The Digital Hollywood Experience

The Digital Hollywood Experience

 

Aryelle Lawrence is Head of Integrated Marketing at Maker Studios where she manages a strategic sales support team responsible for the delivery of proactive and reactive solutions and campaign execution. Prior to Maker Studios, Aryelle was the Director of Sales Strategy and Solutions at Disney Interactive. Aryelle began her career in New York at Universal McCann where she advised brands, including Johnson & Johnson, Kohl's and Sony on their digital media buying and planning strategies. Aryelle graduated from Indiana University where she majored in Communications and minored in Telecommunications.

 

Jamie Beckland, VP, Product, Janrain: Jamie Beckland is a seasoned technology executive who built his first social media community in 2004 and has spent the last decade delivering solutions for high-profile global clients like Coca Cola, McDonald’s, Samsung, Wells Fargo, Whole Foods and more. Prior to Janrain, Jamie led the emerging media practice at White Horse, and has worked in Product, Marketing, Customer Success and Strategic Services. Jamie also serves as a board member and advisor to several early-stage and mature technology companies, including Valor Analytics and Validic. Jamie frequently speaks about technology trends and digital marketing at high-level events such as CES and SXSW. He’s also a contributing columnist for Mashable, BrandChannel.com, Social Media Today, AdAge, Entrepreneur and other publications.

 

ILANA NOLTE, PRESIDENT, m/SIX North America: Ilana Nolte is the President of m/SIX North America, a full service media agency backed by GroupM. Since joining in June 2015, Ilana has led m/SIX’s rapid expansion and growth in North America with a growing client base including Swatch, BNY Mellon, Hitachi, Alcoa, CBRE, and Aetna She is responsible for driving business results for brands by deepening customer engagement with best in class communication strategies, integrated media management and data, tech and analytics solutions. Ilana has 20 years of experience in media management, data and analytics. She has held significant roles at Ogilvy and Mindshare, in the US and the UK, where she managed media for Fortune 500 brands like Nike, Apple, SAP, Unilever, Sony PlayStation and more. Earlier, Ilana ran the Client Solutions team at Annalect Group, where she was responsible for consultation and selling of data and analytics solutions to help solve marketers’ business challenges. Ilana has always been fascinated by the influence of technology on human dynamics and how technology and data can interconnect to inform brand connections with audiences. Ilana holds a degree in Advertising and Business from Ithaca College.

 

Nathan Lindberg is the Director of Global Esports Sponsorships at Twitch. As an esports veteran, Nathan is dedicated to educating brands about the competitive gaming phenomenon and ways to leverage Twitch to reach marketing goals. Nathan’s esports experience began in 2010 while working at Curse Media as Vice President of Global Sales. Nathan created and sold team and league sponsorship packages for the company’s newly created esports division. Before joining Curse, Inc., Nathan worked at GamePro Media, IDG Entertainment, and Universal McCann where he worked front and center with live streaming, mobile, and other emerging media. He received a BS in Sports Media from Ithaca College.

 

Nancy MacIntyre, CEO, Fingerprint: Nancy left the corporate world in 2010 to create Fingerprint which is now a 30-person strong company in Silicon Valley creating learn-and-play mobile app networks for brands such as Samsung, Sylvan Learning, Highlights and Corus Entertainment. Named one of the Top 50 Women in Tech in Silicon Valley by Tech.Co, previously Nancy was EVP of Product Innovation & Marketing at LeapFrog where she led the charge around connected learning with the launch of the Learning Path Online, Tag Reader and Leapster Gaming System. A veteran product marketer at LucasArts (VP Global Sales & Marketing) and Hasbro Interactive (VP Marketing), Nancy has launched over 100 games, 11 #1 titles, and over $2 billion in revenue. She holds a BS in Finance and Accounting from Drexel University.

