The Digital Hollywood Experience

The Digital Hollywood Experience

 

Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with several awards including, the SmartCEO Brava Award, Cynopsis Media Top Women in Digital Award, Direct Marketing News and Multichannel News 40 Under 40, L’Oréal Women in Digital Next Generation Award, and by Advertising Age as a 2015 Media Maven and 2016 40 Under 40. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service. Tania is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women.'

 

Ann Lundberg serves as Senior Vice President of Digital Ad Sales for Food Network and Cooking Channel. Appointed to this role in 2013, she is responsible for leading the digital sales for FoodNetwork.com, Food.com, CookingChanneltv.com and all related digital display, video and mobile efforts. Preceding her arrival to Scripps Networks Interactive, Ann served as Executive Vice President at CafeMom, a digital media company that reaches 10 million unique visitors. In this role, she oversaw sales, strategy and marketing across all properties. Lundberg also held the position of Executive Director of the New York field sales team at Yahoo! where she focused on consumer packaged goods, retail, entertainment and travel categories. Before coming over to the digital side of the entertainment industry, Ann had a 15-year career in the magazine business with Conde Nast, Time Inc. and Hearst Magazines. She is a graduate of Amherst College and lives in Westchester County, N.Y. with her husband and three kids.

 

Frank Kavilanz is vice president of social for Turner Ignite, an insights-powered unit within Turner’s Ad Sales division. As a member of Turner Ignite, Kavilanz leads social monetization strategy and founded Launchpad, a new tool focused on unlocking social discovery for advertising campaigns. Launchpad is a proprietary tool comprised of ten leading sources of social insights, analytics, and big data visualization that informs the creation and launch of branded content. He is based in New York and reports to Dan Riess, executive vice president of content partnerships and co-head of Turner Ignite. Kavilanz joined Turner in 2015 with a rich history in social and video monetization. He was most recently general manager of partnerships and revenue at Bedrocket Media Ventures, where he led sales and business development for a portfolio of social video properties across news, entertainment and sports. During his time there, he structured a joint venture with the PGA Tour to launch Skratch TV, a millennial-focused video property. Prior to that, he was senior vice president for strategy and business development for NowThis News, the digital video news start-up company built for a mobile, social-first generation. Kavilanz executed distribution and monetization opportunities around the network’s original and share-worthy videos on breaking news, politics, showbiz, tech and trending topics. He joined NowThis News from the NBCUniversal News Group, where he was vice president of strategy and business development for NBC News. During his time there, he developed strategy and executed partnerships for the portfolio of news sites, and was a member of the digital team that played a role in the acquisition of MSNBC Digital Network from Microsoft, and integrated the asset into the portfolio. Prior to NBC Universal, he held a variety of positions over five years across Disney ABC Television Group, including his last role as head of business development for ABC News Digital. Kavilanz earned a bachelor of arts degree in marketing from St. John’s University and a masters degree in business administration at Columbia Business School.

 

Ty Jones is Senior Director of Celebrity Talent Management at WhoSay, the leading celebrity and influencer content marketing company. At WhoSay, Jones assists clients with their day-to-day publishing and promotion of digital content, and is also responsible for new talent acquisitions for the WhoSay platform. Prior to joining WhoSay in 2011, Jones was a Coordinator in the Broadcasting & Coaches division at Creative Artists Agency, and also worked in CAA's Music and Football departments. Jones holds a Bachelor's degree in Marketing with an emphasis in Sports & Entertainment Marketing from Kansas State University. Jones currently resides in Los Angeles, California.

 

Bill Common, principal, Jun Group: Bill brings over 20 years of marketing, advertising, entertainment, and technology experience to Jun Group. Before joining the company, Bill served as Senior Vice President at 141 Worldwide, Vice President, National Sales Manager at PLURAL, Vice President at Marketing Corporation of America, and Director of Business Development at E-Centives, Inc. Bill’s client experience includes Allied Domecq, Coca-Cola, IBM, Philiop Morris, Fuji Photo, Colgage, Volvo, Unilever, Perrier, Moet & Chandon, Woodstock ’94, Basia, Indianapolis 500, and NASCAR.

 

Lee Essner is President and Chief Operating Officer of Jukin Media, overseeing strategy, product, legal, and finance for the company. Previously, Lee founded AccessDNA, served as COO of WeddingChannel.com, and served as Executive in Residence at Idealab, in addition to acting as advisor and mentor to more than 20 start-ups in Southern California. A Bar Certified Attorney, Lee earned a BA in economics and business from UCLA and a JD from the University of Southern California Law School.

 

Ted Cohen, Managing Partner, TAG Strategic: industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen's guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI's global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI's artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize '98 & '99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.

 

Wednesday, January 4th, 2017

3:30 - 4:30 PM

Session II – DH12

LVCC, North Hall, RoomN262

Social Media, Viral Campaigns and Advertising

Viral media campaigns define the lifeblood of marketing.  From the Ice Bucket Challenge to a film opening, the viral meme may be the most lasting relationship with the consumer.  While unpredictable and mysterious, the viral strategy can lead the way to success.

Ty Jones, Senior Director of Celebrity Talent Management, WhoSay

Frank Kavilanz, VP of Social, Turner Ignite

Ann Lundberg, SVP Digital Ad Sales, Scripps Networks

Bill Common, principal, Jun Group

Tania Yuki, CEO, Shareablee

Lee Essner, President & COO, Jukin Media

Ted Cohen, Managing Partner, TAG Strategic llc, Moderator