The Digital Hollywood Experience

The Digital Hollywood Experience


David Shing is AOL’s Digital Prophet. He spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of it. He also identifies new areas of opportunity for AOL and collaborates with the agency and marketing teams to develop creative brand engagement. Shing has spent most of his adult life in the digital world working for both large and small creative companies. He served as AOL’s European Head of Media and Marketing before taking on his current mantle in New York City. While his job as prophet has never given him cause to carry a staff or wear a robe, he does give in to the occasional pair of sandals. He lives in New York with his wife Lia.


David Freeman is the Co-Head of the Digital Talent and Packaging group at leading entertainment and sports agency Creative Artists Agency (CAA), with offices in Los Angeles, New York, London, Nashville, and Beijing. Freeman is based in the Los Angeles office and works with the agency’s traditional and digital endemic clients to guide them through the ever-evolving digital marketplace to secure innovative content partnerships with digital distributors, new media platforms and advertisers. Prior to joining CAA, Freeman served as General Manager of MATTER, Edelman Sports and Entertainment Marketing. He initially co-founded MATTER in 2003 to forge and develop marketing partnerships for brands, entertainment companies, and content creators. Freeman was instrumental in expanding MATTER into new markets, driving new business, and leading the creation of its digital content offering. MATTER was acquired by Edelman in 2006.  Prior to founding MATTER, Freeman led a joint venture between OMD and Aaron Walton Entertainment, two leading media and entertainment companies within Omnicom. Previously, he held positions within CNB Entertainment, an entertainment finance and development company, and NFL Properties in its Corporate Sponsorship Sales and Marketing Division.  Throughout his career, Freeman has worked with an array of corporate and digital media companies in the entertainment space, including Yahoo!, YouTube, Maker Studios, AOL, Xbox, Machinima and Fullscreen as well as brands like Pepsi, Samsung, Marriott, Clorox, Symantec, Intel, Brita and Nissan.  Freeman graduated from Emory University with a degree in Political Science.


Kay M. Madati is Executive Vice President and Chief Digital Officer at BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB) and the leading provider of entertainment for the African-American audience and consumers of Black culture globally. He leads the teams responsible for all aspects of digital, social and mobile strategy and oversees operations, content creation, technology, and product development across the suite of BET Network’s digital platforms. Madati oversees BET Digital, the interactive arm of BET Networks. BET Digital’s platforms include, a leading Internet source for entertainment, music, culture, and news; BET Mobile, which provides apps, ringtones, games and video content for wireless devices;, the online home for CENTRIC; and BET Video On Demand (VOD), one of the largest On Demand services providing African American content. Prior to joining BET Networks, Mr. Madati was the Head of Entertainment & Media at Facebook, Inc., charged with the growth and monetization of Facebook’s Entertainment & Media business, and ultimately responsible for positioning Facebook as a critical and foundational element of the digital and marketing matrix for all entertainment content publishers and distributors. Prior to this role, Mr. Madati was the Vice President of Audience Experience at CNN Worldwide, overseeing the development and execution of a successful social media and consumer engagement + experience strategy across all of CNN’s distribution platforms, including television, digital, mobile, the social web and offline events. Previously, Mr. Madati was the Vice President of Marketing at Community Connect, Inc., a top 50 social networking web publisher with sites like and He was responsible for the overall branding and marketing of these sites, as well as site programming, public relations, events, and partnerships. Mr. Madati began his career with BMW of North America, where he held a variety of leadership roles in sales, operations and marketing; working on projects that highlighted innovation and creativity with leveraging technology and media to engage consumers.  Mr. Madati has a Bachelor of Arts Degree from Georgetown University in Washington DC, where he majored in American Studies with a concentration in Philosophy. He is both a Tanzanian and US citizen who has lived in Africa, the United Kingdom, and the United States. Outside of work, Mr. Madati is a passionate advocate for providing educational opportunities for youth in underserved communities. He is a founding Board Member & Chairman Emeritus of both Brooklyn Excelsior and Atlanta Heights Charter Schools. He is a Board Member of CoachArt, an organization dedicated to improving the quality of life for chronically ill children & their families. He serves on Advisory Board of the W. E. B. Du Bois Institute for African and African American Research at Harvard University. And in February of 2014, President Obama appointed Mr. Madati to the President's Advisory Council on Financial Capability for Young Americans.


Brandon Berger, Worldwide Chief Digital Officer, Ogilvy & Mather: Brandon Berger is Worldwide Chief Digital Officer for Ogilvy & Mather, where he leads Digital@Ogilvy, across North America, Latin America, EAME and Asia Pacific. As one of the few global digital media executives, he is responsible for building new capabilities and practice areas, leading the network’s global Digital M&A, offer development and for bringing the offer to clients and driving the digital agenda across the network.  Under Brandon's leadership, O&M has built a digital platform capable of mobilizing global resources for clients worldwide, and has made digital capabilities core to O&M’s entire business. They have established key global practices around mobile, ecommerce, data and delivery, and launched Social@Ogilvy, the largest social agency network in the world. Brandon is a frequent industry expert in the press and conferences. He has been interviewed on Bloomberg and in the New York Times, CES, E3, Adtech, Internet Week and Social Media Week and was recently recognized by Adweek as one of the “Young Influentials: 20 under 40 Changing the World.” Brandon is a board member, advisor, and investor to some of the top digital media companies and venture funds in the industry. His professional awards include a Clio, Cannes Lion, and Demo Mobile Demo God.