 

Andy Marks is an accomplished business and creative executive, entrepreneur and recognized leader in branded entertainment, helping marketers and content creators find the common ground that leads to great brand storytelling. He is co-founder and Partner of Grasshopper + Marks Productions, a new production company focused on producing Content with a ConscienceTM -- issue-based, artistic storytelling directed by a roster of award winning filmmakers, and distributed worldwide across multiple platforms. He is also President of Marks Entertainment + Media, a strategic consultancy and production company through which he advises clients on a range of issues, and makes strategic investments in companies at the intersection of branding, entertainment, media and technology. Clients and investments include CBS, Olson Engage, Velocidi, Epic Magazine, Lorne Michaels’ Broadway Video Entertainment, Above Average, BRaVe Ventures, and Turner Networks. Before G+M and MEM, Marks was GM and co-founder of MATTER, a leading entertainment, sports and experiential marketing agency, and subsidiary of Edelman, the world’s largest Public Relations firm, which is now United Entertainment Group, a DJE Company. There he developed entertainment marketing strategies, and produced award winning branded entertainment content for leading global brands including Brita, Clorox, Quaker, Johnson & Johnson, Dove, Pepsi, GlaxoSmithKline, Symantec, Phillips Van Heusen, and Activision. Marks has a passion for, and a proven track record in, helping clients reach mainstream consumers with healthy living, sustainability, and CSR messages via entertainment and media, including CBS EcoMedia, a “green” media company, on development of its TV partnerships and sponsorship outreach strategy, as well as content and talent strategies for the launch of its charitable giving app, Viewers to Volunteers (V2V), and Charity Champions League. He co-produced the “One to One Global Forum” at the NY Public Library; co-founded the “Green Apple Festival,” the world’s largest Earth Day music festival; and executive produced the LOHAS Forum, the sustainable business and healthy lifestyles conference for Gaiam. Prior to co-founding MATTER, Marks headed brand partnerships at Hypnotic, a multi-media production company backed by Universal Pictures, and home to director Doug Liman (“Bourne Identity,” “Mr. and Mrs. Smith”). There he launched such pioneering branded entertainment programs as Reebok’s Cannes Gold Lion award-winning “Terry Tate, Office Linebacker,” and the “Chrysler Million Dollar Film Festival.” Prior to Hypnotic, he was Director of Sales and Sponsorships at the Hollywood Stock Exchange. He is a sought after speaker at such industry forums as NATPE, Paley Center for Media, CES, Digital Hollywood, Videonomics Summit, Streaming Media East, and Advertising Week, and is a member of the board of advisors for the Hollywood Advertising Upfronts. He holds a B.A. from Colgate University and resides in New York City with wife Nanette and their two children.

 

John Canning, VP New Media and Chairman, New Media Council, Producers Guild: mediaSHERPA represents 20+ yrs of career that has spanned the technology and methodology for creating and delivering media, games and interactive experiences from concept to consumer devices. John has endeavored to help companies and causes not only tell their stories through dynamic media but also leverage disruptive and transformative technology to maximize the impact. He currently serves as the Chairman of the New Media Council for the Producers Guild of America representing the interests of producers of broadband video, games, transmedia, iTV and VR/AR content to the entertainment industry. John is also the VP Interactive Experiences for NBC Entertainment Digital where he develops native interactive experiences be they 2nd screen, social media or virtual reality for some of the largest shows on TV such as The Voice, Americas Got Talent, Blindspot, Blacklist and more. On the production side, John Canning has filmed, photographed and produced in some of the most beautiful and remote locations in over 6 continents covering stories in more than 60 countries for on-line, broadcast, film and print outlets. He latest project was the full length documentary

 

 

 

Friday, January 6th, 2017

9 - 10 AM

Session I - DH19

LVCC, North Hall, RoomN262

Branded Media Marketing across Platforms

Breaking through the competitive cacophony vying for consumers' attention is more daunting than ever. Find out how the industry's TV, music, mobile, film and broadband marketing/creative teams are reinventing the world of entertainment, branding and marketing, with impressive results.

Andy Marks, President, Marks Entertainment + Media

Nathan Lindberg, Director of Global Esports Sponsorships, Twitch

Jamie Beckland, VP, Product, Janrain

Aryelle Lawrence, Head of Integrated Marketing, Maker Studios

Ilana Nolte, President, m/SIX North America

Nancy MacIntyre, CEO and Co-Founder, Fingerprint

John Canning, VP New Media and Chairman, New Media Council, Producers Guild, Moderator