Perelman created more than 20 syndication and content partnerships with leading global social platforms and portals.  He also served as the Vice President of Agency Strategy and Industry Development at BuzzFeed, and prior to that, Perelman spent six years at Google.  He also founded Lighthouse Group, an independent global media and entertainment advisory firm serving start-ups.  Perelman has been featured in AdWeek as a Top 50 Media & Advertising Executive, as well as on VideoInk as a Dealmaker of the Year.  He serves as a board member to a number of start-up companies.

 

Jay Altschuler, VP, Media & Partnerships, Samsung Electronics America: As VP of Media and Partnerships, Jay oversees the strategic vision for brand engagement that brings to life Samsung’s own brand promise of improving people’s lives through its products and signature services. Jay’s has a diverse media background, from traditional to digital, with many established companies as well as start-ups with big company aspirations. Before joining Samsung, Jay was most recently the Director of Global Media at Unilever leading overall strategy, mobile excellence, and digital partnerships. Prior to Unilever, he cut his teeth on the agency side at Starcom, PHD and at internet start-up company AGENCY.COM, in the hey-day of the first web explosion of the late 90's/early 00's. Jay is an incredibly creative thinker who has developed highly innovative and award-winning media campaigns throughout his career. In addition to Samsung and Unilever, Jay has worked with beloved consumer brands such as, Coca Cola, Procter & Gamble, Kraft and Discovery Networks. After spending the last six years in the UK, he and his wife are back home happily nesting in the suburbs of New York. In his spare time, he is picking back up his golf game and enjoying the great outdoors with his family.

 

Shawn Gold, Corporate Marketing Officer, JustFab Inc; Shawn Gold has over 20 years of experience in branding, communications planning, digital marketing and content strategy. He currently advises Wattpad.com, a social storytelling platform and one of the fastest growing mobile content sites in the world. Previously he oversaw sales, marketing and content development as CMO of Inside Studios, a video and mobile app company creating shows with over 1 billion views on YouTube and MSN. Until 2007, he was CMO, head of marketing & content for MySpace. At MySpace Gold spearheaded the development and implementation of marketing initiatives and campaigns for MySpace during its growth from 25 to 110 million users worldwide. Prior to MySpace he was a partner and the founding publisher of Weblogs, Inc., a network of popular blogs that included Engadget, Joystiq and Autoblog, now part of AOL. As head of communications planning for Rare Medium, Shawn helped launch digital communications strategies for brands at P&G, General Mills, Nestle, Mattel and other international brand marketing companies.

Wednesday, January 4th, 2017

11:30 – 12:30 PM

Session I - DH5

LVCC, North Hall, Room N264

Hollywood and Media: Platforms and Brands

Content is now imagined and created for an always-on always-connected media universe.  In this cross-platform world, the entertainment brand must resonate equally on mobile platforms as well as on cable or internet TV.  It is a massive challenge and a creativity opportunity.

Linda Ong, Chief Culture Officer, Civic Entertainment Group

Jonathan Perelman, Department Head of Digital Ventures, ICM Partners

Simon Kelly, Co-CEO and Chief Enthusiasm Officer, Story Worldwide

Jennifer Cooper, Director of Industry Strategy in Media and Entertainment, Adobe

Mike Dyer, President and Publisher, The Daily Beast

Jay Altschuler, VP, Media & Partnerships, Samsung Electronics America

Shawn Gold, Corporate Marketing Officer, TechStyle Fashion Group, Moderator