Bruce Tuchman is a global media executive who has spent his career on the cutting edge of innovation. He has been responsible for taking some of the most popular and influential US television networks worldwide, transforming them into dynamic global brands. Currently, Tuchman is an active investor and entrepreneur within the global media and technology sectors.  He is a Board member of the global data sci-ence company Parrot Analytics and a senior advisor to iflix and AMC Global in China. Previously, Tuchman served as President of AMC Global and Sundance Channel Global, where he lead the strategic distribution, programming, business develop-ment and marketing of the AMC and Sundance Channel brands internationally. At AMC Networks Tuchman also managed Kinowelt TV, one of German-speaking Eu-rope’s leading film networks and a company that AMC Networks acquired in 2014 under his leadership.  Prior to AMC, Tuchman was President of MGM Worldwide Networks, a division of Metro-Goldwyn-Mayer Studios, where he developed and managed MGM’s interests in cable, satellite and other television networks around the world. Before that he was General Manager of Nickelodeon Global Network Ventures and Senior Vice President, Nickelodeon New Media Ventures, developing and overseeing branded Nickelodeon channels and services across Europe, the Asia-Pacific region and Africa. Before joining Nickelodeon, he served as Vice President, Business Affairs and Senior Counsel, International Development for MTV Networks. Tuchman began his career as an M&A attorney with Skadden, Arps, Slate, Meagher & Flom in New York and London. Tuchman is Chairman of the Americas Fund for the London School of Economics and member of the Executive Committee and Board of Directors of the International Academy of Television Arts & Sciences.


ADAM ROCKMORE, Head of Marketing and Communications, Fandango: Adam Rockmore is the Senior Vice President, Head of Marketing and Communications for Fandango, the leading digital destination for all things movies and a unit of NBCUniversal.  A veteran broadcast and digital media marketer and strategist, Rockmore is responsible for shaping Fandango’s brand positioning, and its programming and membership strategies around the total moviegoing experience – from movie discovery, planning and decision-making to ticketing, in-theater engagement and social sharing.  Rockmore oversees all marketing functions for the company including advertising, promotions, direct-to-consumer marketing, events and social media, and builds innovative marketing solutions for exhibitors, studios, advertisers and partners. Prior to joining Fandango, Rockmore served as a senior marketing executive for many years at ABC Television Network, most recently as the SVP of marketing for ABC Daytime and SOAPnet.   Rockmore was also the SVP of marketing at ABC News, where he spearheaded on-air and online integration to create a more robust consumer experience.   In addition, Rockmore was VP of marketing, e-commerce & public relations at Food Network, where he helped grow the channel to 90 million subscribers, built successful relationships with high-profile partners and directed the network’s brand strategy.  He also oversaw strategy, marketing and user experience for Scripps Networks’ online stores,,, and


Ira Rubenstein, SVP & GM PBS Digital, Moderator: Rubenstein most recently served as Executive Vice President, Global Digital Media Group for Marvel Entertainment, where he led all digital strategy. He was instrumental in advancing Marvel's social media strategies and developing new digital platforms and distribution outlets for Marvel's comic book titles, as well as expanding Marvel game products. At Marvel, Rubenstein's leadership resulted in numerous deals with leading app, video game and media companies, including the offering of Marvel comics on iPhone, iPad and iPod Touch and Sony's PlayStation digital reader device. He expanded Marvel's digital subscription service to feature more than 8,000 comics, spearheaded the formation of Marvel Digital Video channels on Netflix, YouTube, iTunes, Hulu, Xbox LIVE and the PlayStation Network, and oversaw the company's increased presence across Facebook and Twitter. Before joining Marvel, Rubenstein was Executive Vice President, Content Strategy and Acquisitions for Sony Corp of America, where he led the initial efforts for acquiring content for all Sony devices and to secure deals with major networks, movie studios and record labels. Prior to Sony, Rubenstein served as the EVP of Sony Pictures Digital Entertainment, where he developed worldwide digital marketing, product and distribution strategies and lead the expansion of Sony properties into the digital marketplace through, mobile games, personalization products and innovative strategic partnerships. His efforts generated the first ever ticketing service on a mobile device and the establishment of Movielink, an on-demand program that digitally delivered theatrically released films to broadband Internet users. Rubenstein began his marketing career at Twentieth Century Fox as Manager of Film Research and New Media, where he had the distinction of building Fox's first movie websites for “Die Hard with a Vengeance” and “Mighty Morphin Power Rangers: The Movie.” Rubenstein was recently included on the Producers Guild of America's "Digital 50" and The Hollywood Reporter's “Digital Power 50” lists. Recognition for his work also includes multiple Webby Awards, a Mobie award for games, a Gold Clio and several Key Art Award.



Thursday, January 5th, 2017

1 - 2 PM

Session I – DH16

LVCC, North Hall, Room N262

Hollywood and the Digital Consumer:  The Entertainment Experience

For Hollywood, the opportunities around content are golden. How will the creative and technology communities respond to a fully realized on-demand world of TV, internet, film, VR and gaming? Find out as we open the door to new possibilities in entertainment.

Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather Worldwide

David Shing, Digital Prophet, AOL/Verizon

David Freeman, Co-Head of Digital Talent & Packaging, Creative Artists Agency (CAA)

Adam Rockmore, Chief Marketing Officer, Fandango

Kay M. Madati, Executive Vice President and Chief Digital Officer, BET Networks, a unit of Viacom Inc.

Bruce Tuchman, former, President of AMC Global and Sundance Channel Global

Ira Rubenstein, SVP & GM PBS Digital, Moderator