The Digital Hollywood Experience

The Digital Hollywood Experience


Rikard Steiber, SVP of Virtual Reality, HTC: As SVP of Virtual Reality at HTC, Rikard manages the global Viveport VR app store business and mentor Vive X companies. Prior to HTC Vive, Rikard successfully built up several international businesses in Video on Demand, YouTube MCNs and eSports, as the CEO for MTGx and Chief Digital Officer at Modern Times Group. At Google, he was Global Marketing Director of Mobile and Social Advertising and prior to this ran marketing for all Google’s products in Europe. He co-founded Scandinavia Online (AOL of Nordics) and was the CEO of Xlent Strategy Consulting. Founder of Women in Tech (WIT) and Women in VR (WIVR) in Europe. Future Astronaut with Virgin Galactic. MSc from SDA Bocconi (Italy) and BSc from Chalmers University of Technology (Sweden).


Aaron Luber, Head of Partnerships, Google Cardboard: Aaron leads partnerships and content strategy for Google Cardboard. The most impressive surprise about Cardboard's early success is in the incredible brand engagement and eagerness for companies from all over the world to work with the platform. Previously, Aaron was on the YouTube New Business Development team and helped launch 360-degree video for unique storytelling.


Chris Edwards, CEO - THE THIRD FLOOR; Co-founder - VRC: The Virtual Reality Company: After 5 years as a layout artist and character animator at Walt Disney Feature Animation, Chris Edwards joined a team of digital artists at Lucasfilm tasked with previsualizing Star Wars: Episode III from the "third floor" of George Lucas' Skywalker Ranch mansion. In October 2004, Chris spearheaded the founding of THE THIRD FLOOR, Inc. in Los Angeles, which has become the most prolific previs studio in the world; having contributed to hundreds of feature films, such as: Avatar, Alice in Wonderland, Gravity, Maleficent, Mad Max: Fury Road, Mission Impossible: Rogue Nation, as well as Marvel’s Iron Man, Captain America, Thor and Avengers franchises. For over a decade, Chris has worked to expand the art form of previs internationally, and into new markets, including: Television, Video Games and Themed Entertainment.  In 2009, Chris co-founded The Previsualization Society, a non-profit trade association for previs professionals.  And in 2012, he helped launch HYDRA Entertainment, a story development and IP management company.  In early 2014, Chris joined an alliance of iconic filmmakers to found VRC: The Virtual Reality Company.  As Chief Production Officer, Chris oversees the production of VRC’s slate of innovative, story-driven VR content.


Andrew Cochrane is a Director working in interactive and immersive mediums such as virtual and augmented reality, installations, live events, and mobile and web apps. Many of his recent projects have been through Mirada‘s exciting digital group, which focuses on combining the company’s passion for storytelling with emerging technologies. As a creative and technical leader, Andrew offers a unique blend of narrative focus, artistic savvy, and high-tech problem solving. Andrew is very involved in the growing immersive entertainment space, having created content for Google Cardboard, GearVR, and PC-based HMD’s.  As a director, some of his recent credits include overseeing a VR tour of Google’s retail program, the intro for Google’s Jump 360º video platform, and a commercial for the Barco Escape theater system featuring M&Ms. He also created and directed a real-time visuals piece for Intel that was featured in their Realsense Anthem ad campaign and featured on their mainstage at CES 2016. Additionally, Andrew was a creative and technical lead on VR experiences for USA Today, Mr. Robot, The Strain, Error! Hyperlink reference not valid., and Michigan Football. He is also working on multiple projects that use technologies such as Google’s Tango, real-time performance capture, and various augmented reality platforms. He has also served as a technical lead for many exciting interactive projects that used techniques such as projection mapping, dataviz and the world’s first WebGL interactive music video. His traditional credits include directing commercials for clients such as M&M’s, Google, VIZIO, Target, LG, and Disney. He was also a director and creative technical supervisor on the iPad App “Cornelia Funke’s MirrorWorld” which won a Cannes Silver Lion for “Best Visual Design/Aesthetic.”

Robert Nashak, COO at Survios: Robert Nashak is Chief Operating Office at Survios, Inc, a leading start-up in the Virtual Reality Gaming space. Prior to joining Survios, Robert was Executive Vice President, Digital Entertainment & Games at BBC Worldwide, COO of BringIt, a social media startup, SVP of Global Production for Electronic Arts, VP and General Manager of Yahoo! Games, and CCO at Glu Mobile. As a long-term advocate for independent game developers, he helps run IndieCade, the world’s largest independent games festival.  Robert is a long-term adjunct in the interactive media division at the USC School of Cinema and Television.


