The Digital Hollywood Experience

The Digital Hollywood Experience


Gregory Gittrich is the chief content officer at Mashable. He oversees the global media and entertainment company's multi-platform content, audience development, branded content and Mashable Studios productions. A Peabody award-winning journalist, Gregory's 20 years in media have bridged the worlds of content and business. He has created digital startups focused on video and data; reimagined digital, television and print media brands; transformed global news-gathering operations, and developed documentaries and reality TV programming. Most recently, he was a producer of “Dark Net,” an eight-part docuseries on Showtime. Prior to Mashable, Gregory was chief content officer at Vocativ, head of news and product at NBC News Digital and the founding editor and a general manager of NBC Local Integrated Media. He began his career as a newspaper reporter and editor. His investigative work included exposing widespread corruption in the LAPD. He also was the lead reporter at Ground Zero during and after the 9/11 attacks for the New York Daily News and eventually rose to assistant managing editor of the paper, directing its news coverage. He is a graduate of New York University and lives in Brooklyn with his wife and daughter.


Debra Puchalla is Senior Vice President of Digital Brands for Food Networks and Cooking Channel where she manages programming, editorial and social media functions for the two brands. Puchalla joined Scripps Networks in 2009 as Vice President of Digital Editorial for Food Network and Cooking Channel, and she then proceeded to serve as Vice President of Content Development for Scripps Lifestyle Studios. She has deep media experience with the food category and has been integral to digital content creation for the two brands for eight years. Combining inspiration, information, favorite network talent and a growing roster of entertaining digital influencers, Puchalla’s teams produced stories that connected with a growing audience and advertiser base across digital sites and social media platforms. Prior to joining Scripps Networks, Puchalla spent a decade at Martha Stewart Living Omnimedia as Executive Editor of Martha Stewart Living and Editor-in-Chief of Everyday Food. She began her career with journalistic stints at Newsweek, American Journalism Review and The New Republic. Puchalla now lives in Westchester, NY with her husband and three sons.


Sharon Mussalli is the Chief Revenue Officer at Some Spider, creator of Scary Mommy and Cafe, reaching over 150m people monthly.  Sharon brings 15 years of tenure in the tech and entertainment space to her role at Some Spider, most recently having served US Industry Manager, Entertainment on the Global Marketing Solutions team at Facebook where her team led relationships between television networks and film studios across the Facebook and Instagram platforms.  Sharon holds a BA from Tufts University and an MBA from the MIT Sloan School of Management.  About Some Spider: Some Spider is a new digital media entertainment company financed by serial entrepreneurs, Vinit Bharara and Marc Lore, who previously co-founded and later sold to Amazon. Vinit is the CEO of Some Spider. Other Some Spider executives include COO, Paul Smurl, former Head of Digital at the New York Times and CRO, Sharon Mussalli, former Entertainment Industry Manager at Facebook.


Marcelo Eduardo sits at the intersection of user experience and technology at Work & Co, bringing his deep mobile expertise to large-scale app projects for clients such as Showtime, YouTube, ABC Family, and Condé Nast. Prior to founding Work & Co, he was a VP at Huge, where he was responsible for the rollout of the award-winning HBO GO application across new platforms, including Samsung TV, Xbox, Roku, and Android. Before Huge, Marcelo was responsible for the design and development of emerging tech at the Nokia Institute of Technology in Brazil. Marcelo’s work has received awards from One Club, London Awards, UX Awards, the Emmys, and many others.


David T. Nguyen, Ph.D., Digital Customer Research and Development, Lead, Accenture: David leads the Accenture TechLabs Digital Customer Research and Development program with a multidisciplinary team of engineers, artists, designers, and business leaders. He employs a customer-centered, business relevant approach to inventing novel technologies in areas of customer analytics, social collaboration, crowdsourcing, connected car, mobile apps, and wearable devices. He delivers Digital Experience strategy and technology innovations to his clients across industries including resources, financial services, and products.  David’s work in Digital Experience spans over a decade of research, design, and development. He received his Ph.D. in Electrical Engineering and Computer Sciences from University of California, Berkeley with a focus on Human-Computer Interaction. He received his B.S. in Computer Engineering with a focus in Psychology from Northwestern University. He has enjoyed founding, joining, and growing early-stage technology startups to see both through successful acquisitions.


David Berkowitz is the chief strategy officer at Sysomos. Previously, he served as chief marketing officer at Publicis Groupe creative agency MRY. Prior to that, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative. Through his agency work, he has been a strategist and advisor to brands such as Coca-Cola, Johnson & Johnson, Mondelez, and NBC Universal. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally.


Friday, January 6th, 2017

3:30 - 4:30 PM

Session I - DH24

LVCC, North Hall, RoomN262

Facebook, Instagram, Snapchat = Social Media Transformation

Any pundit who suggests that social media or mobile device usage has reached a saturation plateau had better go back to the drawing board. In fact, social media, as content, communications or advertising is expanding all over again.

David T. Nguyen, Ph.D., TechLabs, Digital Customer, Accenture

Gregory Gittrich, Chief Content Officer, Mashable

Marcelo Eduardo, Founding Partner, Work & Co

Debra Puchalla, SVP Digital Food Brands, Scripps Network

Pete Spande, ‎Chief Revenue Officer, Business Insider

Sharon Mussalli, Chief Revenue Officer, Some Spider LLC

David Berkowitz, Chief Strategy Officer, Sysomos, Moderator


Pete Spande is Chief Revenue Officer of Business Insider. Prior to joining Business Insider, as CMO and SVP of Sales and Marketing at Federated Media Publishing, Inc., Spande built the company’s sales team from the ground up, growing revenue in Federated’s NYC office from $1 million to $13 million in on year. Prior to Federated, Spande worked in sales at CNET, TechRepublic and PC World.