Steve Schklair is a producer, cinematographer, CEO of 3ality Technica, and founder of 3MERSIV. Recognized as an international 3D expert, Schklair has expanded into virtual reality, dedicated to advancing VR from both a creative and technology perspective through the 2015 launch of 3MERSIV—a company entirely focused on VR production and developing integrated solutions for capturing VR. Utilizing the same vision and technological skill that elevated 3ality to a new standard in native 3D systems and technology for movies including Transformers, X-Men, The Martian, The Hobbit, and television broadcasts for the NFL and BSkyB, Schklair is already making an impact on virtual reality’s potential to capture news, sports, and other programming that could benefit from a 360-degree viewer experience. Diving into the VR world is a natural transition for Schklair where he is noted for contributing to the Nokia-designed OZO launch by directing and producing the “Marriage Equality” test production. He recently served as Executive Producer on the Randal Kleiser directed episodic VR series Defrost.  Schklair served as a Producer and the 3D and Digital Image Producer on the groundbreaking U23D movie released in 2007. He served as Executive Producer on films such as Britney Spears Live, and on live concert films for Kenny Chesney, The Black Eyed Peas, and Katy Perry. He also served as a producer for the Russian epic, Stalingrad, directed by Fedor Bondarchuk. Schklair contributed to Bernard Mendiburu’s 2011 book, ‘3D TV and 3D Cinema’ and has spoken at dozens of conferences including NAB, events for the PGA, and has been a keynote speaker at MIPCOM 2012 in Cannes, 3D Masters in London, Dimension-3 in Paris, and the IBC in Amsterdam. Prior to 3MERSIV, Schklair was a senior executive at Digital Domain during the production of such films as Apollo 13, The Fifth Element, Titanic, and Terminator 2:3D. He was also creative director for R/Greenberg Associates, and Executive Producer of The Columbus Project for computer graphics and interactive media pioneer Robert Abel. In 2014, the International 3D and Advanced Imaging Society recognized Schklair and 3ality with the prestigious Century Award, which is presented to those individuals and companies who have indelibly left their mark on 3D’s first century.  Schklair is an associate member of the American Society of Cinematographers (ASC), a member of the Producer’s Guild of America (PGA), and is an award winning member of the VES.


Rob Lister, Chief Business Development Officer, IMAX Corporation: Robert Lister joined IMAX Corporation in May 1999 as Senior Vice President, Legal Affairs and General Counsel, and was appointed Chief Legal Officer and Chief Business Development Officer in January 2012. Previous to that, Lister held the position of Senior Executive Vice President and General Counsel since December 2007 and has held various other positions within the Company including Executive Vice President, Business and Legal Affairs, Corporate Communications and General Counsel and Executive Vice President, Legal and Business Affairs and General Counsel.   Under Lister’s leadership, IMAX’s legal team has overseen the negotiation of thousands of theatre and content deals, numerous major capital markets transactions and, most recently, the successful initial public offering of IMAX’s China subsidiary, IMAX China Holding, on the Hong Kong Stock Exchange in 2015.  Lister was included in The Hollywood Reporter’s Annual Power Lawyers List and Variety’s Legal Impact list in 2016.  Lister has also led his team through several strategic projects related to new business lines, including a joint venture with one of the largest Chinese technology manufacturers, TCL, on the launch of IMAX Private Theatre, a new premium home theatre offering. In 2016, Lister’s Business Development team helped launch both a China Film Fund, through which IMAX and its partners will finance local-language Mandarin blockbuster films, as well as IMAX’s location-based virtual reality initiative, which incorporates partnerships with Google, Acer and others to develop a premium VR platform extending across content, capture and distribution.  Prior to joining the Company, Lister was Vice President, General Counsel and Secretary of Clearview Cinemas, a film exhibitor, from March 1998 until his employment with the Company. Prior to that, Lister served as Associate General Counsel of Merit Behavioral Care Corporation, a behavioral healthcare company, from 1996 to 1998. Lister is the chairman of the board of directors of TCL-IMAX Entertainment Co., Ltd., a joint venture of TCL Corporation and the Company, and is a member of the board of directors of IMAX China Holding, Inc., a subsidiary of IMAX Corporation. Lister is a member of the New York State Bar Association.

Wednesday, January 4th, 2017

10:15 – 11:15 AM

Session I - DH3

LVCC, North Hall, Room N264

VR-AR ThinkTank: Top Technology and Entertainment Companies

From CES and Tribeca to Cannes and Sundance VR/AR has arrived and is transforming everything from entertainment and advertising to gaming and education.  VR/AR are technologies that come along once a generation and capture the imagination of the world.

Aaron Luber, Head of Partnerships, Google Cardboard

Rikard Steiber, SVP of Virtual Reality, HTC

Rob Lister, Chief Business Development Officer, IMAX Corporation

Chris Edwards, CEO, THE THIRD FLOOR & Co-founder, VRC: The Virtual Reality Company

Andy Cochrane, ‎‎Independent Digital Director

Steve Schklair, founding principal and CEO, 3ality & 3mersiv

Robert Nashak, COO, Survios, Moderator